Jason Kitchen Email & Phone Number

Byron Center, Mi, Us

Grand Rapids Metropolitan Area

West Michigan

Greater Grand Rapids, Michigan Area

In 2017 I was recruited to Fusion Education Group to serve as the National Director of Marketing, where I worked alongside the C-suite leadership team, including CEO, CFO, and COO.In this role, I shaped sales and marketing strategies designed to increase brand awareness, lead generation, and program enrollment, and served as a key member of the executive team.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Built new sales tools, presentations, trend reports, and collateral to support 54+ campuses.✔ Played a key role in the company experiencing a 26% YOY revenue increase, growing revenue to $162M.✔ Boosted qualified leads 30% while simultaneously reducing cost-per-lead 45% by configuring the approach to digital marketing.✔ Established and enhanced national marketing activities, which included a new website launch and multi-channel advertising approach.

West Michigan

From 2009 to 2017, I served as General Manager and Market Leader for Adams Outdoor Advertising. IN this role, I led a team of 10 direct reports with complete ownership for operational performance, productivity, revenue, and marketing.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Built a dynamic sales team and approach to regional development that resulted in a 33% revenue increase from $7.2M to $9.6M.✔ Created and introduced a pricing and inventory management strategy that supported unprecedented budget growth.✔ Delivered a $1M cost savings by spearheading the development of an LED illumination feature, which also saved 25% on materials.✔ Increased occupancy of Billboards 25% and revenue per location 15%, generating a $2.4M revenue increase.✔ Aligned all Operations, Sales, Real Estate, Accounting, and Administration departments to a newly developed strategic vision for the region.

I enjoyed the responsibility of servant leadership in West Michigan. My service includes developing the strategic annual plan for the AAFWM and service on the Professional Development Committee and Small Business Committee.

Greater Grand Rapids, Michigan Area

In 2005, I joined Grand Rapids Business Journal as its Advertising Sales Manager, where I was brought into the organization to grow a top sales team and steadily increase revenue.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Led a 12-member team comprised of advertising, design, and sales teams to maximize campaign efficiency and client engagement.✔ Doubled the sales team and increased revenue by 70%, improving total revenue to $4.8M.✔ Developed a successful digital and print advertising strategy that leveraged media, digital marketing, and design knowledge.

Greater Grand Rapids, Michigan Area

From 1997 to 2005, I served as Center Manager for Sharpe BMW, where I led both the operations and sales teams. During my time with BMW, the center achieved unprecedented growth.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Increased market share for the center from 8% to 14% during management.✔ Increased revenue from $9M to $24M annually by leading the launch of a new program, as well as a strategic approach to inventory management.✔ Selected to participate in the BMWNA Professional Counsel for five consecutive years. ✔ Increased margins 30% for five consecutive years by developing and implementing strategies that impacted sales efficiency and ROI.

Bba, Business Administration And Management, Marketing

B.B.A Seidman College, Businessmanagement

Seidman Internship program: Center for Entrepreneurship; 1996 and 1997