Marketing professional with experience from both a tactical and strategic side of business. I use a common sense approach to marketing utilizing the appropriate strategy and tools to reach the desired outcome. Program and project objectives range from lead generation, awareness building, revenue generation, and improving business processes. My experience includes:- Implementation and management of a marketing automation solution (Pardot) to increase revenue through prospect nurturing, to provide the sales organization insight into customer and prospect activity, as well as to automate the lead assignment process- Customize CRM solution (Netsuite) to fit business processes and needs. Also responsible for customer record import, cleanup and re-assignment- Implement support ticketing and knowledge base for customer service department (Zendesk)- Integrate CRM, ticketing system and marketing automation to smoothly work together - Create marketing collateral from conception to completion - writing, design, and distribution- Develop and maintain multiple websites including SEO, E-Commerce, and dealer/distributor portal- Implement and manage PPC program- Research and assist to coordinate trade show exhibits with a focus on layout, staffing and communication- Manage brand standards and incorporate them into all marketing collateral