Jason Klein Email & Phone Number

Redwood City, California, Us

Driving awareness and creating content for the leading employee experience platform.

I help high-growth technology companies develop strategic communications and content marketing plans to increase awareness and accelerate their business.

Sunnyvale, California, Us

Developed successful content, PR, customer advocacy, product review, and award programs that helped Groove grow from a minor Series A SaaS company to the top-rated enterprise platform on G2 and to an acquisition by Clari in August 2023.- Editor-in-chief for website and marcomm content; co-managed brand and messaging with VP of marketing- Developed messaging and narratives to support PR, marketing, and sales initiatives- Revised and SEO-optimized website architecture and messaging to clarify Groove’s USP and market category- Launched, wrote, and grew industry newsletter to 50K subscribers in 24 mos. with an avg. 33% open rate / 10% CTR- Pioneered use of ChatGPT and Jasper.ai within Marketing team to streamline idea generation and content generation- Increased case study development by 4X and launched a video testimonial program to support pre-sales, post-sales, and brand-building. - Managed company/product award program that generated 50+ awards annually (e.g. Inc. Best Workplaces, Inc. 5000, Deloitte Tech Fast 500, Gartner Peer Insights Customers’ Choice, G2 Grid Awards, Ethics in Sales Stevie Award)

New York, Ny, Us

Managed content, AR, PR, website, and corporate communications. Managed outside SEO and PR agencies and internal team focused on content, social media, awards, and video marketing. Developed messaging and narratives for brand and product. Led content strategy for annual client summit.- Generated $1.9M in attributable revenue in 2019 from ebooks, webinars, case studies, reports, etc.- Revamped AR program, doubling engagement with key analysts from Forrester and Gartner- Led Forrester TEI Report initiative, new product briefings, and analyst webinars; AR efforts influenced $1M in revenue in 2019 - Ran successful campaigns to win Adweek Best of Tech and Inc. Magazine Best Workplaces awards

Provide project-based marketing services to an expanding roster of Bay Area high-tech companies. Services have included:- Marketing strategy- Content marketing- Messaging- Copywriting- Public relationsClients include: Redpoint, Cloudian, InterviewHost, and JDK Technologies

Redwood City, Ca, Us

- Served as Editor-in-Chief for all marketing collateral, webinars, and thought leadership- Managed public relations strategy and outside PR agency- Led refresh of all marketing programs, including website, ads, and email templates - Implemented a client award program that garnered 15 case study-ready submissions- Managed global content marketing strategy, including editorial direction, story development, resource production, SEO, measurement, and optimization- Doubled content production by improving efficiency and expanding freelance network- Supported lead generation and ABM activities with strategy and content production

Redwood City, Ca, Us

- Co-managed and executed a successful rebrand of the company from StrongMail to StrongView - Spearheaded analyst relations efforts that led to StrongView being ranked as the leader in The Forrester Wave, Email Marketing Vendors, Q3 2014 - Managed the strategy and rollout of StrongView’s current website design - Staffed and supervised roll-out of processes that increased the quantity, quality and tracking of marketing content - Led PR agency review; on-ramped and managed new agency - Implemented SEO strategies that led to page-one rankings for multiple strategic keywords - Built out content marketing department and managed the implementation of new tools and processes - Added video to marketing strategy through development of multiple client testimonials and corporate videos - Doubled byline contributions through proper allocation of strategic resources

- Implemented SEO strategies that led to page-one rankings for multiple strategic keywords - Spearheaded new PR strategy and agency that significantly increased coverage and ROI - Managed research projects that garnered high-profile editorial coverage in industry and business press - Helped launch StrongView's customer community based on Jive platform

- Managed PR, content marketing, corporate communications, company website, social media - Co-managed lead generation programs. Co-managed advertising, email marketing, blogs and website - Created marketing collateral for new and existing markets- -Managed PR agency and outside vendors, including web and print design agencies to ensure consistent quality

- Managed US and UK PR agencies - Drafted PR and marketing communications content - Developed creative and oversaw vendor relationships - Spearheaded customer and prospect newsletters and actively managed ongoing deployment

- Develop and revise corporate positioning, corporate documentation, marketing copy, Web site content- Draft key messaging and positioning for marketing and PR efforts- Planned and executed successful media relations campaigns resulting in positive reviews and coverage - Provide strategic public relations counsel- Conducted interviews and wrote press articles for San Diego Metropolitan, UCSD CONNECT newsletter, North Park News- Clients: Verity, MicroGarden Media, Musicmatch, UCSD Connect, San Diego Metropolitan, North Park News

Sunnyvale, Ca, Us

· Develop and manage strategic PR plans in support of Musicmatch product/service family, including meeting with Product teams, participating in product development meetings and providing input into company product strategy.· Assist in developing and managing PR and marketing messaging for Musicmatch family of products/services.· Develop and manage communications program for product-oriented initiatives, including increasing international awareness, consumer initiatives and product news.· Oversee ongoing product reviews program for all Musicmatch products and services.· Draft and oversee development of product-related press documents including creative briefs, press releases, white papers and reviewer's guides. · Develop, manage and participate in press tours, conferences, trade shows and industry events.· Serve as product spokesperson for relevant media.· Prepare and provide feedback to spokespersons on effective messaging for interviews.

Us

· Responsible for the development and quality of all content projects· Developed key messages and positioning· Managed all freelance writers· Projected, budgeted and allocated resources to meet current and future demands· Wrote or actively managed all agency content deliverables· Raised agency quality of press release writing – recognized by clients for excellence of first and final drafts· Managed the successful execution of several technical documents, including white papers and reviewers’ guides· Solely responsible for drafting departmental mission, vision, policies and procedures· Clients represented included: Cardiff Software, Financial Profiles, SDSIC, St. Bernard Software, Scantron Corp.

Jena, De

· Responsible for all internal corporate communications supporting 1,200 employees in 26 different countries· Managed U.S. press release and media relations programs· Supported marketing via content for lead-generating programs· Managed corporate content of company Web site· Created from concept a global, bi-weekly internal newsletter distributed to 1,000+ employees· Identified and drafted customer, partner and corporate press releases· Drafted global public relations documents; localized internationally drafted press releases for U.S. market· Assisted in the management of global PR programs· Drafted and executed editorial pitches to targeted press outlets· Initiated PR agency review to secure outside representation· Provided crisis communications counsel after dramatic drop in company stock price· Developed and maintained all corporate press materials: backgrounders, executive bios, presentations and FAQs

· Established the format and corporate voice for all press release communications· Created, managed and authored internal corporate newsletter distributed to 200+ employees· Managed outside public relations agency· Managed analyst relations program· Managed business and consumer press media relations program· Developed and maintained all corporate press materials: fact sheets, backgrounders, briefing documents, executive presentations and bios· Managed executive speaking program· Provided crisis communications counsel· Contributed creative counsel and copy for marketing programs· Tracked, analyzed and compiled daily press coverage

San Francisco, Ca, Us

· Created and executed proactive and reactive editorial pitches for targeted business, trade and vertical press· Established exceptional relationships with tech and business editors and several high-tech industry analyst firms· Drafted and edited press releases, media advisories, editorial pitches and corporate documents· Planned and scheduled national press and analyst tours for company and product launches· Managed the coordination and support of global partner public relations agencies· Managed and mentored assistant account executives and production staff

B.A., Communications, French Linguistics

French Linguistics, Communications