Jason Wright Email & Phone Number

Kansas City, Missouri Area

• Responsible for leading a remote team of BSAs to support accounts within Epsilon's Mid-Market division with heavy focus on industry-leading clients in the tour & travel sector.• Support client campaign objectives by developing templates, summarizations, process automation, triggered events and recording multi-channel promotion history.• Support client reporting by managing complex permission rules, refining business rules for segmentation, designing objects for internal and… Show more • Responsible for leading a remote team of BSAs to support accounts within Epsilon's Mid-Market division with heavy focus on industry-leading clients in the tour & travel sector.• Support client campaign objectives by developing templates, summarizations, process automation, triggered events and recording multi-channel promotion history.• Support client reporting by managing complex permission rules, refining business rules for segmentation, designing objects for internal and external reporting tools.• Lead efforts to build client database by incorporating internal and external sources and acquired lists for multiple brands and countries.• Manage projects in conjunction with assigned Account Teams, Off-shore Vendor resources, Technical Leads, and direct reports.• Provide support for a daily production / load cycle that consolidates 50+ files from various data sources. Show less

Kansas City, Missouri Area

Advanced through a series of promotions and company acquisitions culminating in oversight of Marketing Database infrastructure, reporting to VP of Research & Analysis. Responsible for hotel email marketing campaign workflows and execution. Developed expert knowledge of diverse data structures in gaming, hotel and other specialized applications. In role as property manager, supervised team consisting of a Marketing Analyst, Marketing Coordinator and Data Entry Clerks. Ensured internal… Show more Advanced through a series of promotions and company acquisitions culminating in oversight of Marketing Database infrastructure, reporting to VP of Research & Analysis. Responsible for hotel email marketing campaign workflows and execution. Developed expert knowledge of diverse data structures in gaming, hotel and other specialized applications. In role as property manager, supervised team consisting of a Marketing Analyst, Marketing Coordinator and Data Entry Clerks. Ensured internal controls are followed and regulatory approval is secured for new Marketing initiatives. Selected Accomplishments:* Led development and launch team for corporate Marketing Data Mart which produces 13.9M emails and 24.5M communications annually. * Project lead for the introduction of kiosks which allowed company to be first to market with paperless entries for promotions. Worked with vendors to develop modules for self-service information, comps and rewards.* Created and maintained 100+ automated reports and dashboards for executives in Marketing, Finance, Internal Audit, Slots, Table Games, Hotel, Cage and Compliance.* Sponsored and tested several new product offerings from casino software partners to improve operational efficiencies. Delivered technical solutions when company shifted from promotion strategy to merchandising strategy.* Development of household keys and customer matching algorithms to detect cross channel & property activity.* Prepared lift analysis model for Executive Team in preparation of hotel and property expansion in several markets.* Provided data validation for campaign conversion to Pinnacle environment. * Used spatial analytics for casino site research and outdoor board placement. Targeted specialized groups for surveys and market research. Show less

Overland Park, Kansas

Serviced established and new business agency accounts.Selected Accomplishments:* Used mapping software to create territories for sales clients.* Ran address standardization routines to improve list hygiene and deliverability rates for direct marketing efforts.* Researched, versioned and created personalized offers for monthly mailer for dealerships. * Profile client data for new customer prospect leads.

Kansas City, Missouri

Cold called companies and organizations for group outings at Kauffman Stadium. Game day event management for group clients.Selected Accomplishments:* Highest group ticket sales among all seasonal sales reps. * Organized and supported themed event days.

Bachelor Of Arts (B.A.), Communication, General

Radio & Television emphasis.

Bachelor Of Arts (B.A.), Sociology