Jason Alexander Barrera Email & Phone Number

-Demonstrate strategic skill by achieving 700k followers across social media (Instagram, Tiktok, Youtube, Snapchat) 8 million social media impressions in a week during the 2024 World Tour. -Work with influencer campaigns with notable figures like Tristian Jass and That’s Amazing, from pre-production to post-production, resulting in over 10 million views on YouTube.-Collaborate with diverse brands for Brand activation such as LIDS, Spalding, Jersey Mike's, Sprayground, UNDRCRWN, and Microsoft.-Develop original marketing content for the Harlem Globetrotters in collaboration with partners such as Microsoft, Sprayground, Spalding, Sole Premise, and Hoop Culture.-Deliver impactful marketing presentations across social media and over 100 markets, driving increased brand awareness and boosting ticket sales.-Produce engaging long and short-form content with compelling storytelling for various social media platforms.-Engage in extensive community outreach by participating in charity events, school programs, and public appearances, promoting team values, and fostering positive relationships.-Maintain exceptional punctuality and professionalism in all team-related activities, including practices, games, and promotional events, ensuring reliability and a positive team representation.

Elmsford

-Sign sponsorship deals with diverse brands such as VKTRY, Sprayground, Crossover Culture, and Wilson for contracted projects. -Oversee internal and external communication across digital initiatives, ensuring alignment and coherence in messaging for social media, and partnership campaigns.-Built a substantial online audience, amassing 270K followers on YouTube, 25K on Instagram, and 355K on TikTok through strategic content creation and audience interaction.-Developed and executed viral content strategies, leveraging a deep understanding of social media algorithms, trends, and audience preferences to maximize reach and engagement.-Utilize software such as Hootsuite and Google Analytics tools to track performance metrics, analyze engagement patterns, and refine content strategies for continuous improvement and impact.-Manage all aspects of content production, including ideation, filming, editing, and post-production. (ie. Final Cut Pro, Premier Pro, CapCut)

11 Clearbrook Avenue, Elmsford Ny 10523

-Managed youth programs, including Basketball, Tennis, and Soccer, tailored by age and skill. -Recruited and hired coaches and support staff.-Allocated court and field time for practices, games, and events, optimizing facility usage. -Maintained high standards of safety and cleanliness for all sports equipment and facilities.-Developed and executed marketing strategies to promote special events, programs, and services through social media, email, and website. -Organized and hosted birthday parties, tournaments, and community events, increasing facility visibility and foot traffic.-Oversaw budgeting and financial planning for sports programs -Maintained and prepared accurate records of participant registrations, waivers, and other documentation for facility management.

Little Ferry, New Jersey, United States

Westchester, Ny

-Met or exceeded daily sales goals. -Maintain constant presence on the floor, to address customer needs.-Sort and analyze sales data, to identify consumer trends.-Responsible for keeping drawer totals accurate for every shift.

Westchester

Prepare and Organize athletic events at the College. Operate equipment necessary for sports.

Bronx, New York

-Engage and Attract audience through the use of Instagram.-Develop and manage fundraising and audience building campaigns.-Creating brand awareness, engagement and traffic to Instagram page.

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: 3-Year Letterman for the College of Mount Saint Vincent Men’s basketball team. - CMSV Student Athletic Advisory.

Business Administration And Management, General, 3.65

Activities and Societies: Men's Basketball