Land O’Lakes, Inc. is a $15 Billion, member-owned cooperative, which offers dairy and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services. We also are a leading marketer of dairy-based food products for consumers, foodservice professionals and food manufacturers. I currently am leading a emerging IT service to grow and enhance the IT capabilities of our Ag Retailers.

I led our Dairy producer product and service development efforts to meet the growing needs of our members. ,

Headquartered in Frisco, Texas, Dairy.com is a pioneering provider of market intelligence and software-as-a-service (SaaS) solutions.Each day, our advisory capabilities and technology suite empowers food industry customers with insight for better decisions from farm to fork.Companies of all sizes can realize operational efficiencies, controlled costs, and bottom-line benefits from our supply chain solutions and market intelligence:

AudaExplore is a leading provider of automotive claims, underwriting and information solutions to the insurance carrier, repair shop and government agency markets. I managed a cross-functional team through all phases of new product development to deliver a portfolio of innovative solutions for Insurance customers. While at AudaExplore, I delivered multiple solutions concepts and products in new business areas that positioned AudaExplore for continued diversified growth.

The Sprosty Network is a business strategy and innovation firm helping clients re-imagine the technology and delivery of products, services, and experiences. While at Sprosty, I delivered a new innovative business plan and execution model in conjunction with the launch of a new consumer technology product suite for a key client.

Oversaw the market development, sales, merchandising, budgeting, and P&L aspects of a $700M service business of Geek Squad protection, installation, delivery and repair.• Assessed staffing needs, recruited key personal, and developed knowledge base for team of professionals to drive services business.• Researched and gathered insights to deliver differentiated solutions and capabilities that exceed service’s budgeted revenue and margin targets annually.• Created new capabilities within Supply Chain to enhance the in home appliance customer experience that were within the budgeted constraints and increased customer satisfaction.• Negotiated and maintained contracts with key vendors on service repair rates, return & exchange terms, end of life agreements, and damage write off agreements which increased overall profit margins and cash flow significantly.• Created, financially modeled, and launched new gaming Geek Squad Protection offerings which increased bundle revenue on key new product releases.• Rebranded and streamlined service offerings and pricing portfolio which simplified the selling process and increased overall revenue and margin.

Formulated new growth concepts and developed these into experiments, ventures, and new businesses in the mobile application and digital areas.• Led the strategy, development, and overall management of a new channel which were the first branded mobile applications that has been downloaded by over 1 million customers and drove an increased customer awareness. • Created a mobile application development capability utilizing internal and external resources to leverage the growing consumer demand and interactions.• Launched the first premium mobile TV solution via a new partner which included ongoing revenue sharing contracts and hit margin targets.• Facilitated multiple executive strategic roundtables to create mobile strategies and direction which included revenue targets, capital requests, technology roadmaps, and capability migration plans which led to the increased customer engagement on the mobile platform.

Led a team that investigated and developed new concepts and merchandising strategies.• Developed a business and technology plan with customer insights that identified location based services and content as value pool which created a profitable customer solution via subscription revenue, ad revenue, and margin on applications.• Negotiated placement and equity sharing contracts for specific offerings with vendors which led to significant equity in key companies and technologies.• Finalized the equity deals, created placement in store/online, and made it easier for customer to interact with a digital music platform which resulted in greater customer engagement.

Led and managed multiple strategic initiatives in home control and automation, connected home and security profit pools.• Led a cross-functional team to develop a new business model, set industry standards, create new operational & customer engagement models, develop customer insights, and create a portfolio of solutions which led to a new multi-million dollar business.• Investigated emerging companies, acquisition targets, new technologies and developed contracts and warrants on a pre-IPO bases which has gained significant equity.• Developed an exclusive partnership with key vendors to take new technologies to solve customer problems where insights were created and informed the next iteration of technology development.• Created a customer interactive experience strategy, secured funding, led development of the technology, tested concept, and gained critical customer and sales associate insights which led to building additional online capabilities.

Developed and led the 3-5 year Strategic Planning Process, market trend analysis, technology and vendor updates for Appliances business unit and also held merchant responsibilities for home and weather monitoring, home control, and home automation solutions.• Implemented a premium, solutions based customer in-store experience which has led to the identification of a key customer profile and interaction model.• Managed and streamlined the marketing & promotional process to include not only traditional media but all customer touch points which resulted in a more effective marketing process.• Led the development of the online Kitchen Design Center which allowed customer to create their ideal kitchen and purchase products that led to increased online appliance sales.• Facilitated innovation sessions with business teams and retail stores to develop new strategies and opportunities to solve customer problems which led to the formation of new business units and implementation of new capabilities.

Developed multiple strategies, scoped and sold initiatives, and led teams to implement solutions to benefit the client. The following are highlight clients:• Led a project team that developed a new customer database and insight management tool to analyze new customer opportunities. • Created a customer strategy around measuring and reducing churn rate. Led the team to develop the tools to measure overall effectiveness of the strategy and to highlight areas of opportunity.• Assisted in the creation of business unit and started a new business which grew to a $30M business.• Facilitated need gap analysis, selected packaged application, managed implementation of new call center application, and data migration.• Created new processes and sales management tool for field sales team of 250 people.