• Proven track record of creating a sustainable competitive advantage for businesses through the identification of opportunities to create value, based on customer insight, data analysis and strategic thinking. • History of successfully leading business planning, establishing effective organisational operating rhythms and managing the go-to-market process. • Experienced in driving successful adoption and usage of segmentation models.• Demonstrated ability to manage delivery and full utilisation of multi-million dollar research programs, through effective communication, actionable recommendations and ongoing stakeholder engagement.• Extensive range of experience in strategy development including service, marketing, product and sales distribution.