We transform B2B SaaS businesses with strategic marketing and sales solutions.Our mission: to refine your revenue model through paid media, fueling growth and propelling your business forward. We achieve this by diving deep into your revenue engine and understanding your unique business needs from the inside out. Armed with insights, we then execute tailored marketing strategies to scale your operations.Our expertise covers a broad spectrum:• Paid Ads: We harness the power of various platforms, including YouTube, Google SEM, Facebook/Instagram, and LinkedIn, to drive high-quality leads and enhance your brand presence.• Sales Process & Optimization: Through a refined inbound process, we advise on seamless lead nurturing, conversion, and customer retention.• Sales Enablement: By advising on accurate buyer personas and ICP definitions, we empower your sales team to succeed.• Creative: We craft conversion-focused graphic designs, contributing to your brand's aesthetics and conversion rates.At Omni Lab, we’re all about strategic growth. Connect with us today to take your B2B SaaS business to new heights!

Jason, a distinguished Contributing Member at RevGenius, shares his profound expertise in digital advertising, technology, web development, and entrepreneurship with the community. With extensive experience across these domains, Jason empowers professionals to excel in revenue generation.In digital advertising, Jason provides valuable insights on the latest trends and best practices, optimizing ad performance in areas such as SEM, social media, programmatic display, and video campaigns.His knowledge of technology equips community members to leverage emerging trends, tools, and platforms, enabling effective utilization of marketing automation, CRM systems, data analytics, and AI.As a skilled web developer, Jason shares expertise in web development trends, UX design, and website optimization, creating engaging online experiences that drive conversions.Jason's entrepreneurial experience and guidance inspire fellow members, providing insights on starting, scaling businesses, and developing revenue generation strategies.

• Spearheaded company vision to overcome obstacles automotive dealerships experience in the advertising and technology space through an intuitive software aimed at providing end-users a better experience while giving automotive dealerships more control.• Led development team in the delivery of SAAS application requiring close cooperation among members to share information and develop solutions to meet a broad array of deliverables.• Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase SQL pipeline.• Oversaw ongoing market research that targeted key customer demographics and used the information to proactively adjust future company vision.

An accomplished Fractional CMO and Digital Advertising Advisor, renowned for his ability to drive business growth through data-driven strategies. With a wealth of experience across diverse industries, Jason possesses a deep understanding of the digital landscape and a keen eye for identifying untapped opportunities to enhance brand visibility and maximize revenue.As a Fractional CMO, Jason partners with ambitious organizations, offering high-level marketing leadership and strategic guidance. He leverages his extensive expertise to develop and execute comprehensive marketing plans aligned with business objectives, consistently delivering measurable results.Jason's specialty lies in digital advertising, where he excels in developing tailored strategies that give businesses a competitive edge in the rapidly evolving digital space. From search engine marketing (SEM) and social media advertising to programmatic display and video campaigns, Jason's in-depth knowledge of industry trends and emerging technologies enables him to identify innovative opportunities that optimize advertising budgets and generate impressive return on investment (ROI).Driven by the power of data, Jason firmly believes in leveraging advanced analytics tools and robust data insights to inform marketing decisions. By providing actionable recommendations, he empowers organizations to make data-driven choices, optimize marketing efforts, and achieve continuous improvement. From customer segmentation and targeting to performance tracking and reporting, Jason ensures that every marketing strategy is grounded in solid data, propelling businesses ahead of their competitors.With a wide-ranging industry expertise, Jason has successfully collaborated with clients across various sectors, including B2B SaaS, e-commerce, technology, and consumer goods. This exposure has honed his ability to quickly grasp industry dynamics, understand customer behavior, and identify market trends.

• Create and manage eye-catching and functional digital design concepts across various platforms to strengthen company brand and identity resulting in lift in web conversions and 30% drop in bounce rate.• Planned and engineered RESTful web services to manipulate datasets required for human resources & project management staff to perform with more efficiency.• Engaged client executives to assess strategic business needs and challenges and translate business strategy into human capital opportunities with business impact.

Customer-facing director of digital operations in charge of creating, implementing, and optimizing digital advertising channels in order to expand lead acquisition strategies across the agency's client base. Managed a cross-platform strategy in order to result in a target CPA and ROI, leveraging technology to aid in optimization goals. Managed, from a holistic viewpoint, the development of custom code and web content to maximize lead acquisition goals across the agency's client base.• Management of over $1.2M annual digital budgets strategically placed across Paid Search, Social, Display, Video, Email advertising.• Management of digital creative & marketing assets to secure alignment of voice across all digital and analog platforms, pre-click and post-click.• Development and management of custom code, websites, landing page, user experiences, and conversion rate optimization tactics & technologies aimed at closing the loop across the advertising path to conversion.• Development and management of HTML/CSS email marketing campaigns built to target key audience segments and ROI goals. Outbound email efforts consistently outperformed industry standards and supported client goals.

Digital marketing manager in charge of developing and managing search engine marketing strategies & daily optimization with a goal of increasing lead acquisitions and reducing CPA and ROI based on client needs.• Management of over $1M annual SEM budgets focused on CPA & maximum impression share• Text ad creation and testing focused on CTR and effective page rank with a minimal CPC for the specified audience• SEM account buildout and keyword optimization focused on maximizing lead acquisition & branding goals

Jason Steele is an innovative entrepreneur and experienced leader, spearheading growth at HDSI, a company specializing in advanced invisible perimeter security systems. Drawing on his past successes in establishing companies and his keen understanding of the importance of cohesive team dynamics, Jason has helped position HDSI as a key player in a rapidly evolving security market.Although he does not have direct military experience, Jason has an acute understanding of the critical security challenges faced by both industrial and military clients. His focus on developing effective solutions to counter threats like Improvised Explosive Devices (IEDs) has proven invaluable to HDSI's clients.Under Jason's strategic leadership, HDSI's reliable and innovative products have been vetted and adopted by a range of industrial and military clients. His forward-thinking approach ensures the continuous enhancement of HDSI's product line and a dedicated commitment to addressing future security issues.Jason's entrepreneurial spirit and leadership acumen are at the heart of HDSI's aggressive research and development endeavors. His commitment to pushing boundaries and embracing innovation places HDSI at the forefront of security technology.A visionary leader in security solutions, Jason Steele is devoted to ensuring the safety and security of industry and military clients, navigating the complexities of an ever-changing security landscape.

Jason Steele is the accomplished Founder and CEO of Austin Apartment Agency, a real estate firm specializing in multi-family leasing within the dynamic city of Austin, Texas. With a strong entrepreneurial spirit and a deep understanding of the real estate market, Jason has successfully carved a niche for his company in a highly competitive industry.Combining his broad industry experience with a strategic business vision, Jason has led Austin Apartment Agency to become a trusted authority in the Austin multi-family leasing sector. His hands-on leadership and commitment to client service have solidified the firm's reputation for facilitating seamless real estate transactions and providing tailored housing solutions.In navigating the complexities of Austin's real estate market, Jason's key strength lies in his local expertise and in-depth understanding of both the micro and macroeconomic factors impacting the multi-family leasing landscape. His nuanced approach enables Austin Apartment Agency to deliver value to its clients, providing them with the information and insights necessary to make informed decisions.As a visionary leader, Jason Steele maintains a steadfast commitment to elevating Austin Apartment Agency, driving continuous growth while also ensuring that his team delivers the highest level of service to their clients. His proven track record in the real estate market, combined with his innovative leadership, positions him as a respected figure in Austin's real estate community.

Assistant Program Director and afternoon show host for a top-40, classic rock, talk radio conglomerate.• Curated radio programming based on demographic listener data and listener ratings.• Wrote and produced radio commercials for over 100 businesses and trafficked into programming schedule.•Served as spokesperson and representative for station at assigned station events and other community forums.• Hosted afternoon classic rock radio show 5 days per week and reached over 65,000 listeners, winning outstanding ratings and loyal sponsor base.