Partnering with the global and regional marketing team to identify & prioritize potential opportunities for paid media investments for PC and Console games.Support regional and local marketing teams in building paid media capabilities and training.Management of 505’s global media agencies - creation of global media agency briefs, oversee regional and local media planning, review media mix recommendations, & evaluate campaign performanceOversee and manage day-to-day execution of paid media campaigns:// Budgeting// Delivery of creative specs to internal teams and tracking creative hand-off to agencies// Provision of recommendations and best practices on creatives// Analysis of paid media results and reportingDevelopment of global best practices, standards and policies related to paid media and govern compliance to drive global efficiencies and minimize risk.

Managing paid media marketing activity across all games within the business both on desktop and mobile app environments, optimising continually to improve CPA, ROI and engagement levels.Achievements:• Successful soft and full commercial launch planning and execution of Old School RuneScape on Mobile• Media planning and execution for the launch of RuneScape on the Steam platformAccomplishments:• Planning and optimisation of paid media mix campaigns across social platforms, DSPs, YouTube, and other channels as appropriate for set objectives• Negotiating, setting up and managing direct media deals with 3rd party providers• Allocation and management of 6 figurre monthly budgets and liaising with multiple ad partners• Implementing new technologies, reporting systems and researching new channels of potential user acquisitionKey responsibilities:• Developing and managing relationships with advertising networks and partners.• Responsible for leading paid digital marketing activity across multiple products.• Team management and inter-departmental liaison.• Strategic planning and campaign implementation including user acquisition, winback and retention targeting activity. This includes interest and persona targeting, custom and lookalike audience targeting, and re-targeting tactics based on a visitor’s site behaviour and/or their in-product behaviour.• Building & maintaining relationships with 3rd party suppliers, monitoring their product development roadmap and gaining access to relevant Beta technologies.Competencies:Campaign Management • Google (Search, Display and YouTube)• Social Media Advertising• Programmatic ad buying• Organic Search / SEO• App Store & Mobile Marketing ad partner managementMarketing Platforms• Google Adwords• DV360 and CM360• Facebook, Tiktok, Snapchat, Twitter• Unity Ads and other mobile partnersAnalytics & Data Platforms• Google Analytics 360• Google Tag Manager

Defining and executing the performance marketing and paid media strategy for the Jagex portfolio of1st and 3rd party games.Partnering with product leadership to ensure regular communication of CAC and LTV by game andidentify key growth opportunities and opportunities for improvements.Leading the strategic planning of user acquisition and paid media campaigns to support companybusiness goals & objectives.Install a culture of data driven decision making for all performance marketing KPI’s to maximiseeffectiveness and profitability.Partnering with the Analytics, Data Science & Engineering team (ADSE) to measurement & attributionsystems for both performance & brand marketing campaigns.Overseeing the creation of clear, regular, and accurate reporting of performance marketing and paidmedia to Executives and Senior Management teams.Manage the relationship with key advertising partners, agencies and 3rd party technology providers.Working alongside finance teams to ensure costs & derived revenue for performance marketingcampaigns are allocated correctly, and support on investment forecasts & opportunities.Lead & develop the performance marketing team by setting clear department goals and objectives, regular 1:1’s and mentorship, L&D plans and annual reviews.

Key responsibilities include Paid / Organic Search Marketing activity including Google Adwords, Gmail Ads, Bing and Yahoo! Instream Advertising as well as managing social media advertising across Facebook, Twitter and YouTube, providing insight into all audiences.Media mix planning, execution, optimisation and subsequent reporting against set KPI's.

Responsible for shaping and implementing the SEO strategy across the existing portfolio of games, as well as those under development. Planning and implementation of marketing campaigns via Facebook advertising, Twitter, Google Adwords (Search and Display networks).Key Duties IncludeAudit and identify on and off-page Search Engine Optimisation (SEO) opportunities, including technical on-site, off-site, keywords, competitors and link relationship development­Recommend, plan, implement and manage the SEO strategy worldwide, in particular the market leading MMO RuneScape and upcoming ground-breaking title Transformers Universe­Co-ordinate and lead a cross-functional team of key stakeholders from across the business (such as technical, PR, Community, Marketing) to implement the SEO strategy­Liaise and manage 3rd party agencies, partners and platforms where appropriate­Work in partnership with Business Intelligence to develop appropriate criteria for measuring effectiveness of activity and ROI analysis­Build and maintain reporting systems to demonstrate impact of all SEO-related activity­Act as business champion for SEO, ensuring all areas understand its relevance to them, and it is absorbed in to the DNA of our businessOther Duties includeWorking across the business on web analytics and providing insight to key stakeholders.Working to setup, manage and track paid search (PPC) activity.Assist with App Store Optimisation (ASO) for tablet / mobile products.Providing insight into all aspects of digital marketing

Netcel are a Premium EPiServer CMS partner and digital agency. My responsibilities are for the strategic development and management of the digital marketing services offered including, SEO, PPC & Social Media engagement and conversion optimisation.This includes:• Defining strategic solutions to meet client requirements• Refining solutions on an on-going basis, based on results and new technologies / opportunities to increase conversions• Planning and implementation of scalable solutions for all aspects of SEO including: o Keyword research o Content strategy and use of inbound marketing techniques o Optimisation of on-page SEO factors o Optimisation and submission of content feeds o Link acquisition and partner management o A/B and multi-variant testing of content pages• Planning and implementing scalable solutions for all aspects of paid search campaigns including: o Campaign setup and bid management o Ad creation and landing page optimisation o A/B and Multi-variant testing o Display and remarketing campaigns• Undertake technical audits of an existing website and provide solutions to address indexation, structural and content issues impacting the optimisation• Provide SEO input during various stages of the design and build process for new client websites (for example, provide input into the initial design, information architecture, wireframes, technologies utilised, and ensure required SEO functionality is built into the CMS for post launch optimisation, etc.)• Setup social media monitoring and assist clients with social media engagement strategy• Plan and implement social network advertising campaigns across Facebook and LinkedIn• Provide setup, reporting and consultancy around analytics including the use of Google Analytics, mouse tracking, and call tracking technologies• Train staff and run knowledge sharing sessions for different departments and for clients.

I lead the strategic direction of the SEO & paid search proposition; managing a team of executives, account managers and trainees; ensuring that all Search output meets the highest standards. I work with the other Heads of departments (Web Development and Mobile) to ensure that Search is fully integrated into all client business.I have top level responsibility as the main point of contact for existing clients for all aspects of Search and helping to grow client investment. I have built and maintain strong relationships with Search suppliers, digital partners and colleagues etc.I perform all aspects of day to day SEO and Paid search activity from account management to providing technical and strategic recommendations both on a local and global scale; optimising campaigns and creating reports.I have setup and managed both small and large-scale PPC campaigns across Google, Microsoft and Yahoo! This has included the creation of aesthetically pleasing and goal orientated landing pages to improve conversions and arranged for banners and videos to be used on partner sites across the Google Content Network.I have setup, managed and advised clients on social networking and media based projects including the creation and promotion of YouTube channels, Facebook pages and applications, Twitter interaction and viral marketing campaigns. While these can aid in SEO efforts the primary focus was on brand awareness and interaction with the clients target audience.Within Mobile, I have been involved from the creation of mobile internet compatible sites through to their promotion through mobile search marketing, Short Code promotion and 2D barcodes (QR Code and Data Matrix).

I developed the SEO proposition with the sales team in line with company objectives including social media optimisation. I assessed, optimised and managed all existing SEO accounts, liaising with all relevant internal departments. I worked to retain and develop the current accounts; building the account and its income and cross selling other services as appropriate. I managed to ensure that the highest level of service is consistently provided. I ran regular SEO status meetings with Account management and had overall responsibility for all SEO clients. I managed and liaised with clients to ensure necessary SEO changes were made. I worked to understand the Client’s business, their marketplace and their key objectives. I performed keyword research for a client site to determine the most appropriate terms to target. Undertook competitor analysis within the search engines. Regular submissions of the client site to major, industry and niche search engines and directories. Performed link building by finding appropriate sites and requesting them to link through to our clients. Ongoing monitoring of clients weblogs and search engine placement. Creation of statistics reports for use in monthly presentation to client. Ongoing maintenance and suggestions for improvement to client site. Helped in development and presentation of documents to Clients. Advising Clients on best possible means to achieve objectives on an ongoing basis.

Writing bespoke proposals for prospective clients, and being the central point of contact for SEO in the company. Promoting client sites within the search engines using ethical techniques e.g. modifying body content, title tags, link-building campaigns, paid inclusion schemes etc. Working with the Web designers and developers to build sites that are both aesthetically pleasing and search engine friendly.

In charge of a personal set of clients. Communicating with clients to create search engine friendly micro sites that will rank highly for specific keywords in various search engines. Clients included: Sun Microsystems, Playstation, Rightmove, DLJ Direct, Freemans catalogue, Inscape, Richemont.