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Forbes Entrepreneurial CMO, former Pepsi, Foot Locker, Red Bull, NBC Sports, & Start-Up executive with 20+ years of experience in omnichannel marketing, integrated partnership building, sales growth strategy, and brand identity awareness in the sports, media, entertainment, and tech sectors. Passionate about culture & community building.Most recently nominated by Forbes Magazine as a Top 50 entrepreneurial CMO & one of Business Insider's most Innovative CMO's, as the CMO of NTWRK. Recognized for demonstrating a natural aptitude for leading go-to market strategy, as well as for identifying and cultivating cultural insights that empower consumer engagement. Professional focal points include cross-functional collaboration, multi-channel marketing, mobile/social media marketing, consumer needs assessment, vendor marketing oversight, brand management, ROI maximization, live event coordination, market research, content creation and PR. Delivering superior administration on the latter areas of expertise requires utilization of effective interpersonal and communication skills, negotiation skills, as well as business acumen, and project management to support efficiency and maximum returns.
Jbrc Co
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PartnerJbrc Co Mar 2024 - PresentJBRC Co is a strategic consultancy and idea studio that partners with legacy brands and early-stage venture-backed start-ups to provide strategic brand and GTM planning across sports, culture, entertainment partnership strategy, and platform development.Through the JBRC Studio, we provide strategic direction and connectivity to resources for multidisciplinary artists, from AI developers to mixed-media fine artists. -
TravelCareer Break Aug 2023 - Jan 2024My biggest passion is travel, exploring, and experiencing the culture of the world, with an emphasis on Africa. I had the privilege of exploring the world without a formal itinerary, which led me to Colombia, Mexico, France, South Africa, Doha, the UK, Kenya, Ghana, South Africa, Japan, and Indonesia.
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CmoJkbx (Jukebox) Oct 2022 - Sep 2023Culver City, California, Us• Spearheaded brand identity creation in conjunction with a world-class creative studio, including but not limited to company naming convention, logo, brand positioning, voice and tone, tagline, and brand guidelines. • Collaborated with C-suite executives to define and align the company's mission, purpose, and strategic business objectives, fostering a cohesive organizational vision.• Partnered with the music team to pitch and secure high-profile artists' approval by articulating new business propositions and marketing campaigns to drive artist visibility. • Strategically sourced media partnerships with prestigious entities such as NPR, Billboard, Google, and Spotify to support the platform launch and maximize exposure. -
CmoNtwrk Jun 2021 - Sep 2022Los Angeles, California, Us• Established NTWRK's first marketing team across Brand, Social, Culture and influence, festivals, and paid media while mapping out the cross-functional marketing strategy and all consumer-facing comms.• Led marketing and programming for 12 digital festivals across sports, art, collectibles, food, and home goods, featuring over 300 global creators, including J. Balvin & and Takashi Murakami.• Provided marketing guidance with brand partnerships team for clients from American Express, Lexus, Panera Bread, PepsiCo, and BET.• Launched music artist partnerships with Def Jam, Interscope, and Warner Records, featuring artists Future, Gunna, & Doja Cat, promoting NTWRK within their music videos & and content.• Lead all PR strategies, including brand, product, brand partnerships, and corporate communications. -
Vice President Of MarketingFoot Locker, Inc. Dec 2020 - Jun 2021New York City, New York, Us• Responsible for providing executive leadership and managing the Company’s marketing organization for Foot Locker, Lady Foot Locker, and Kids Foot Locker.• Develop a clear brand strategy for Foot Locker to lead the banner Marketing team in developing integrated programs that build brand equity and drive traffic to our brick-and-mortar stores and e-commerce sites, resulting in a positive and integrated consumer experience that ultimately drives sales.• Responsible for the creative vision and execution of the brand and its concepts, market and industry insights, and a key organizational cultural leader. -
Vice President Of Marketing (Champs Sports & Eastbay)Foot Locker, Inc. Jul 2019 - Dec 2020New York City, New York, Us• Retained by Sr. Leadership to turn the trajectory of the 40-year-old Eastbay business by combining the infrastructure and momentum of Champs Sports.• Re-structured the team to reflect the revised strategy, business, and consumer. Eastbay marketing is now the most diverse department in the Foot Inc. portfolio.• Revised brand strategy to pivot from print catalog led to a digital-first brand across all Omni-channel touch points while fully leveraging the Foot Inc portfolio. -
Vice President Of Marketing (Champs Sports)Foot Locker, Inc. Feb 2018 - Dec 2020New York City, New York, Us• Led team of 10+ on delivery of aggressive $1B+ annual sales goal for 2018 across 550+ retail stores in the US, Canada, and Puerto Rico.• Drove 30% growth in women’s business by aligning women’s strategy with men’s: dedicating social channels for engagement, delivering content specifically for her, and offering events to build on-the-ground engagement.• Managed a $20M+ omni-channel marketing budget across all applicable channels, media partners, agencies, and vendors. -
Sr. Manager Sports MarketingPepsico Mar 2015 - Feb 2018Purchase, New York, Us• Strategically launched and directed the NBA & PepsiCo partnership, aiming to enhance relevance with multicultural consumers through digital, media, commercial, and PR channels. • Executive Producer of the full-length feature film Uncle Drew, which grossed $46M box office. Negotiated with Lionsgate, shaped narrative and script, secured talent, and engaged partners, including Nike and Wheaties. • Defined asset strategy nationally and regionally for a brand portfolio comprised of Mountain Dew, Pepsi, Mist Twist, Aquafina, and Frito. Collaborated with strategic partners NBA and their properties, including NBA, WNBA, USAB, Summer League, and D-League. • Principally guided relationship management with 17 athletes and 10 teams, identifying optimal opportunities to partner, leading negotiations, formalizing compensation agreements, and overseeing execution. • Launched nationwide 3-on-3 grassroots tournament in conjunction with NBA to optimize local relevance in specifically targeted regions. The tour drove brand awareness increases for brands across all regions. -
Director Of Marketing Partnerships - Red Bull Signature SeriesThe Nbc Sports Group - Allisports 2012 - 2015• Drove $2M in revenue from clients sponsoring Red Bull Signature Series assets, collaborating with NBC to innovate multi-platform opportunities for sponsoring agencies and brands. • Provided direction to cross-functional teams spanning production, marketing, digital, legal, events, and PR, to facilitate seamless execution and delivery of contractual obligations. Notable partnerships included: GoPro, Nike, Dodge, Casio, KTM, and multiple tourism boards.• Continual monitoring of relevant technologies and media platforms related to RBSS, which can enhance consumer experience while providing additional sponsorship opportunities for potential clients.
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Senior Manager - Integrated Sales & MarketingFuel Tv - Fox Sports Media Group Sep 2006 - Jun 2012Alfragide, Lisboa, Pt• Created, executed, and managed all integrated added-value initiatives for clients sponsoring specific programs, on-air elements, and events on FUEL TV.• Facilitate interdepartmental communication with 10-20 people per project, including Programming, Traffic, Ad Sales, On-Air Creative Services, Production, and marketing to ensure timely execution of more than 50 annual advertiser commitments.• Interact with multiple network account executives on a national level to create and facilitate integrated sponsorship opportunities for more than 50 clients and agencies such as Nike, Pepsi, Jeep, Deustch, W+K, & Zenith Optimedia. -
Coordinator - Integrated & Emerging MediaFox Cable Networks Aug 2004 - Sep 2006• Supported national ad-sales offices to create and execute sponsor packages for brands across FCN networks: Speed TV, FX, Fox Soccer, FSN, Fox College Sports, FUEL TV, National Geographic Channel and Fox Movie Channel.• Lisased with multi-regional offices to ensure correct trafficking and airing of client’s custom on air-elements. • Interface with network programming, scheduling, and marketing departments to draft monthly ad sales newsletters for internal sales staff and brand partners. -
ConsultantParamount Pictures - Advertising & Promotion Sep 2003 - Aug 2004Los Angeles, Ca, Us• Responsible for the creation of episodic promos, contests, website, and clip reels for the launch of CBS affiliate show Dance 360. • Supported executives on advertising & promotion for all Paramount TV shows including, Dr. Phil, Entertainment Tonight, and The Insider. • Organized and updated an archive of over 50,000 photos and scripts for Paramount Pictures library. • Tracked weekly Nielsen metered market ratings report for five syndicated Paramount Pictures television programs. -
Project ManagerWarren G (Recording Artist) Nov 2002 - Jul 2003• Interfaced directly with artists and record company; organized daily schedules, calendar, priorities, and travel. • Filmed performances, studio sessions, and public appearances with DV cam for the “Warren G” DVD project. • Facilitated booking of recording sessions, studios, artists, musicians, and equipment and obtaining necessary clearances from artists. • Oversaw 500k recording budget throughout album production.
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Director Of OperationsDawn To Dusk Agency Inc Jan 2000 - Nov 2002• Accountable for day-to-day operations working with clients such as Halle Berry, Quincy Jones, Ludacris, Usher, & Chris Tucker. • Facilitated the creation and development of the Dawn2Dusk.com website. • Interfaced with magazines such as Essence and Movieline for feature articles, in addition to acquiring new work for employees. • Coordinated photo shoots for internal hair, make-up, wardrobe stylists and clients. • Responsible for invoicing 750k annually to record, movie, and production company clients for payment.
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Samples CoordinatorMattel, Inc. May 1999 - Aug 2000El Segundo, California, Us• Organized $350k of premium samples for multiple annual toy fairs to showcase new product lines to clients such as Walmart, Target, and K-mart.• Direct liaison between chemical lab, sculpting design, costing, soft goods, and engineering departments. • Point of contact for more than 50 domestic and international vendors. • Worked in conjunction with planning and control to ensure timely delivery of samples to all affiliates. -
National Urban Promotions, AssistantSony Music Entertainment Apr 1997 - May 1998New York, Ny, Us• Assisted with implementing the marketing and promotional plans for Destiny’s Child, Nas, Maxwell, Men in Black Soundtrack,Mariah Carey, & The Fugees. • Designed & produced promotional products e.g. posters, postcards, T-Shirts, and commercial spots for all Columbia releases. • Arranged listening parties, national tours, screenings for movies, and press junkets to promote artists releases. • Maintain communication between retail stores & ten regional promotional teams to ensure correct execution of marketing strategies -
InternDef Jam Recordings Jan 1996 - Apr 1997New York, New York, Us
Jason Brown Skills
Jason Brown Education Details
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California State University-Long Beach - College Of BusinessBusiness - Marketing -
Clark Atlanta UniversityBusiness - Marketing
Frequently Asked Questions about Jason Brown
What company does Jason Brown work for?
Jason Brown works for Jbrc Co
What is Jason Brown's role at the current company?
Jason Brown's current role is Marketing Leader // Champion of Culture // Advisor // Forbes Entrepreneurial CMO // Former Pepsi, Foot Locker, NBC Sports, Red Bull #Sports #Entertainment #Tech #Art & Culture #Social Impact #Diversity.
What is Jason Brown's email address?
Jason Brown's email address is jb****@****nic.com
What is Jason Brown's direct phone number?
Jason Brown's direct phone number is +131062*****
What schools did Jason Brown attend?
Jason Brown attended California State University-Long Beach - College Of Business, Clark Atlanta University.
What skills is Jason Brown known for?
Jason Brown has skills like Leadership, Customer Experience, Product Marketing, Social Media, Strategic Partnerships, Brand Marketing, Sports, Product Creation, Brand Development, Relationship Marketing, Sales, Digital Media.
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