Jason⬜ Beck Email and Phone Number
Jason⬜ Beck personal email
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I'm not the type at all to describe myself with self-assigned positive adjectives and I refuse to talk in the 3rd person like 'The Rock' in this bio.I'm a 15-year consumer marketer with experience at Fortune 100 companies (PepsiCo, Walmart, Merck, 7-Eleven) but started my career with a CPG startup before the term even existed. My greatest attributes are not my amazing fortunate experiences at those great companies but my intangibles - how do you deal with conflict, ambiguity, internal obstacles, and leading teams.I approach the workplace in that 'to whom much is given, much is required. I appreciate experiences and skills but I value intangibles like grit, resilience, servant leadership, and self-awareness more. I personally do not care about getting credit, only that things get done and we are progressing forward. I will also take a bullet for any team I lead or am on.I love consumer marketing because I love dealing with the constantly changing behaviors of consumers and having the platform to enhance lives on a daily basis, including those of my coworkers over time as well. However, many marketers are only focused on great and fun creative or activations, which is fine, whereas I have an obsession with how they tie to actual business results. I also do believe that working at highly matrixed Fortune 100 organizations is very hard to replicate or understand unless you've been it as long as I have.The workplace will always have fire drills and tough problems to solve but I'm always optimistic in solving them in contrast to the greater problems individuals face outside work buildings. We have it good.The workplace, I strongly believe, is also a platform to serve not just inside the workplace but also outside as well. Life isn't merely about going to work and raising a family to me. We are called to so much more, to be so much greater so we can truly enjoy life so much more - "be the change you wish to see" as M. Gandhi once said.Other than that, I grew up in the home of an entrepreneur (one of the oldest restaurants in Nashville) and have traveled to nearly every major U.S. city and 35-40 countries.MY PLUGS:-National Suicide Prevention Hotline: 988 call or text (yes just 3 digits)-everytown.org
Rust-Oleum Corporation
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Senior Director Of MarketingRust-Oleum Corporation Sep 2023 - PresentVernon Hills, Il, Us• Consumer Products Group• Demand Generation and Strategic Comms• Oversee all Creative and Media Strategy• Led organization's Media AOR search and placement. • Leading first ever MMX/MMM capabilities for organization• Retail Media - Walmart, The Home Depot, Lowe's, et. al.• Assisting with inaugural enterprise Brand Strategy workstream
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Director Of Marketing7-Eleven Oct 2020 - Aug 2022Irving, Tx, Us• Year 2: Overseeing all paid media efforts including performance media, across all strategic initiatives as well as entire budget. Worked closest with analytics and marketing mix modeling (MMX).• Year 1: Oversaw marketing efforts of the 7-Eleven App and and all digital products and 7-Eleven Delivery efforts across full funnel. Close partnership with CRM, Website, and Loyalty efforts.• Oversaw a team of 10 spread over 2 separate teams with 3 direct reports -
Assoc. Director - Consumer Marketing & StrategyMerck Nov 2018 - Oct 2020• Consumer Marketing: Led overall strategy of Merck's 2nd largest brands with specific focus on the adolescent business (marketing to parents) with heavy emphasis on digital, paid search, paid social, online video, and television (4 ads total) / OTT.• Full-Year Campaigns: Launched 2 full-year multi-channel marketing campaign across TV, OOT, OLV, digital radio, web, digital, social in partnership with media goals and plans.• Insights: As Brand Team Lead, assisted with research projects that include: consumer journey mapping, segmentation/personas, ad testing, message testing, and barriers/drivers all conducted with various research firms/practices including VR technology.• Agile: Formal Product Owner for Agile Marketing team in line with Scrum values and ceremonies e.g. Daily Stand-ups, Sprint Planning, Backlog Refinement, and managing the Product Roadmap.• P&L: Expense lead for entire business unit including SAP management for multiple 9-figure marketing budget
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Assoc. Director - Brand Marketing & StrategyWalmart May 2017 - Apr 2018Bentonville, Arkansas, UsTo ultimately humanize the brand in order to better establish emotional connections with customers.• Brand Voice and Tone: Led the evolution of the Walmart Brand Voice and Tone across total enterprise and set the guidance across all consumer touchpoints online and offline (e.g. signage, ads, customer service, chat, app, website, emails, and etc.) as part of broader plan to increase trust and Net Promoter Score (NPS) among other brand equity metrics.• Visual Identity: Led the rollout of the updated Walmart Visual Identity across all consumer touchpoints, tangible and digital, and update of WalmartBrandCenter.com in partnership with creative, engineering, and all of Walmart’s ecommerce acquisitions.• 'American Jobs' : Responsible for bringing to life Walmart's $250 billion dollar commitment to US Manufacturing both in-store and online collaborating with numerous internal stakeholders and suppliers. 'American Jobs' is currently the most impactful corporate reputation message from Walmart today among shoppers surveyed. -
TravelCareer Break Apr 2016 - Nov 2016• Took this sabbatical only after discovering that most of my 2 million points & miles were set to expire.• Traveled the world visiting 31 countries and 54 cities.• Left PepsiCo in great standing (contacts & references available) and even surrendered all award stock options. • Ideal time personally to do so – no children• Top 4 traits enriched by my time away: fearlessness, adaptability, perspective, and empathy.• Short video recap below
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Global Senior Marketing ManagerPepsico 2015 - Apr 2016Purchase, New York, Us• Brand & Customer Strategy: Led the strategy & development of brand marketing strategy for global PepsiCo customer through yearlong digital only marketing and media strategy in partnership with BuzzFeed & OMD to reverse declining relevance.• Global Marketing Campaign: Partnered with the Western Europe team to strategize the execution of PepsiCo’s Champions League (2nd largest sporting event in the world) sponsorship with key global customers in-store, OOH, and digitally. • New Product Launch: Led partnership with Pure Leaf Brand on launch of new premium line, Tea House Collection, in the AFH segment through new distribution plan, integrated marketing plans, and jointly planned new pop-up store strategy in new channels.• Global Expansion Strategy: Directly partnered with PepsiCo Global CMO to solve the global expansion and global licensing efforts of Kola House (new Pepsi Branded Restaurant/Club in NYC) with global food & beverage partner in Europe.• Global Insights: Strategic insights lead leveraging internal & agency resources focused on growth in China with global customer. -
Senior Marketing Manager (Sports Strategy And Multicultural Strategy)Pepsico May 2014 - Oct 2015Purchase, New York, Us• PepsiCo Chairman’s Award: 1 of 21 winners globally in 2015 (330K employees worldwide). Highest honor available at PepsiCo. • Multicultural Activation Strategy: Led the development of the Frito-Lay Multicultural strategy and calendar consisting of custom & pull-through marketing programs specifically targeting Hispanic and African American consumers in-store, OOH, and digitally through integrated marketing, promotion, customer digital toolkits, and digital marketing toolkits• Brand Strategy: Comprehensive review of the “Flamin’ Hot” franchise including the review of the current state of the union, role in portfolio, role in other international markets, ingredients, and future e.g. potential expansions, packaging, equity.• Content Development and Media Strategy: Partnered with Hispanic MCN (multi-channel network) and YouTube influencers to create year long series of Hispanic focused digital content with paid media support partnering with OMD.• New Product Launch: Led the cross-promotional launch of Hispanic Doritos’ Innovation with the launch of Pepsi Limon via in-store & digitally integrated marketing communication plans in key customers and High Hispanic regions.• NBA Strategy: Led the Frito-Lay 2015/2016 marketing strategy and calendar for Frito-Lay division partnering Mt. Dew team including the sell-in of National NBA Consumer Program to internal Sr. Vice Presidents as 1 of 13 national programs in 2016. • Financial Leadership: Responsible for budgets (ZBB) as well as financial management & efficiency of online internal websites.
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Shopper & Customer Marketing Manager (Multi Billion Dollar Pepsico Customer / Retailer)Pepsico Mar 2012 - May 2014Purchase, New York, Us• Retailer's Award: ‘2013 Shopper Marketer of the Year’ beating out all fellow marketers including P&G & Coca-Cola• Business Ownership: Sole lead for overall marketing strategy, budget, programs, innovation, data / analytics, and lead marketing contact for this billion-dollar PepsiCo customer leading to an overall Frito-Lay growth of +11.7% in 2012 and +12.9% in 2013 (#1 among all Major/National Frito-Lay Accounts in growth both years).• Annual Planning: Responsible for Annual Operating Plans (AOP) & Strategy development through leadership of Strategic Planning Sessions, Strategic Business Reviews, and Joint Business Planning (JBP) Process with customer and internal stakeholders.• Digital Marketing Strategy & Media: Led communication strategy & development e.g. PR, digital marketing (search, SEM, social, content, and targeted paid display ads), email campaigns to drive acquisition and repeat (A/B testing), social media strategy leveraging Facebook, Twitter, Instagram, custom microsites, and mobile apps integration.• Full-Year Campaigns: Led the full development & execution of 2 separate year-long campaigns rooted in consumer insights, briefs, all the way to execution collaborating with internal and external cross functional partners e.g. finance, and sales. • Short Term & Long Term Innovation: Solely responsible for various innovation initiatives from start to finish – insights unlock, formation of business case, cross functional leadership, to development of selling story, and product launch plans. • Financial Leadership: Managed the entire Division’s Budget (multiple channels) and my own budget (ZBB) while balancing working vs non-working dollars and a CID of 0.27. Responsible for understanding P&L levers & implications by line. • Cross Category/Total Store: Led the partnership with Mattel Inc. with the Doritos-WWE Marketing Program, in-store and digitally in the marketing communication strategy.
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Marketing ManagerPepsico Apr 2011 - Mar 2012Purchase, New York, Us• Sole marketing lead for largest and most competitive Frito-Lay region in country: brand, strategy, innovation, and customer.• Strategy Planning and Brand Management: Brand Manager for North BU partnering with sales team to set marketing & innovation strategy and eventually execute business objectives, marketing goals, JBP planning, and activation strategy.• Competitive Strategy: Owned share strategy in Annual Operating Plan (AOP) to senior leadership consisting of innovation, brand communication, and customer strategies (e.g. Joint Business Planning with key retailers) to regain lost category share.• Budgets and Partnerships: Oversaw pro sports partnerships/contracts e.g. NFL, MLB and all negotiated marketing assets.
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Iri Lead - Lay'S Brand Team (Contracted By Pepsico)Pepsico Oct 2008 - Apr 2011Purchase, New York, Us• Served as the IRI lead for the nation and world’s largest food brand for 3 consecutive years. Fully integrated into all brand meetings, strategic business reviews, annual planning, consumer research projects, and numerous cross functional projects. • Data & Analytics: Responsible for incremental growth to brands through analysis of syndicated data, competitive performance & strategy, category behavior, consumer & shopper intelligence, in-market execution and marketing mix insights.• Market & Shopper Intelligence: Partnered with Lay’s Senior directors to solve immediate and long term business problems to solve by leveraging a full-range of IRI capabilities, including store data analysis, household purchase behavior analysis, custom surveys, shelf audits, data modeling, source of volume reports, new/loss/retained analysis, heavy/medium/light analysis, consumer segmentation, in-market testing, trend unlocks and other custom projects to help solve brand business challenges.
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Brand Marketing Manager - CpgLa Brea Bakery 2005 - 2008• CPG Startup: Early stage CPG entry of ionic foodservice retail/bakery brand founded by Chef Nancy Silverton. Chicago office of 8 initially and a national marketing team of 3 individuals.• Brand Management: Solely managed the regional Cuisine de France Brand (~$50MM annual sales) and responsible for all phases of the brand from strategic planning to tactical execution. 3 year $ sales CAGR of +9.3%• Brand Management: Assistant Brand Manager for La Brea Bakery Brand (~$500 MM annual sales) in retail & foodservice sectors. • Product Management: Point of contact, both internal and external, for product information, product and customer performance, technical specifications, nutritional information, ingredients, and all other consumer inquiries.• Category Management: Responsible for financial analysis of specific category and product performances, analysis of category viability, and recommendations for future actions and strategies.
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Management Program - Food And BeverageFour Seasons Hotels And Resorts Jun 2002 - Aug 2003Toronto, Ontario, Ca
Jason⬜ Beck Skills
Jason⬜ Beck Education Details
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Vanderbilt UniversityEngineering -
Illinois Institute Of TechnologyMarketing And International Business
Frequently Asked Questions about Jason⬜ Beck
What company does Jason⬜ Beck work for?
Jason⬜ Beck works for Rust-Oleum Corporation
What is Jason⬜ Beck's role at the current company?
Jason⬜ Beck's current role is Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, 7-Eleven US, and CPG startup.
What is Jason⬜ Beck's email address?
Jason⬜ Beck's email address is jb****@****ail.com
What schools did Jason⬜ Beck attend?
Jason⬜ Beck attended Vanderbilt University, Illinois Institute Of Technology.
What skills is Jason⬜ Beck known for?
Jason⬜ Beck has skills like Leadership, Marketing Management, Media Buying, Social Media, Cross Functional Team, Iri, Market Planning, Brand Equity, Food And Beverage, Market Research, Competitive Analysis, Strategic Planning.
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