📈 Jason B. Hart Email & Phone Number

Analytics engineering and digital marketing analytics expert

San Francisco, California, US

• Led a 12-member global data and analytics team comprising analytics engineers, data scientists, and business analysts driving strategic projects in service of the finance organization and the broader company.
• Led the transformative refactoring of the Data and analytics function, turning proof-of-concept processes and systems into robust, efficient models of data excellence, significantly enhancing data quality and usability.
• Overhauled the analytics data pipeline and warehouse using Kimball and dbt-related methodologies, significantly enhancing efficiency and scalability, which resulted in a 37% operating cost reduction.
• Fostered strong business partnerships, overseeing the enhancement of mission-critical data products, including sales lead management, student ledger reconciliation, and marketing attribution, driving pivotal.
• Dramatically decreased ad hoc data support requests by 92% by empowering stakeholders and developing robust self-service tools, enhancing operational efficiency.
• Launched a company-wide data literacy initiative, significantly enhancing analytics competence among non-technical staff and facilitating broader engagement in data-driven decision-making.

San Jose, CA, US

• Led a globally distributed team of 8 data scientists, analytics engineers, and business analysts to design and maintain sophisticated analytics capabilities, in service of strategic Sales and Marketing initiatives.
• Led development and implementation of a comprehensive analytics data warehouse, amalgamating diverse business data into a unified source of truth, catalyzing rapid, data-driven decision-making at the executive level.
• Founding member of the corporate BI team, delivering pivotal data insights to sales, marketing, and product teams, significantly impacting strategic initiatives and executive decision-making.
• Championed the integration of cutting-edge analytics methodologies, significantly bolstering the predictive prowess of business intelligence tools.
• Led and successfully executed multiple high-impact BI projects from inception to deployment, ensuring alignment with business objectives and timely delivery.
• Managed a proficient team of analysts in providing strategic insights and detailed ad hoc analyses, instrumental in facilitating data-driven decision-making across various business domains.

San Jose, CA, US

• Led a globally distributed team of analysts and marketing technologists to deliver strategic insights and analytics capability in service of Marketing.
• Orchestrated a complete overhaul of the digital marketing analytics "stack" to provide advanced functionality and automated capabilities, significantly improving leadership's ability to make data-driven decisions and.
• Standardized performance metrics to establish the first-ever consistent measurements of marketing campaign effectiveness, including the creation of reporting templates for optimizing individual marketing channels.
• Developed standardized dashboards for real-time performance readouts for executives and practitioners across paid search marketing, search engine optimization, social media marketing, email marketing, and field.
• Analyzed complex marketing data sets to generate actionable insights, guiding strategic marketing decisions and campaign adjustments for optimized outcomes.
• Launched a marketing testing and optimization program, serving as a critical proving ground for new marketing ideas using Google Optimize and governance frameworks to test and iteratively improve tactics.

San Jose, CA, US

• Marketing Analytics consultant hired to overhaul digital marketing analytics capabilities. Hired as permanent employee after 6 months.
• Modernized digital marketing capabilities and analytics through governance to create consistent capabilities and metrics.
• Added universal marketing technology deployment functionality (tag management) across web properties

San Jose, CA, US

• Raised $1.1MM in pre-seed funding to tackle management problems in enterprise sales.
• Negotiated pilots with Hewlett Packard Enterprise, MicroFocus, and other enterprise accounts.
• Pivoted company direction and oversaw rebrand to focus on core technologies in new markets.

Houston, Texas, US

• Recognized subject matter expert on website optimization and personalization, as well as digital marketing analytics, search engine marketing, and demand generation.
• Led HPE's first-ever website personalization project which resulted in an increase of marketing collateral downloads by 19.5x and an increase of 165% in overall lead generation metrics.
• Conceived of and led project to build identity master data of known-user and anonymous website visitor activity which drove executive-level, full-funnel performance dashboards, campaign / content consumption reports.
• Led efforts to improve digital marketing and demand generation efforts by creating standards and best practices for using digital analytics and data sciences in marketing.
• Designed innovative homepage personalization project which used IP address and ISP data to expand cohorts of users and allow personalization of anonymous website visitors.
• Led content recommendation project which used machine learning to identify common consumption patterns and recommend downloads and trials to website visitors.

• Launched and grew a SaaS company, providing marketing and demand generation automation platforms, to over 57 enterprise customers.
• Prototyped and led development of an online lead management and distribution platform which helps businesses enrich and monetize their leads using big data and third-party APIs.
• Prototyped and led development of a system to re-monetize lead data via email marketing.
• Designed and led development of software to capture prospect information from incomplete or abandoned lead forms.
• Led development of software to automatically enrich CRM data and automate sales operations based on prospect/customer behavior.
• Led development of web service to allow customers to access their processed leads via an API.