Hired to develop, launch and grow Kinetic’s residential and commercial retail electricity business. • Accountable for personnel, processes, policies and system infrastructure necessary to accommodate rapid organizational growth.• Key decision-maker on branding, marketing, customer acquisition and retention strategies.• Responsible for the planning, development and deployment of all product lines sold. • In charge of Search Engine Optimization and the execution and analysis of all online marketing campaigns via Facebook Ads, Google Adwords, and Microsoft Adcenter.• Routinely participated in the analysis of new business ventures to ensure viability and future profitability.• Directed all stages of IT application development from planning to full scale implementation and maintenance.• Played a vital role in the acquisition and management of vendor relationships.• Actively participated in employee recruitment, hiring, training and performance appraisal.Key Achievements:• In a little over three years, grew the business from 0 to over 20,000 customers and $34 million in annual revenues.• Maintained a customer retention rate of over 75%.• Designed and implemented an operational environment which maximized efficiencies and minimized costs.

Was responsible for 29 Loan Representatives, 5 District Managers, and 3 Assistants in the College Station, TX, Loan Center. Duties included recruiting, training and leadership to ensure sales goals were met and exceeded. After taking leadership of the sales team, production increased 200%, and average monthly volume were over $17 million in loan originations and $162 million in modifications.

Managed and trained a team of 7 Loan Representatives which originated, in an average month, over 80 loans and $15 million in volume. Prior to this team, I hired, trained and managed a team of 7 Loan Representatives to the level of top producer in their division.

Was responsible for retaining World Saving's portfolio loan customer base. Originated refinances, equity lines of credit, and loan modifications in an inbound call center environment.

Produced objective assessments of information technology systems and data processing activities. Participated in developing, presenting, and managing of the audit plan. Analyzed system controls and processes and provided improvement recommendations to senior management.

Participated in cross-functional teams to support the accomplishment of corporate marketing goals and objectives. Evaluated marketing effectiveness by analyzing and reporting on response and application data. Responsible for developing innovative approaches to data analysis and manipulation that resulted in more efficient utilization of system resources and greater productivity.

Planned and supervised audits of varying degrees of difficulty. Duties included evaluating business processes and related operating procedures, assessing risk, and recommending control gap improvements.

Provided installation and technical support of USAA's IMS and CICS mainframe transaction processing systems. Duties included problem determination, problem resolution, and reporting.