Jason Welsh Email and Phone Number
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Marketing leader with 17+ years experience in Professional Audio, Video, Lighting and Musical Instrument categories for both B2C and B2A audiences. Currently, I am responsible for developing the strategic marketing direction of Full Compass, a national leader in professional audio, video, lighting, and musical instrument sales, positioning the company to achieve sustained growth and profitability. Providing e-commerce and direct marketing leadership to successfully market products to our customers and promote the company’s image across all Full Compass channels of distribution, including catalog, Internet, retail, and wholesale distribution. I lead the company in driving business, communicating our brands, and creating a great experience for our customers online. I am charged with overall operating and P&L responsibility for marketing activities and day-to-day leadership of the marketing and creative teams. Current responsibilities include:• Supervise and coordinate the activities of the Marketing Department, achieving all service standard levels and established key performance indicators (KPIs) for the department and customer market segments, including increased market penetration, revenue growth, profit margin improvement, active customer file growth and marketing program effectiveness.• Direct the achievements of website, catalog, and other direct mail sales and profit plans by defining key marketing issues, obtaining team support, and directing subordinates in the implementation of actions necessary to meet or exceed plan. • Produce and supervise the overall marketing strategies consistent with company goals and objectives. This includes the development of the annual marketing budget. • Grow digital marketing programs including SEM, SEO, affiliate, display ad, social media, etc. • Lead creation of digital marketing strategies to drive site traffic and web merchandising initiatives to enhance sales per visit, conversion, etc.• Lead social marketing efforts.• Develop and monitor marketing analyses, including circulation, promotional, and market share positioning strategies. • Develop strategic initiatives, which include growth opportunities in new markets.• Develop new techniques and improve current customer segmentation, predictive analytics, and modeling tools.• Responsible for overall content and effectiveness of targeted and relevant communications – company branding and messaging; customer contact strategy. • Responsible for co-marketing programs partnerships and affiliations.
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Director Of Creative ServicesBlain'S Farm & Fleet (Blain Supply, Inc.)Verona, Wi, Us
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Vice President, MarketingFull Compass Systems Sep 2023 - PresentMadison, Wi, UsCharged with developing the strategic marketing direction of Full Compass, a national leader in professional audio, video, lighting and musical instrument sales, as well as the wholesale division FDW Corp, and local area Rentals program. Providing e-commerce and direct marketing leadership to successfully market the brand and products to our customers and to elevate the brand image across industry channels. Marketing programs include an established print catalog, internet advertising, social media, email marketing, content marketing, affiliate marketing, as well as partnership marketing. -
Marketing DirectorFull Compass Systems Feb 2020 - Sep 2023Madison, Wi, UsFull Compass is an industry leading B2B retailer with a focus on high-end Pro Audio, Video, Lighting and Musical Instruments sales. In this role, I oversee the Marketing and Creative teams focusing on Digital, Email, Print/Catalog, Social, and Content Marketing strategies and execution; Creative development, production and execution; Video Production; Public Relations and Events Coverage.
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Director, Process & Project ManagementGuitar Center Jan 2018 - Feb 2020Westlake Village, Ca, Us -
Director Of Operations, Creative ServicesGuitar Center Feb 2015 - Jan 2018Westlake Village, Ca, Us
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Manager, Product Advertising And Quality AssuranceGuitar Center Apr 2011 - Feb 2015Westlake Village, Ca, Us -
Catalog Production ArtistMusician'S Friend, Inc. / Guitar Center Apr 2007 - Apr 2011
Jason Welsh Skills
Frequently Asked Questions about Jason Welsh
What company does Jason Welsh work for?
Jason Welsh works for Blain's Farm & Fleet (Blain Supply, Inc.)
What is Jason Welsh's role at the current company?
Jason Welsh's current role is Director of Creative Services.
What is Jason Welsh's email address?
Jason Welsh's email address is jw****@****end.com
What is Jason Welsh's direct phone number?
Jason Welsh's direct phone number is +154194*****
What skills is Jason Welsh known for?
Jason Welsh has skills like Creative Direction, Copywriting, Advertising, Layout, Adobe Creative Suite, Social Media Marketing, Mac, Catalogs, Customer Service, Indesign, Social Networking, Illustrator.
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