Jason Hicks Email & Phone Number

Rosemont, IL, US

Under the direction of the Chief Marketing and Membership Officer, I lead AAOS's overall digital and web strategy and online experience in support of the organization's business and communication objectives. I define, build, communicate, and drive implementation for digital and web strategy to direct delivery of expected and successful experiences for AAOS.

Schaumburg, IL, US

• Reporting to the Chief Marketing and Communications Officer, I develop and execute strategies that advance AVMA's digital communications efforts, enhance brand and member experiences, and produce meaningful insights.
• Redesigned the association website, avma.org, which included implementing a new content management system and migrating more than 17,000 pages.
• Launched the organization’s first intranet
• Launched a new AVMA governance portal
• Redesigned and relaunched partnersforhealthypets.org
• Worked with the publications team to launch the new journals site, avmajournals.avma.org

Chicago, IL, US

• Reporting directly to the chief marketing officer, I developed and implemented marketing strategies and campaigns promoting the Council’s education programs and events, as well as conducted membership recruitment.
• Increased eLearning revenue by more than 100%
• Achieved 91% member retention
• Increased webinar revenue by more than 50%
• Increased annual conference attendance by 25% two years in a row

Chicago, Illinois, US

• Led the digital marketing and communications team for the division, developing and managing all web content, email marketing/communications, and social media strategies. Supervised the redesign of ache.org, relaunched.
• Increased Twitter following by 25% in one year
• Increased engagement across all of ACHE’s social media platforms (Facebook, Twitter, Instagram, LinkedIn, and YouTube)
• Served on the Voice of the Customer Committee in 2016, when ACHE was awarded the Gold Award for Achievement of Excellence by the ILPEx Recognition Program
• Achieved an 85% adoption rate for the conference app (approximately 4,000 attendees)

Chicago, IL, US

• Managed the digital and print content for 14 Section of Litigation committees and provided publishing guidance to the committees, Section leadership, and staff through training sessions and workgroups. Provided.
• Successfully managed the transition to an all-digital publishing format for the Section’s committees
• Implemented a new design for the Section committees’ web pages
• Acted as the Section’s primary rep in developing new CMS templates

Detroit, Michigan, US

• Managed the editorial content of the websites and e-newsletters of American Coin-Op, American Drycleaner, and American Laundry News. Also wrote and laid out copy for select departments and features for print.
• Managed the launch of all three publication websites
• Developed a daily email news report for the publisher’s biggest trade show
• Developed and launched the division’s first system for selling white papers online
• Relaunched a sponsored e-newsletter with new content and focus to successfully ensure renewed sponsorship

Indianapolis, IN, US

Evening instructor of reading and writing academic skills courses.