I’ve known about my love for marketing since middle school when I started my first business, grew it into a part-time job as a student, and sustained it for six years. Since then, the art and science of marketing has been nothing short of a fixation. I now work at Perpay in Philadelphia, designing cross-channel messaging that supports our goal of ensuring that everyone has access to a better financial future! DM if you're interested in joining the team.I have extensive experience in lifecycle marketing and demand generation with a deep understanding of how email, SMS, and push channels can maximize engagement, retain/reengage users, and create revenue. I leverage data to inform customer insights and find new, intuitive and creative ways to target audiences. I’m an alum of the Lerner College of Business & Economics at the University of Delaware, graduating Magna Cum Laude with an Honors Bachelor of Science in Marketing and Entrepreneurship. I’m a 3x startup founder: my most recent project aimed to redefine how referral programs can nurture and convert customers through their whole customer lifecycle. When I’m not at my desk, I’m a professional jazz guitarist and obsessive road cyclist. Lover of all things cars, aviation, urbanism and travel! Drop me a line if you have questions about Perpay, lifecycle marketing, or where to get the best Philly cheesesteak.
Listed skills include Microsoft Office, Public Speaking, Wordpress, Digital Marketing, and 3 others.