Launching this fall

• Built award-winning spirits company that created the first ready-to-drink premixed alcohol shot; advised through 6 consecutive years of triple-digit YOY growth.• Drove national distribution in major retailers (Walmart, H-E-B, Circle-K, Total Wine etc.), live music venues, major music festivals, arenas, casinos and hotels. • Developed national marketing strategy and created strategic POS program to drive consumer awareness and support retail growth.• Sold business in 2020 to E. & J. Gallo Winery (largest wine company in the world).

BUILD BRANDS * BUY BRANDS * BOOST BRANDS

• Conceptualize and launch new division that generates strong bottom-line revenue through repurposing unconverted sales leads and monetizing exiting current members for this global real estate company with locations across 127 cities in 30 countries.• Oversight of strategy, commercial real estate brokerage operations and P&Ls in NY, London, Los Angeles, San Francisco and Austin; lead expansion into Boston, Chicago, Miami, Paris and Berlin.• Direct marketing and business development to drive awareness and lead generation.• Create operating and financial models and build global team that drives incremental top line revenue with minimal operating expenses.

• Led commercial real estate consulting company that advised emerging retail concepts and local/national retail brands with launch and expansion strategies in the New York City market.• Provided strategic guidance on site selection and achieving optimal store-level EBITDA. • Identified and closed $10M to $125M investment projects for private equity and institutional investors.

• Built national chain of bakeshops that created the gourmet cupcake food category and global cupcake “craze”; grew to 55 company-owned retail stores, wholesale distribution business and 700 employees; led $100M sale to 57th Street General Acquisition Corp (SPAC) and played key role in 2011 IPO (Nasdaq: CRMB). • Led business strategy, product R&D, contract manufacturing, real estate site selection, lease negotiation and store construction. • Oversaw store operations and team of district managers; developed successful expansion model driving 15% EBIDTA on store level with $20 average transaction, outperforming industry averages. • Created brand strategy and managed marketing, PR and innovative partnerships that drove strong revenue growth and national recognition.• Spearheaded private equity investment to drive expansion and growth (prior to company sale).

• Led manufacturing and distribution of celebrity-licensed consumer products distributed in major retailers including WalMart, Target and CVS and supermarket chains nationally.• Managed licensing contracts with MLB, NFL, NY Mets, professional athletes, actors and musicians, including Derek Jeter, Cal Ripken Jr., Peyton Manning, Sammy Sosa and Brittney Spears, N’SYNC.