Jason Baughman Email & Phone Number

Saint John, Nb, Ca

SafeStart is an advanced training process that improves performance and reduces injuries both on and off the job. With focus on human factors, SafeStart develops skills, and improves safety behaviours and habits, helping people avoid making the safety and performance errors that they never wanted to make in the first place. Since 1999, we have trained over 3.5 million people at 13,000+ implementation sites. Our best practice training programs operate in more than 60 countries and are available 33 different languages and are delivered in-class or virtually (via AbsorbLMS SaaS).We are proud to be a trusted safety partner of more than 5,000 companies around the world including more then half of the fortune 1,000.Safety is our passion.

As Director of Sales & Operations, my responsibilities now include significant focus on technology & overall process improvement. I was project sponsor for our Salesforce implementation and responsible for ongoing CRM and overall sales tech stack management; to enhance workflow and expedite our sales process. In addition to selection and management of new technologies and implementations, I am also focused on continuous improvement for various business processes that impact our sales team; tightening and maturing existing processes, creating new processes to fill gaps, leveraging technology to facilitate where applicable.Beyond technology and process improvement, I manage 18 direct reports (Account Managers and Business Development Representatives) on the sales team of 40 Account Managers (and growing), I am responsible for day to day personnel management, training development & facilitation, coaching & skill development, performance/ activity management, compensation & sales incentives, pipeline & opportunity management, CRM usage/ workflow, lead management, as well as development of the overall sales process for SafeStart in North America.

As Director of Sales for the sales team of 30 Account Managers, I was responsible for the day to day personnel management, sales training development & facilitation, sales coaching & skill development, performance/ activity management, compensation & sales incentives, pipeline & opportunity management, CRM usage/ workflow, lead management, as well as development of the overall sales process for SafeStart in North America.

Toronto, Canada Area

Vicinity is committed to helping local businesses reach their goals in today’s cluttered environment. Powered by FIVESTARS, Vicinity by Rogers provides businesses SaaS offerings for loyalty & retention, payments, as well as marketing automation and customer acquisition. Vicinity is a customizable, turnkey loyalty platform providing merchants with critical features and tools such as social media integration with Facebook and Twitter, email and text communication direct to their customers, merchant analytics and POS integration. On the consumer side, customers access the app to track and manage rewards, web and app access to find local Vicinity merchants and a single NFC card that works at all participating merchants. Each of these features facilitate the attainment of the top 3 SMB objectives: 1) Increasing foot traffic/ reaching new customers 2) Increasing retention/ frequency of visits and 3) Increasing revenue/ transaction value.As Director of Sales I was responsible for hiring, training development & facilitation, coaching & development, performance/ activity management, compensation & sales incentives, pipeline management, CRM usage/ workflow, lead management, and development of the overall sales process for Vicinity to the Canadian market. In addition to the small local businesses I was also responsible for the identification, segmentation and sales approach for top tier chains in Canada.

Toronto, Canada Area

As the Head of Local Sales for WagJag I was responsible for the day to day management of the local sales team in large cities across Canada – Toronto, Vancouver, Calgary, Edmonton, Winnipeg and Halifax. My responsibilities included but were not limited to: surpassing sales and revenue targets for each campaign, performance management, weekly pipeline management & scheduling of campaigns, sales support, coaching and development, strategizing and roll out of new initiatives, lead management, collaborating on new verticals and segments to enter, sales incentives, daily sales meetings, employee engagement and more.I was also responsible for working closely with WagJag’s sales partners throughout Ontario to ensure the best promotions received the biggest push and visibility across the WagJag network; maintaining partner, merchant and client engagement.

Toronto, Canada Area

As General Manager of WagJag Golf, I was responsible for building and growing the newest e-commerce and marketing company under the WagJag umbrella. In it's first year, WagJag golf sold over 91,000 rounds of golf across CanadaWagJag Golf is focused solely on golf courses and golf related merchants and our goals are quite simple: 1) Make the sport of golf more accessible for Canadians to increase participation, and 2) Effectively promote golf courses and golf related merchants to help them meet their overall sales and marketing objectivesAs a rapidly growing start up, my current areas of focus include: Strategic Planning, Sales Management, Operations (Research/ Development/ Implementation), Partnerships, Marketing, and Technology.Strategic PlanningI am responsible for the creation of the overall strategy for the company, setting the direction and aligning resources to meet corporate objectives. This includes developing the strategy and implementation plans for Sales, Marketing, Technology, etc., as well as plan execution.Sales ManagementI work with sales people, coordinators and corporate partners across Canada on a weekly basis, managing the sales pipeline and scheduling of advertising campaigns. I also provide support to the sales team to structure compelling promotions to meet the expectations of our customers as well as our growing list of business partners. Beyond this I manage the other facets of sales including CRM, Sales Reporting, Competitive Analysis, Partnerships | SponsorshipsI am also tasked with identifying mutually beneficial partnerships with organizations that share the same vision and shared goals for the golf industry in Canada.TechnologyWorking with our technical team to continually research and evaluate new cost effective technologies that will help drive the business - enhancing the customer experience as well as providing additional layers of functionality and support to our business partners.

Toronto, Canada Area

As Head of National Sales and Deal Centre Manager, I worked directly with an innovative, creative and energetic team of 30 professional negotiators, as well as WagJag's national sales partners in the ridiculously competitive flash sales and ecommerce market space. Leveraging 10+ years of high level sales and sales leadership in a fast paced technology sales environment, my focus was on sales strategy & new initiatives, sales operations, enterprise sales and corporate partnerships. Sales OperationsI was responsible for the overall operations strategy and implementation as it pertains to the sales departments. I worked collaboratively with the various business units to implement and maximize the effectiveness of critical sales tools including: CRM, Sales Funnel, KPI’s, MBO’s, and Sales Reporting - building upon and improving existing sales infrastructure. Sales StrategyI worked with other departments heads developing and executing strategy for new products/ initiatives to facilitate smooth entry into market - strategy and planning, CRM enhancements, prospecting and lead optimization, sales & marketing collateral, sales incentives, delivery and follow up.Enterprise SalesBeyond sales operations, I worked directly with the corporate account representatives for national deals with top tier merchants. I was responsible for creation, implementation, strategy and pipeline management of WagJag's enterprise sales process. Corporate PartnersI also worked with WagJag's corporate partners across Canada regarding overall sales strategy, new initiatives, structuring and scheduling deals and helping facilitate collaboration between groups to maximize sales efforts and ensure cohesive partner relationships.

London, Canada Area

As Territory Sales Manager I managed, mentored and coached a team of Account Executives, Account Managers and Account Reps to achieve overall sales and revenue objectives of $3 - 5 million annually.Worked with my sales reps - managing the sales funnel, coaching and providing feedback, mentoring, career development, and day to day performance management.Worked with my clients to ensure they had the correct mix of products and services and were effectively meeting their business, departmental and personal goals.Responsible for personal sales quota where I built solid, positive relationships with CIO's and Directors of Large and Enterprise sized organizations (Fortune 1000). As Territory Manager I worked in both an inside and outside sales capacity, which facilitated the development of new business, and the maintenance, growth and diversification of existing customers.Developed a new sales deck and ran a successful pilot program; which changed Info-Tech's sales process and approach to sales meetings for both new business and existing clients.Presidents Club Winner based on personal and team results for client retention, revenue growth and business development.President's Club Winner for top results against quota (Acquisition and Growth) for fiscal 2011.

London And Toronto, On

Sales Manager of a department of 70 sales reps and 6 supervisors.Focused on the training, development, coaching and mentoring of new people managers to ensure their readiness to effectively manage a team of sales people.Worked with the elite team of Info-Tech's top business development representitives - including funnel management, coaching, and solution based/ consultative selling to exceed both revenue and client acquisition quotas.Facilitated change management process with both extrernal clients and sales staff through significant product changes, price increases, and corporate initiatives.Worked closely with various business units to consistently enhance the tools available for sales team - marketing/ sales collateral, CRM, sales reporting, KPI/ MBO reporting.President Club Winner for best overall team results against quota for fiscal 2010.

London And Toronto, On

Development of comprehensive training programs for both business development and account management during aggressive sales force growth period, improving the success and sales conversion of new reps immediately out of training.Reconstructed the existing training process to a more formal, consultative sales process. Creation of layered learning modules for all aspects of the sales process. Each training module built was inclusive of theory, practical (real world scenarios) and tests to maximize uptake and internalization across various learning and communication styles.Facilitation of all sales training for new hires and existing sales people within the organization.Built the sales foundation and sales teams at Info-Tech's satellite office.Quickly brought new hires through the learning curve and established sales success within their first month. Worked with new sales supervisors/ managers to maintain and grow upon quick start successes, providing them with a road map for success with individual based on strengths, opportunities and overall potential.

London, Canada Area

Sales Manager of a team of 30 sales reps - focused on coaching and performance management, training and development, funnel management, setting budgets and targets. Provided sales support reps for meetings with high profile prospects to close the sale.Conducted all interviewing, hiring and training of new sales staff for the business development department to meet annual growth targets.Collaborated with marketing department to develop compelling collateral for sales meetings and follow up.Conduct daily/ weekly sales meetings, one on one coaching and strategy sessions, funnel review meetings and performance review meetings with all sales team members.Creation, development and roll out of monthly sales bonus and incentive programs to reward over achievers and top performers in order to continually drive success and meet objectives.CRM optimization - working with IT to continually improve the interface for business development sales process and lead management, removing workflow obstacles and increasing ease of use.

London, Canada Area

Managed an account base of 600+ IT decision makers (CIO's, VP's, Directors of technology) and mid-large enterprises throughout the US, Canada and the UK. I built and fostered positive relationships with clients and became their trusted advisor for their IT research needs - maintaining an above average 85% client retention rate. Always knowing and connecting with multiple DM's/ users on each account helped minimize attrition at renewal.Employed consultative and solution selling best practices to identify client needs and challenges in order to position Info-Tech product/ services to meet their business objectives. Leveraged strong client relationships in order to gain referrals for developing new business channels. Effectively managed my clients through their research lifecycle with timely follow ups, and consistently delivered on expectations; helping them realize maximum return on their IT investment.

London, Canada Area

Managed a team of 15 Business Development reps. Responsible for daily sales coaching and support of reps, providing analysis and feedback on sales calls and strategic direction for approaching new prospects.Held sales reps accountable for meeting minimum activity and KPI expectations as well as monthly business development targets.Facilitator of product and sales training and development for both new hires and existing sales people to maintain and consistently improve overall team success.Responsible for daily/ weekly/ monthly performance management and annual performance appraisals for my sales team members.Built trust and positive relationships with all team members coaching each individual based on their need and personality.

London, Canada Area

Responsible to grow Info-Tech's client base by working with Technology Executives (C-Level, VP's, Directors, etc.) to understand their needs, challenges and initiatives - aligning Info-Tech services as an effective solution for their organizations.Prospecting and cold calling IT managers to sell Info-Tech's flagship IT research and tools.Consistently met aggressive quotas for activity (meetings, proposals) and sales (20+ client acquisitions/ month).Piloted new sales methods and tested new markets to identify uptake of Info-Tech's Research services and predict penetration in other countries (UK, Australia, etc.).Mentored new sales reps to reduce the learning curve and quickly get up to speed.

Certificate In Coaching Skills For Managers And Directors

Education record

Ontario Secondary School Diploma