Jason Bertrand Email and Phone Number
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Jason Bertrand is a passionate leader and growth marketing expert driving strategies for DTC brands.Over the past two decades, Jason has honed his expertise in ecommerce and digital marketing with renowned brands like Under Armour (during revenue growth from $300M - $1.5B) and Skullcandy (post IPO, during revenue growth from $200-300M). By harnessing data-driven strategies and innovative tactics, he has consistently delivered impactful results, maximizing revenue and propelling brand awareness in digital, wholesale, and retail channels alike.Currently operating Powderhouse Collective, a consulting firm he founded two years ago, Jason empowers DTC businesses to thrive in the digital marketplace, unlocking their full potential through tailored ecommerce and digital marketing solutions.Key strengths:- Proven track record: Demonstrated success in driving growth and profitability for top DTC brands.- Data-driven approach: Utilize key metrics and insights to inform strategic decisions.- Leadership: Foster collaborative environments and inspire teams to achieve their best.- Innovation: Embraces new technologies and trends to stay ahead of the curve.
Purple
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Vp Of EcommercePurple Jul 2024 - PresentLehi, Utah, Us
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Founder / Advisor / ConsultantFull Suspension Consulting Jan 2022 - PresentFounder of Full Suspension Consulting, a consulting agency focused on driving growth for direct-to-consumer product brands. Clients and experience include:• Kiki De Montparnasse: Head of Ecommerce for a luxury fashion and lifestyle brand, focused on improving performance marketing, on-site conversion rate optimization, and forecasting/budget guidance.• Baliston: VP of Ecommerce on the Executive Leadership Team of a new "smart" footwear startup to lead all brand awareness initiatives, digital marketing channel growth, and onsite customer journey experience and optimization.• Cratejoy: VP of Ecommerce on the Executive Leadership Team of a subscription box marketplace, completely rebuilding the paid and retention marketing strategies. Successes included savings of over $500K by transitioning away from custom built and development-heavy custom platform to Shopify Plus.• Brydge: Head of Digital on the Executive Leadership Team leading the direct-to-consumer revenue channel across the Brydge.com and Amazon revenue channels in the US, Canada, UK, EU, and Australia. Transformed online EBITDA from near break-even to 20% by improving fulfillment efficiencies, returns management, and demand creation scalability. -
Director Of Non-Profit Growth Strategies / Senior StrategistLavolt Nov 2022 - Present• Assisting with the growth of a digital marketing agency, focusing on helping nonprofit organizations obtain, utilize, and navigate Google Ad Grants. -
Vice President, EcommerceCariloha, Llc Jul 2019 - Jan 2022Sandy, Utah, Us• Grew online channel revenue 150% ($14M-$35M), across Cariloha.com, Amazon, and eTail platforms (Costco, Target, Wayfair), boosting its contribution to total revenue from 23% to 47% (while maintaining an online profit margin over 15%).• Built investor-targeted CIM showcasing online channel potential with data-driven LTV/CAC analysis, enabling valuation discussions for an omnichannel brand focused on the home goods category as a manufacturer of sustainable bamboo sheets, towels and apparel.• Introduced an omnichannel loyalty program and incentive-based lead generation system at company-owned retail stores, resulting in a 97% increase in the opt-in database within one year.• Migrated the e-commerce platform from Magento to BigCommerce, boosting site speed by 50%+, mobile conversion rates by 86%, and enabling the launch of a B2B Trade Program for interior designers, alongside a hub-and-spoke SEO content strategy promoting bamboo benefits and driving organic traffic. -
Senior Director, EcommerceEvent Network, Llc Oct 2015 - Jul 2019San Diego, Ca, Us• Led the ecommerce revenue channel for Event Network, managing 90+ websites for major cultural institutions like the National Museum of the Marine Corps, the National Museum of the U.S. Army, the American Museum of Natural History, and the Henry Ford Museum.• Rescued 90+ partner websites from an unreliable platform and hosting solution by migrating them to a Magento 2 cloud solution, ensuring 24/7 uptime and restoring client/partner trust.• Provided the financial analysis for a strategic shift to category-based online product-selling across similar cultural attractions to facilitate warehousing and fulfillment efficiencies. -
Senior Manager, Digital MarketingSkullcandy Inc. Aug 2011 - Sep 2015Park City, Ut, Us• Joined at IPO to accelerate digital presence, helping to lead digital transformation of Skullcandy moving from a nearly purely wholesale model to a “digital first” model.• Part of the high growth and turnaround of Skullcandy growing revenue from $200M to $300M, and from losing money to double digit EBITDA margins. • Part of the team responsible for moving Skullcandy from #3 to #1 in most headphones sold in the US.• Drove digital marketing for Skullcandy and Astro Gaming websites, helping to accelerate brand and commerce for digital transformation. -
Manager, Digital MarketingUnder Armour Jan 2007 - Jul 2011Baltimore, Maryland, Us• Part of Under Armour’s rapid growth from $300M to $1.5B, led all online performance and brand marketing for UnderArmour.com. • Helped grow Under Armour's direct-to-consumer e-commerce revenue from a catalog- and email- only business generating $20M in 2007 to over $150M within four years, driven partly by channels I introduced: SEM, display, re-targeting, affiliate marketing, shopping engines, and paid social.• Managed annual marketing budgets of $15M across direct response and brand awareness objectives in the US, Canada and EU.
Jason Bertrand Skills
Jason Bertrand Education Details
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Dalhousie UniversityAnd Related Support Services
Frequently Asked Questions about Jason Bertrand
What company does Jason Bertrand work for?
Jason Bertrand works for Purple
What is Jason Bertrand's role at the current company?
Jason Bertrand's current role is Marketing & E-commerce Executive with DTC Product Brands | Performance & Growth Marketing | Brand Visibility Enhancement | Ecommerce Operations | Former Under Armour, Skullcandy, & Cariloha.
What is Jason Bertrand's email address?
Jason Bertrand's email address is jb****@****our.com
What is Jason Bertrand's direct phone number?
Jason Bertrand's direct phone number is +185822*****
What schools did Jason Bertrand attend?
Jason Bertrand attended Dalhousie University.
What skills is Jason Bertrand known for?
Jason Bertrand has skills like E Commerce, Web Analytics, Analytics, Sem, Marketing, Ppc, Online Advertising, Digital Marketing, Google Analytics, Seo, Affiliate Marketing, Online Marketing.
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