Leadership of marketing, branding and external communications for RBI Corporation, Shelter Tree Care Products and All Gear Inc.

- Implementation of HubSpot Marketing Cloud. Project lead on development of an email preference center and Salesforce data integration to allow for segmented marketing- Creation of an automated Monday.com email and social media content submission and traffic management process for all IFA initiatives, with rollout and training to all staff. This has greatly increased our Marketing team's capacity to plan, write and send higher-quality communications- Email, web and newsletter design and layout, developing segmented marketing campaigns for different audiences. On average, sending 15-30 emails per week to strategic segments of suppliers, franchisors and franchisees across dozens of industries. Focusing on improving individual customer experience

- Report to CEO, CFO and CMO on current data systems and yearly goals pertaining to corporate giving opportunities, Legislative membership, data security, online revenue and email distribution- Departmental planning with CFO, providing reports on Marketing ROI and yearly goalsSUMMARY: The systems and processes I have created and implemented at ALEC have increased staff capacity, automated communications, tightened finance procedures and increased membership and donations. Ultimately, these systems have enabled more effective segmentation, understanding and engagement with the ALEC member and donor bases.- Partner with developers and data vendors, utilizing Salesforce Apps, Communities and Nonprofit Success Pack to build a current, cohesive and simple database (Pardot and CVENT integrated), so ALEC staff may be confident in, and better served and empowered by data processes

- Implementation and management of Salesforce, Marketing Cloud, Pardot and Communities- Research, budgeting and development of ALEC’s organizational data processes since 2017 – including platform rollouts, staff trainings, financial audit reporting, and accounts receivable process reform. Conceptualization of ALEC marketing structure and campaigns. This includes creation of yearly communication plans focused on improving member experience via Pardot/Marketing Cloud

- Oversight of all branded direct-mail marketing and annual appeal creative, copy writing and segmentation; growing organization donations and community support online and via traditional mail- Partner of community impact and donor development teams, leading the tracking of volunteer and fundraising goals in data systems, reporting yearly metrics to Executive team and Board of Directors- Implementation of new donor mgmt. and communications systems; training staff to run campaigns, build marketing reporting structures and developed processes between Finance and other depts.

- Marketing plan development and execution for segmented United Way campaigns, including One Million Volunteer Call to Action, Women’s Leadership Council, and Global Corporate Leadership (our targeted marketing segments). Corporate partnership management with Google, NFL, Salesforce.- Management of network CRM and database (Blue State Digital) systems, hosting regular calls with major-market United Way CMOs on best practices and cross-network digital marketing goals- Digital campaign optimization for end-of-year giving: 1 of 2-person digital team responsible for maximizing a limited budget for web marketing campaigns: generating $1M+ annually (2012 & 2013)