π Jason B. Hart Email and Phone Number
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βοΈ Experienced analytics leader with a 15-year track record spanning "startups" to Fortune 500 companies.βοΈ Able to communicate effectively with executive stakeholders and manage globally distributed teams.βοΈ Eager to tackle your most convoluted analytics engineering & business intelligence challenges.With over 15 years of experience in data and analytics, I am a passionate leader and innovator who delivers data-driven solutions to complex business challenges. I have successfully transformed the data and analytics functions at Springboard and Automation Anywhere, refactoring processes and systems, overhauling the data pipeline and warehouse, and enhancing data quality and usability. I have also fostered strong business partnerships, overseeing the development and improvement of mission-critical data products. I thrive on intellectual challenges and relish solving complicated problems, especially those others have given up on. I use technology to automate and integrate disparate business information systems and methodologies and to illuminate the next best action. I am a lifelong learner who constantly seeks to expand and share my knowledge and skills with others. I am also an advisor and mentor for several SAAS and e-commerce startups, helping them grow and succeed in the competitive digital landscape. I aim to leverage data, automation, and AI to create a positive impact and value for businesses, customers, and society.Topical Expertise: data extraction, data transformation, data onboarding, ETL/ELT, data warehousing, data modeling, generative AI, relational database design, analytics engineering, data engineering, data analysis, data visualization, data storytelling, machine learning, artificial intelligence, deep neural networks, process automation, digital marketing, experiment design, business analysis, program management, data management, agile methodologies, stakeholder management, requirements analysisProduct Expertise: dbt, Python 3.x, BigQuery, Tableau, Looker, Data Studio, Google Analytics 4, Google Tag Manager, Adobe Analytics, Google Cloud Platform (GCP), Amazon Web Services (AWS), Docker, MySQL, Postgres, Chroma, PyTorch, Keras, OpenAI, Microsoft Windows, Linux
Domain Methods
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Principal ConsultantDomain Methods Feb 2024 - PresentAnalytics engineering and digital marketing analytics expert
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Director, Data & AnalyticsSpringboard Mar 2022 - Feb 2024San Francisco, California, UsLed a 12-member global data and analytics team comprising analytics engineers, data scientists, and business analysts driving strategic projects in service of the finance organization and the broader company.β’ Led the transformative refactoring of the Data and analytics function, turning proof-of-concept processes and systems into robust, efficient models of data excellence, significantly enhancing data quality and usability.β’ Overhauled the analytics data pipeline and warehouse using Kimball and dbt-related methodologies, significantly enhancing efficiency and scalability, which resulted in a 37% operating cost reduction.β’ Fostered strong business partnerships, overseeing the enhancement of mission-critical data products, including sales lead management, student ledger reconciliation, and marketing attribution, driving pivotal improvements in operational insights, evidenced by a 29% decrease in customer acquisition costs.β’ Dramatically decreased ad hoc data support requests by 92% by empowering stakeholders and developing robust self-service tools, enhancing operational efficiency.β’ Launched a company-wide data literacy initiative, significantly enhancing analytics competence among non-technical staff and facilitating broader engagement in data-driven decision-making.β’ Pioneered the adoption of AI-driven tooling, leading to a 71% improvement in engineering staff output and enhancing process compliance by automating the generation of documentation and test writing.β’ Cultivated an organizational culture anchored in collaboration, innovation, and excellence, leading to heightened team engagement and cross-functional synergy. -
Director, Global Gtm Analytics & Data OperationsAutomation Anywhere May 2021 - Apr 2022San Jose, Ca, UsLed a globally distributed team of 8 data scientists, analytics engineers, and business analysts to design and maintain sophisticated analytics capabilities, in service of strategic Sales and Marketing initiatives.β’ Led development and implementation of a comprehensive analytics data warehouse, amalgamating diverse business data into a unified source of truth, catalyzing rapid, data-driven decision-making at the executive level.β’ Founding member of the corporate BI team, delivering pivotal data insights to sales, marketing, and product teams, significantly impacting strategic initiatives and executive decision-making.β’ Championed the integration of cutting-edge analytics methodologies, significantly bolstering the predictive prowess of business intelligence tools.β’ Led and successfully executed multiple high-impact BI projects from inception to deployment, ensuring alignment with business objectives and timely delivery.β’ Managed a proficient team of analysts in providing strategic insights and detailed ad hoc analyses, instrumental in facilitating data-driven decision-making across various business domains.β’ Excelled in engaging with key stakeholders to gather requirements and translate business needs into actionable BI strategies and solutions.β’ Organized and conducted training sessions for business users on leveraging BI tools and dashboards, significantly improving data accessibility and user competency.β’ Fostered dynamic collaboration with cross-functional teams to tackle key business challenges, resulting in measurable enhancements in operational efficiency.β’ Established data governance protocols and quality control measures, ensuring data integrity and reliability across all BI platforms and reports. -
Sr. Manager, Digital Marketing AnalyticsAutomation Anywhere Apr 2019 - May 2021San Jose, Ca, UsLed a globally distributed team of analysts and marketing technologists to deliver strategic insights and analytics capability in service of Marketing.β’ Orchestrated a complete overhaul of the digital marketing analytics "stack" to provide advanced functionality and automated capabilities, significantly improving leadership's ability to make data-driven decisions and increase marketing-sourced pipeline.β’ Standardized performance metrics to establish the first-ever consistent measurements of marketing campaign effectiveness, including the creation of reporting templates for optimizing individual marketing channels.β’ Developed standardized dashboards for real-time performance readouts for executives and practitioners across paid search marketing, search engine optimization, social media marketing, email marketing, and field operations.β’ Analyzed complex marketing data sets to generate actionable insights, guiding strategic marketing decisions and campaign adjustments for optimized outcomes.β’ Launched a marketing testing and optimization program, serving as a critical proving ground for new marketing ideas using Google Optimize and governance frameworks to test and iteratively improve tactics.β’ Brought the company into compliance with GDPR and CCPA data privacy regulations, collaborating with legal, privacy, marketing, and IT teams to implement OneTrust software, enabling visitor opt-in/opt-out of tracking and data usage requests.β’ Created marketing enablement initiatives around performance measurement and optimization, conducting training, workshops, and mentoring programs leveraged by employees globally.β’ Fostered cross-functional collaboration between marketing, sales, product, IT, and legal teams to ensure seamless integration of new technologies and compliance measures.
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Consultant, Digital Marketing AnalyticsAutomation Anywhere Nov 2018 - Apr 2019San Jose, Ca, UsMarketing Analytics consultant hired to overhaul digital marketing analytics capabilities. Hired as permanent employee after 6 months.β’ Modernized digital marketing capabilities and analytics through governance to create consistent capabilities and metrics.β’ Added universal marketing technology deployment functionality (tag management) across web properties
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Co-Founder / Chief Product OfficerCeqoo Jan 2017 - Oct 2018San Jose, Ca, Usβ’ Raised $1.1MM in pre-seed funding to tackle management problems in enterprise sales.β’ Negotiated pilots with Hewlett Packard Enterprise, MicroFocus, and other enterprise accounts.β’ Pivoted company direction and oversaw rebrand to focus on core technologies in new markets. -
Senior Manager, Digital AnalyticsHewlett Packard Enterprise Feb 2015 - Aug 2017Houston, Texas, UsRecognized subject matter expert on website optimization and personalization, as well as digital marketing analytics, search engine marketing, and demand generation.β’ Led HPE's first-ever website personalization project which resulted in an increase of marketing collateral downloads by 19.5x and an increase of 165% in overall lead generation metrics.β’ Conceived of and led project to build identity master data of known-user and anonymous website visitor activity which drove executive-level, full-funnel performance dashboards, campaign / content consumption reports, and website personalization efforts.β’ Led efforts to improve digital marketing and demand generation efforts by creating standards and best practices for using digital analytics and data sciences in marketing. β’ Designed innovative homepage personalization project which used IP address and ISP data to expand cohorts of users and allow personalization of anonymous website visitors.β’ Led content recommendation project which used machine learning to identify common consumption patterns and recommend downloads and trials to website visitors.β’ Led project to launch community platform to help employees enrich their knowledge and collaborate about digital marketing analytics, web page optimization, and personalization. β’ Produced and published companywide newsletter on digital marketing analytics and measurement standards.β’ Created proof of concept marketing analytics dashboard for consumption on mobile devices by executives.β’ Created news story sentiment analysis tracking tool to allow company to monitor overall opinion of the company and its brand.β’ Helped lead project to identify additional sales opportunities for existing accounts based on observed website activity.β’ Collaborated with team to redesign and deploy website analytics standards for the new Hewlett Packard Enterprise company.β’ Evaluated digital marketing analytics-related products and platforms for recommendation to the enterprise -
Co-Founder / Chief Technical OfficerLead Wrench (Acquired By Deniro Marketing) Nov 2011 - Feb 2015β’ Launched and grew a SaaS company, providing marketing and demand generation automation platforms, to over 57 enterprise customers.β’ Prototyped and led development of an online lead management and distribution platform which helps businesses enrich and monetize their leads using big data and third-party APIs. β’ Prototyped and led development of a system to re-monetize lead data via email marketing. β’ Designed and led development of software to capture prospect information from incomplete or abandoned lead forms.β’ Led development of software to automatically enrich CRM data and automate sales operations based on prospect/customer behavior.β’ Led development of web service to allow customers to access their processed leads via an API.β’ Led development of website click-tracking software which allows goal and revenue attribution without relying on third-party cookies.
π Jason B. Hart Skills
π Jason B. Hart Education Details
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University Of PhoenixBusiness Information Systems
Frequently Asked Questions about π Jason B. Hart
What company does π Jason B. Hart work for?
π Jason B. Hart works for Domain Methods
What is π Jason B. Hart's role at the current company?
π Jason B. Hart's current role is Fractional Data & Analytics Leader | I help companies make more money through the strategic use of data and analytics | Marketing Analytics Geek | Analytics Engineering Mentor | AI "Mad Scientist".
What is π Jason B. Hart's email address?
π Jason B. Hart's email address is so****@****ail.com
What is π Jason B. Hart's direct phone number?
π Jason B. Hart's direct phone number is +165068*****
What schools did π Jason B. Hart attend?
π Jason B. Hart attended University Of Phoenix.
What skills is π Jason B. Hart known for?
π Jason B. Hart has skills like E Commerce, Seo, Sem, Online Marketing, Online Advertising, Affiliate Marketing, Web Analytics, Google Analytics, Ppc, Email Marketing, Lead Generation, Web Marketing.
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