Jason J. Andree Email & Phone Number

West Fargo, North Dakota, Us

Conover, North Carolina, Us

Revolutionary new drug delivery company that makes treating your pain simple. Key strategic partner driving and optimizing consumer acquisition, creation, and engagement. Established Nufabrx’ new brand positioning, developing a category-defining brand campaign that resulted in the brand becoming one of the fastest growing products in the braces category. Directs company strategy in B2C and B2B, increasing awareness and utilization of Nufabrx Pain Relief and our patented technology amongst end-users. Leadership drives the organization's key marketing capabilities to ensure increased revenue growth and brand recognition.Following are my key achievements:⇨ Built branded campaign that differentiated Nufabrx from the competition by leveraging newly uncovered consumer insights resulting in a 20% increase in retail sales MOM⇨ Led the development of a consumer centric website that optimized increased consumer traffic and reduced purchase friction; increases ecommerce sales 500%.

Brentford, Middlesex, Gb

Played a key role in developing data-driven marketing that estimated consumer needs and sparked creativity to increase human-centered experience that reflected culture and consumer empathy. Delivered exceptional leadership and guidance to a global team of 22 for seamless marketing operations workflow. Steered team of content and creative professionals to drive storytelling for GSK Global Brands among multiple external stakeholders. Leveraged SEO, video, display, earned media approaches, and interactive experiences to monitor GSK’s brand platforms.Following are my key achievements:⇨ Designed creative effectiveness AI Tool that provides real-time feedback, builds full funnel experiences, and streamlines the creative development process; optimizing creative performance YOY by +20%.⇨ Led local market adoption of global assets by leveraging in market data and planning digital-first campaigns; improving adaption rate +60% over two years and decreased go-to-market production cost by 18%.

Brentford, Middlesex, Gb

Held accountability for delivering GSK’s digital agenda across four global marketing teams. Partnered across local marketing to run integrated programs that strengthened our brands’ leadership position in Everyday Health; improving category digital capability by 31%.Following are highlights of my key achievements that I attained:⇨ Bridged the communication gap and steered the partnership between category and LOC markets to provide effective assets that enabled highest increase in ad recall and purchase intent within the US market⇨Conducted a process for digital led shoots to generate +400 category assets that enabled LOCs to localize global assets to their specific needs and fit for their media plans.⇨Recognized for re-purposing existing assets to develop two new digitally optimized toolkits for local execution that resulted in enhancing 75+ new digital assets and providing 300k+ in savings back to the LOC markets.⇨Improved respiratory category’s digital capability by 31%; ensuring the effective interaction of category with LOC on all critical communication touchpoints.

Brentford, Middlesex, Gb

Headed 3 North American brand teams with a total P&L responsibility of $170M. Oversaw new product launch that drove 13% category growth and grew branded share by 1% ahead of competition.

Brentford, Middlesex, Gb

Role launched the largest Rx to OTC switch within the US. Grew Flonase Allergy Relief to the #1 selling product within the category and achieved +$250MM in first year consumption.• Drove consumer demand by developing targeted marketing strategies with supporting connections, media, merchandising, promotion and pricing plans that resulted in an achievement of sales, profit of +143% above goal.• Built and launched a category-leading branded website @ Flonase.com, based on a differentiating strategy of content publishing: Year 1 resulted in 4.1MM site visitors, who consumed 6.9MM pages.• Developed +$10MM global partnerships with Dyson, Weather Channel and WebMD to be leveraged across lead markets.• Digital launch plans resulted in industry leading digital metrics: #1 most engaging Facebook post in the Category, engagement rates of 12.7% vs. category (1.4%) and #1 most clicks per post engagement.

Brentford, Middlesex, Gb

Role built marketing launch plans for future new products within the Smoking Cessation Category. Worked across boundaries with both local and global markets to establish best in class innovation, messaging and marketing tactics.

Brentford, Middlesex, Gb

Appreciated for owning 100% of Nicorette’s $350M business that enhanced revenue for the brand by 4.3%+.Led the development of new value engineered package, preventing $3.3M impact from competition.Completed the launch process of GSK’s first mobile focused website, allowing more organic search presence.

St Louis, Missouri, Us

Monitored data collection of +200 field representatives to generate daily diagnoses of in-store environment.Met +90% store stocking within the top 5 retailers within the four weeks of each new item launch.

St Louis, Missouri, Us

Developed unique secondary display in the Oral Care Category, ensuring $1M+ sales of incremental displays.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Bachelors, Management