As the Marketing Director for Stormshield Roofing, I lead and execute strategies to strengthen our brand and drive growth across the Detroit area. My responsibilities include optimizing SEO for better visibility, designing graphics that align with our brand, capturing impactful photos to enhance our digital presence, and managing the company’s website development. I handle Google Ads campaigns to increase lead generation and use social media marketing to engage our audience and communicate our value. Through a mix of creative and data-driven tactics, I help position Stormshield Roofing as a trusted leader in the industry.

Responsibilities include creating online marketing strategies and developing digital advertising campaigns for all AP Lazer products and services. Selecting appropriate keywords as advised by Google and internal web traffic data. Determining appropriate bids for ads to appear on Google's Search, Search Partner, and Display networks. Optimizing and improving the performance of online campaigns based on data and reports analysis. Navigate campaigns to produce metrics that push ROI and reduce marketing costs. Assist with design, layout and functions of all landing pages.Monitor effectiveness of SEO strategies in terms of traffic. Prepare and convey strategies, results and goals to internal management and developers. Monthly tracking reports for traffic and keyword performance.

Implement all design and artwork for signage division. From a starting point, ideation of digital art and frames and how it interacts with the environment and outside structures. Process includes making artwork to scale with dimensioned measurements. Format and image all photography provided by sales team. Digitally illustrate logos and custom artwork for clients when vector art is needed. One on one interaction with clients for clear art direction and changes. File management of all cataloged artwork and imagery. Create and send files for output on laser engraver. Use of Variable Data (data merging) for mass, multipage print media. Design of all internal forms and infographics for signage division.

Imaging Coordinator - Photo retouching on all commercial photography accounts using Photoshop techniques such as compositing, masking, and RGB curve adjustments. Photo-illustration on KitchenAid and Rubbermaid packaging photography to ensure the highest possible visual quality. Created all packaging artwork for KitchenAid stand mixer and food processor for US and Europe. Assisted with video production on certain projects.Graphic Designer- Worked with other designers and art directors to create print ads, packaging design, web banners, and user guides for client products. Also, designed in-store signage that were reflective of client's current visual trends. Was a contributing designer on the team that created the Executive Series brand for Rubbermaid that won a 2013 MarCom Gold Award. Implemented KitchenAid's new social media initiative (KitchenAid cookware) for new product launch.Illustrator- Conducted photo shoots for product references. Illustrated vector line art of products for client user manuals and instruction guides.Photography Assistant- Assisted photography teams while on location shoots with various responsibilities. Tasked with equipment packing and maintenance. Identifying proper placements for lighting, black cards and scrims. Enjoyed a dual role as onsite imaging consultant. Offered insight on what can be digitally taken out of a shot, what can be composited in, and to what extent lighting can be adjusted.

Lead Graphic Designer- Created custom designs and graphics for all sports related products. Converted rastered images and graphics into vector art for laser cutting into products. Conceptualized with clients on new designs.