Responsibilities & Achievements：Develope company marketing stragety and brand development&communication strategy as well as set marketing goals;Delelope customer/fans stategy(CRM), and put it into practice by integrating multi-channels(online, offline, and new-media etc..);Oversee and give instructions on all the brand campaigns, marketing campaigns to ensure the results;Responsible for Webcasting and Short Vedio project;Generate marketing and consumer analysis report for decision-making by conducting market survey and doing customer analysis;Coordinate and controll the relationship with interface department and transit the marketing strategy to low levels correctly and communicate comprehensively to ensure the achievement of marketing goalsResponsible for marketing department daily management work comprehensivelyAchievements:New product sales improved 20% by implementing the "drive loyal customers sales" stategy that is based on the features of e-commerce and Tabao platormBrand-searching index improve 15% by implementing the brand communication strategy ( "Dream girl(少女心）" as brand keyword)Repurchase rate of new customer increased from 9% to 13% through regular customer contact plan; Initiated and promoted wechat project and acquired more than 1M fans within one year；

Responsibilities ：Orgnize communication and discussions on business requirements with business dept.;Design project implementation plan and project prototype;Constitute project execution plan and writ projecte requirements specifications;Control project schedule and project qualityIn charge of cross-dept. communication and coordination(e.g orgnize UAT/ get requirements confrimation from business dept. ect)Manage IT vendor(plan, schedule, documentation, regular review etc)Handle internal project processes( contraction, payment)Orgnize solution discussion on regular operation issues and follow the resolution resultsAcheivements:Succeeded in implementing Xinmeili O2O platform(affiliated to Chlitina), and achieved over 30 million sales and 300 thousand users;Succeeded in implementing Wechat public service account fro RnD nail brand(affiliated to Chlitina) and store management system;Succeeded in implementing Wechat public servcie account for Germes Institute (affiliated to Chlitina)

Responsibilities ：Set department annual customer count goals and member management objectives, devleop member marketing Strategy & PlansManage & control the fulfillment and execution of member marketing campaigns & programs, including but not limited to member cross-sale & up-sale 、member retention as well as win-back initiativesFully responsible for establishment,implementation and application of CRM platform, establish & complete member analysis systemIntegrate and support data and report requests from various teams of marketing, provide daily/weekly/monthly/quarterly/yearly report on timeDo member analytics and provide member management status report,evaluate campaigns effictiveness, find out key factors and issues as well as intiate action planIn charge of all communications and coordination of activities in need of IT supportAchievements:Succeeded in segmenting HOLA members and average annual spending of members was improved 10% through more precise marketing towards selected member segmentsOptimized marketing resourse investment and DM ROI was improved 20%Established and completed member analysis system for monitoring and identifying problems of member managementSucceeded in implementing external CRM platform and putting it to work,after external service expired self-builded CRM system through working with IT Team

Main Responsibilities：Generate Database marketing policy in line with entity-level marketing strategy, set annual tasks and goals and manage the team to fulfill them； Use Email marketing as main marketing tool, coordinate the Email marketing plans of various products, co-scheme Email marketing programs with various product managers, manage the team to execute the Email push plans, track the email effectiveness, write the effectiveness report and give analysis results and suggestions to product team for decision-making; Expand external Database marketing cooperation, implement the up-to-date Database marketing cooperation patterns and tools in company’s Database marketing activities Work with technology team to complete and improve company’s database platform based on results of database marketing activities； Build and maintain the good relationship with service vendors to make the execution work go on smoothly.Key Performances：Succeeded in making Database marketing one of the most important marketing tools and channels out of a role of additional tool due to high ROI；Succeeded in scheming a few innovative Database marketing programs； Integrated and improved the Email marketing execution processes, added ways of quality control, improved effectiveness measurement and increased the overall execution efficiency and effectiveness； Explored multiple external cooperation patterns and laid a foundation on future development

Main Responsibilities：Get involved in clients development by writing project proposal, Collect and understand clients’ business needs in CRM; Identify and streamline the CRM processes to meet clients business needs, Work with technical team to customize the CRM platform and set up the analytical CRM database; Collect, manage and update regularly the customer information for UIW clients, and refine the CRM database structure with clients’ business development; Manage analysts team to deliver valuable customer analysis; Tailor the customer communication/care/loyalty programs and marketing campaigns based on the customer analysis and data mining for UIW clients; manage fulfillment team to execute them by using marketing toolkits; monitor the market feedback and evaluate the effectiveness of the programs as well as deliver the program/campaign report; Deliver monthly service report for daily operation of consumer contact points such as Call Center, Member Website etc.; Deliver periodically project review to UIW clients and suggestions for continuous service improvementKey Performances：Assisted in successfully developing more than 5 clientsDesigned several innovative customer communication/ loyalty programs and achieved excellent effectivenessEnsured the high customer satisfaction and therefore expanded the original CRM service scope even developed new business