Jason Terrell Email & Phone Number

Houston, Tx

London, England, Gb

London, England, Gb

Job Accountabilities:• Developing and executing graduate talent attraction strategies in the U.S. and Upstream global regions (Azerbaijan, Angola, Trinidad and Tobago, Oman, Egypt, and Indonesia)• Implementing the graduate brand in creative ways to attract diverse, quality candidates to fill niche roles while at the same time building a pipeline of future talent in a less reactive, more strategic approach• Creating and continuously updating social media calendars for U.S. University Relations and Upstream global regions• Utilizing technology to market new and innovative ways of showcasing opportunities at university events and early years engagement events• Working with the Diversity & Inclusion team to ensure D&I initiatives are woven into all aspects of the graduate talent attraction plan• Managed all logistics surrounding the U.S. portion of the Ultimate Field Trip (UFT) competition across 12 university campuses, including all on-campus marketing, collateral, and organizing senior leaders to participate as judges at the national finals held in Houston, TXKey Achievements:• Social media content performed higher than expected, with LinkedIn content surpassing their average for good engagement• Expanded the graduate brand to Indonesia, Oman, and Egypt• Helped to initiate and create first social media plan to be implemented across Upstream graduate regions• Winner of national award for Technology Excellence from NACE (National Association of Colleges and Employers) for project created for U.S. University Relations Scholar's event• Initiated online survey tool being used at university campus events aimed at increasing student audience engagement by having them participate in real time with Q&A and surveys

London, England, Gb

Job Accountabilities:• Partnered with Corporate & Functions and Alternative Energy stakeholders across the US, UK, and South America to execute the BP employer brand strategy, aligning the segment needs and resource plans for experienced hire recruiting• Managed the tactical delivery of priority attraction campaigns, coordinating segment and regional advertising, and Public Relations activity• Updated and modernized the BP brand as it pertains to Diversity & Inclusion to align with the global employer brand• Worked with Business Resource Group (BRG) leads to ensure the BP brand was properly used and executed in a consistent manner across all media and external partnerships• Partnered with teammates to implement the BP global employment brand at OTC, including booth design, imagery for D&I women's event, insight to editing of employee video footage shown at convention booth, and assisting with training and planning for the talent attraction team prior to opening of the conference• Accepted a partial secondment to the U.S. University Relations team to support with the development of branding campaigns and marketing materials for graduate recruiting season• Supported and maintained communications strategy for students, interns, and potential candidatesKey Achievements:• Recognized for building trust and respect within the U.S. University Relations leadership for expertise in recruitment marketing, branding, and vendor management• Introduced better practices in respect of financial management• Co-facilitated "Recruiting Inclusively" workshop at BP locations across the United StatesDelivered a well-built foundation for Diversity & Inclusion attraction by bringing all of Group Resourcing D&I collateral into the global brand family, which had not been achieved prior to my leading the project

Managed employee communications and advertising campaign development from start to finish across Shell Oil Company's Professional/Technical, Graduate, and Skilled Operations areas for the United States and CanadaManaged roll-out of employment communications across multiple internal and external Shell teams to ensure seamless executionManaged the approval process of all print, digital, and collateral employment materials for compliancy with global visual identity brand guidelines to ensure a cohesive global messageStrategized and executed highly-targeted online and offline media strategies for Shell employment messaging, thus maximizing budget with Return On InvestmentCoordinated US and Canada campaigns with the global client and agency teams to ensure messaging and channels were aligned with global strategy for Shell recruitmentReviewed pay-per-click and online media strategy trackers to determine if advertising channels were effectively enhancing the company brandWorked cross-regionally with Shell headquarters in The Hague, Netherlands, Houston, TX and Calgary, AB as well as agency partners in England, Brazil, and the United StatesEdited/wrote copy for advertisements and collateral projects as well as worked with multiple departments within Shell for feedback and enhancements to showcase all aspects of the companyWorked with external vendors including media, printing, radio, online, and photography to negotiate best cost possible for client projectsManaged photo shoots including gathering initial estimates to final production of creative element(s) Coordinated with other internal agency teams including Client Service, Sales, Creative, and FinanceReviewed and coordinated monthly invoicing and budget control with Corporate finance department to ensure all budgets were strictly adhered to and promptly processed

Advised clients on products and services, including digital, print and broadcast communications and advertising strategiesUpdated social media campaigns for clients on a daily or as-needed basisManaged and executed advertising strategies and projects, including website design, print and radio campaignsManaged team of Account Coordinators and Creative team members Edited and wrote copy for advertisements and collateral projectsManaged digital media, including Search Engine Marketing (SEM) as well as social and behavioral media strategies through targeted Pay-Per-Click campaignsMaintained weekly billing data for the office to ensure accurate and timely invoicing

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Extensive cross-country travel to promote newspapers and other media to various outside agenciesProcessed and presented research requests for client newspapers and advertising agenciesReported status of sales appointments to company vice presidentPresented weekly advertising sales to member newspapers showing current return on investment (ROI)

Worked directly with Human Resources managers to create, edit, and design advertisements for national audienceManaged sales staffReported directly to the agency president and vice-president regarding sales numbers, attained goals, and client updatesTrained customer service staff as to agency protocol and client messaging guidelines

Directed the client service department in weekly advertising tasksEnsured exceptional customer service while focusing on client retentionPurchased media on a national and international basisPrepared presentations and organized and maintained sales and billing office recordsChosen, as part of a team, to lead company expansion efforts in Florida, and managed office operations of the Tampa, FL and Fort Lauderdale, FL locationsChosen, as part of a team, to lead company expansion efforts in Colorado after successful business growth in Florida

Ba, Journalism And Environmental Studies

Education record