Leads the Global Campaigns Team within the Merchandising org for streaming, overseeing the strategy for in-app campaigns for Max, HBO Max, HBO Go, and Discovery+ across the U.S., LATAM, EMEA, and APAC.

Team leader in charge of editorial strategy, content merchandising, campaigns and fan engagement for the streaming app. Developed and oversaw creative executions and campaigns within the HBO Max app for DC, DC FanDome, Studio Ghibli, Adult Swim, Adult Swim Festival, Cartoon Network, Looney Tunes, Turner Classic Movies, GKIDS, animation, horror, podcasts, and fandom.Conceived, commissioned, and oversaw the creation of original HBO Max videos designed for engagement and replayability, including the following:• The Calcifer Yule Log for Howl's Moving Castle• Hogwarts Holidays: Fireplace• Game of Thrones: Ambient Video• Cartoon Network: Animated Through the Years.

Content strategy, conversation design and editorial oversight for natural language processing (NLP) and conversational user interface (CUI) initiatives, including smart speaker, virtual assistant and chatbot projects for Walt Disney Parks & Resorts and Imagineering. • Designing conversation flows, dialogue trees and response templates• Intent mapping, entity creation and utterance classification • Auditing of web searches, chat logs and phone transcripts to prioritize intents• Bot testing, training and accuracy improvement• SSML tagging and Dialogflow production • Launched the Star Wars: Galaxy’s Edge phone chatbot for Walt Disney World that alleviated live agent phone volume, delivered a high rate of response accuracy and generated strong multi-turn engagement

Senior Producer & Manager in charge of global product development, emerging technologies and editorial strategy for Sony's portfolio of international digital channels. Supported Programming & Global Marketing teams by ideating, pitching, developing and managing digital products & interactive campaigns that drive awareness and engagement for Sony's priority on-air & OTT television series.Managed global projects, products and vendors; provided editorial consultation for regional teams; negotiated vendor contracts & developed digital strategies for Sony Pictures Entertainment's international portfolio of television networks & properties that span the following:- Over 90 linear & OTT channels, including Sony Channel, Sony Movie Channel, Canal Sony, Animax, AXN, Pop TV, Tiny Pop, Viasat, AXN Mystery, Sony Turbo, Sony Sci-Fi, GEM TV Asia & Cine Sony- Over 180 countries & regions, including Latin America, Brazil, Southeast Asia, Japan, South Korea, Taiwan, United Kingdom, Germany, Italy, Spain, Portugal, Central Europe, South Africa, Russia & India- Over 1.94 billion subscribers- Over 187 feeds in 31 languages- Editorial planning for Sony's original studio programming and globally distributed series including Outlander, The Blacklist, Shark Tank Mexico, The Voice, Gotham, Sherlock, Poldark, Grey's Anatomy, Asia's Got Talent, The Amazing Race Asia, Entubados, Top Chef Mexico & Mexico's Next Top Model- Supervision of strategy, content planning, social marketing & digital product management for Sony Pictures Television Networks original productions including Absentia starring Stana Katic, Carter starring Jerry O'Connell and Ultraviolet for AXN Poland; Worked on set with showrunners, talent, unit photography & production as a transmedia producer- Digital campaign management of global marketing initiatives & theatrical campaigns including Ghostbusters, Spider-Man: Homecoming, Smurfs: The Lost Village, Don't Breathe & the Picture This Film Festival for the Planet

Managed editorial, content strategy and digital media for scripted, unscripted and late night series and special events across digital platforms including ABC.com, ABCFamily.com, Oscar.com, Disney-ABC Television Group apps and over-the-top devices. Producer of content, sponsorships, interactive features and sites for dozens of network television series and specials including Modern Family, Oscars, Dancing with the Stars, LOST, Primetime Emmys, black-ish, The American Music Awards, Desperate Housewives, Jimmy Kimmel Live, Ugly Betty and The Bachelorette.