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Jason believes building socially conscious organizations is our path to global sustainability. That the relationships we cultivate and experiences we create for people can change how we collectively view and engage with the world. Instilling people with a greater sense of purpose can positively transform how they relate to their colleagues, customers, vendors, and friends, family, and neighbors. It leads to greater care for their work, their company, their community, for humanity, and for themselves. Serving with purpose can elevate an entire society, empowering us to reach our greatest potential. When companies learn how to activate their organization with purpose, they too can reach their highest potential.With over twenty years as a global business strategist, designer, and consultant, Jason has achieved a successful career building companies and providing innovative solutions to meet businesses' evolving needs and demands. Jason brings his experience, expertise, and passion to every consulting assignment, keynote, and workshop he delivers. He has been a frequent speaker and contributing writer for leading trade organizations and publications, and served on the advisory board for various companies.In 1998 Jason co-founded AdAge Top 25, digital marketing agency, Mass Transit Interactive, which was acquired in 2005 by Horizon Media. In 2006, Jason launched his brand strategy and behavioral design firm, Burnham Marketing, providing marketing strategy, organizational development, leadership training, and stakeholder engagement services. In 2010, Jason entered into a joint venture with social science research company, MindTime, to introduce new psychometrics into the fields of research, experience design, persona development, and change management.Since 2012, Jason has donated his time as a social innovation and change management advisor to the United Nations. In 2015, Burnham Marketing merged with customer experience design and transformation firm, Strativity Group. Prior to launching his culture design practice in 2019, Jason served as Strativity’s Principal of Experience Innovation, where he built the Communications & Design division and led global organizational transformation and customer experience programs for a prestigious portfolio of brands. Jason now serves as a Consulting Partner to TCS Interactive, while furthering the awareness and education of the practice of culture design and transformation.
Culture Design
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- culturedesign.com
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Founder, Culture DesignerCulture DesignCornwall, Ny, Us -
Consulting Partner | Strategic Design, Innovation & TransformationTcs Interactive Feb 2023 - PresentMumbai, Maharashtra, In -
Culture DesignerCulture Design Apr 2019 - Feb 2023Cornwall, Ny, UsCulture design is a multi-disciplinary design approach, leveraging evolutionary science, cultural psychology, and systemic design to create thriving organizations and communities that are sustainable and resilient. The practice of culture design helps assess, design, and develop cultural systems to meet the evolving needs and expectations of society and maximize the full potential of organizations and communities. We are a decentralized, global network of purpose-driven consultants, educators, designers, researchers, and volunteers consisting of strategists, designers, anthropologists, social scientists, leadership advisors, executive facilitators, and transformation architects. -
Principal, Experience Innovation, Communications & DesignStrativity Group Mar 2015 - Apr 2019Hackensack, Nj, UsStrativity Group, LLC is a subsidiary of Lieberman Research Worldwide, Inc., with over six hundred employees across the global organization. Strativity is a global customer & employee experience design and cultural transformation management consulting firm. Strativity is comprised expert analysts, insightful strategists, design thinkers, and action-oriented consultants, all committed to creating new value through purposeful relationships and experiences that achieve brand experience goals and desired outcomes. Key Accounts: Autodesk, Delta Airlines, BMW, Mazda, Mercedes-Benz, Cadillac, Teva Pharmaceuticals, MasterCard, CA Technologies, Cognizant, The Music Center, Teleflex, Citizens Bank, Kennedy Center, TCU Financial, Fresenius Kidney Care, Protiviti, The Metropolitan Museum of Art, Strayer University, Great Wolf Lodge, American Marketing Association, CUNA Mutual, Schusterman Family Foundation, Dorel Juvenile- Developed the Innovation, Communications, and Design practice for the firm- Innovated new products in the fields of Psychometrics, Memetics, and Culture Design- Strategic lead for customer experience design and business transformation programs - Provides thought leadership across business development and consulting functions- SME in Culture Design, Communications, Innovation, and Psychometrics - Designs and facilitates culture design, innovation, and sustainability workshops- Team increased Mazda’s Forrester Customer Experience ranking from #12 to #3 within two years- Helped bring Mercedes-Benz from #7 to #1 in JD Power’s Customer Sales & Service rankings- Contributions led to the acquisition of Strativity Group by Lieberman Research Worldwide in 2017Accolades: Best Places to Work 2016, Consulting Magazine’s Fastest Growing Firms 2015-2017, Consulting Magazine’s 7 Small Jewels 2017, Inc. 5000 Honor Roll – Five Time Honoree 2017 -
Founder, Brand Activation, Culture & Service DesignBurnham Marketing Mar 2006 - Feb 2015Burnham Marketing was a brand strategy and behavioral design management consulting firm who helped to empower purpose-driven brands to become change agents for social good and sustainability. The company was a decentralized organization, consisting of a global network of communication strategists, marketing engineers, social scientists, and leadership advisers who collaborated to improve how businesses operated and innovated.Key Accounts: Understood.org, Goodwill, Verisign, Invisalign, Dole, MindTime, iMedia, AdTech, Bugaboo, Lightspeed Trading, NextMark, Tiny Love, Accor Hotels, Sports Authority, Jackson Hewitt, Franklin Templeton, Kyocera, New York University, Webster Bank, Theorem, Clinique, Remote Films, CineSport, Music2Go, Smith & Nephew, Vein Clinics of America, Razor & Tie Direct, Combe Incorporated, Upstream Group, TargetCast, AllScope Media, Seiter & Miller Advertising, Wieden & Kennedy, HUGE, DCode- Founded company and developed all capabilities and delivered all services on behalf of the firm- Acquired by experience design and cultural transformation firm, Strativity Group, in 2015- Led team of social scientists and consultants to develop new transformation methodologies- Developed Cost-per-Media Plan Development model for the digital media and marketing industry- Joint venture with MindTime to pioneer new methodologies in the psychometrics - Member and trainer for the International Neuroscience Management Education group- Developed the Professional Development Committee for the 212 NY Interactive Ad Club- Served as a corporate trainer for Upstream Habitat, Laredo Group, and 212 NY Interactive Ad Club- Volunteer as a social innovation strategist and change management adviser to the United NationsAccolades: iMedia Advisory Board, Google Doubleclick Advisory Board, Association for Downloadable Media Board of Directors, 212 NY Interactive Ad Club Board of Directors
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Business DevelopmentMindtime Technologies, Inc. Jun 2011 - Aug 2012Groningen, Groningen, NlMindTime Technologies, Inc. was a joint venture between Burnham Marketing, LLC and MindTime, Inc. serving as a cognitive insights and neurographic segmentation technology provider that commercializes the MindTime theory and framework of human thinking through practical applications of use. The products developed could be applied anywhere there is a need to have a better understanding of people, with a specialized focus in persona development and qualitative and quantitative research. -
Media DirectorHorizon Interactive Apr 2005 - Feb 2006UsHorizon Interactive formed through the acquisition of Mass Transit Interactive, Inc., as the digital division of Horizon Media, Inc. Key Accounts: Geico, Ikea, WWE, A&E, History Channel, Biography Channel, Game Show Network, UPN, Food Network, Fine Living Network, TV Guide- Acquisition of Mass Transit Interactive led to the creation of Horizon Interactive- Managed the integration of Mass Transit Interactive into Horizon Media- Continued to provide all services formerly provided at Mass Transit Interactive -
Co-Founder, President & Media DirectorMass Transit Interactive Aug 1998 - Apr 2005Mass Transit Interactive, Inc. was an AdAge Top 20 digital marketing agency, providing strategy, media planning & buying, affiliate marketing, search marketing, and customer relationship marketing services. Key Accounts: Diageo, Citibank, Priceline.com, BMW Motorcycles, New York Times, Financial Times, E!, Fuji Film, Totino’s, Independent Film Channel, Fodors Travel, DoubleTree Hotels, Alta Vista, Doubleclick, Atkins Nutritionals, Live Person, DoubleDay Books, BMG Music, Office.com, Pets.com, Rewards For Justice, Arrow, Zegna, Prime Outlets, Scholastic- Expanded company to $40 MM in billings within the first two years in operation- Planned, managed, and activated over 2,000 digital and social marketing programs- Trained and managed a team of 60 employees between New York and Los Angeles- Developed business strategy, organizational structure, and operational processes for the agency- Contributing writer and speaker for leading industry trade organizations and publications- Pioneered media planning and buying practices for digital media and emerging technologies- Managed the largest digital advertising campaign at the time (on behalf of AltaVista)Accolades: Ad Age “Top 25 Digital Agencies” 2000, B2B Magazines’ “Best & Brightest Media Strategist” Award 2000, OMMA Magazine’s “Media Planning & Buying” Award 2001, Founding Committee Member & Chairman of the iMedia ASPY Awards, Development Committee for IAB/AAAAs Standard Terms & Conditions and US Measurement Guidelines
Jason Burnham Skills
Jason Burnham Education Details
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Massachusetts Institute Of Technology - New England Complex Systems InstituteComplex Adaptive Systems -
New Horizons Computer LearningInternet Marketing
Frequently Asked Questions about Jason Burnham
What company does Jason Burnham work for?
Jason Burnham works for Culture Design
What is Jason Burnham's role at the current company?
Jason Burnham's current role is Founder, Culture Designer.
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What schools did Jason Burnham attend?
Jason Burnham attended Massachusetts Institute Of Technology - New England Complex Systems Institute, New Horizons Computer Learning.
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Jason Burnham has interest in Digital Media, Traveling, Snorkeling, Online Video Advertising, Photography, Advertising, Consumer Internet, Social Media Marketing, Philanthropy, Social Media Advertising.
What skills is Jason Burnham known for?
Jason Burnham has skills like Media Planning, Media Buying, Media Negotiation, Online Marketing, Internet Strategy, Behavioral Modeling, Marketing Communications, Channel Marketing, Online Advertising, Advertising Operations, Digital Marketing, Mobile Marketing.
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