Jason Brown Email & Phone Number

JBRC Co is a strategic consultancy and idea studio that partners with legacy brands and early-stage venture-backed start-ups to provide strategic brand and GTM planning across sports, culture, entertainment partnership strategy, and platform development.Through the JBRC Studio, we provide strategic direction and connectivity to resources for.

My biggest passion is travel, exploring, and experiencing the culture of the world, with an emphasis on Africa. I had the privilege of exploring the world without a formal itinerary, which led me to Colombia, Mexico, France, South Africa, Doha, the UK, Kenya, Ghana, South Africa, Japan, and Indonesia.

Culver City, California, US

• Spearheaded brand identity creation in conjunction with a world-class creative studio, including but not limited to company naming convention, logo, brand positioning, voice and tone, tagline, and brand guidelines.
• Collaborated with C-suite executives to define and align the company's mission, purpose, and strategic business objectives, fostering a cohesive organizational vision.
• Partnered with the music team to pitch and secure high-profile artists' approval by articulating new business propositions and marketing campaigns to drive artist visibility.
• Strategically sourced media partnerships with prestigious entities such as NPR, Billboard, Google, and Spotify to support the platform launch and maximize exposure.

Los Angeles, California, US

• Established NTWRK's first marketing team across Brand, Social, Culture and influence, festivals, and paid media while mapping out the cross-functional marketing strategy and all consumer-facing comms.
• Led marketing and programming for 12 digital festivals across sports, art, collectibles, food, and home goods, featuring over 300 global creators, including J. Balvin & and Takashi Murakami.
• Provided marketing guidance with brand partnerships team for clients from American Express, Lexus, Panera Bread, PepsiCo, and BET.
• Launched music artist partnerships with Def Jam, Interscope, and Warner Records, featuring artists Future, Gunna, & Doja Cat, promoting NTWRK within their music videos & and content.
• Lead all PR strategies, including brand, product, brand partnerships, and corporate communications.

New York City, New York, US

• Responsible for providing executive leadership and managing the Company’s marketing organization for Foot Locker, Lady Foot Locker, and Kids Foot Locker.
• Develop a clear brand strategy for Foot Locker to lead the banner Marketing team in developing integrated programs that build brand equity and drive traffic to our brick-and-mortar stores and e-commerce sites.
• Responsible for the creative vision and execution of the brand and its concepts, market and industry insights, and a key organizational cultural leader.

New York City, New York, US

• Retained by Sr. Leadership to turn the trajectory of the 40-year-old Eastbay business by combining the infrastructure and momentum of Champs Sports.
• Re-structured the team to reflect the revised strategy, business, and consumer. Eastbay marketing is now the most diverse department in the Foot Inc. portfolio.
• Revised brand strategy to pivot from print catalog led to a digital-first brand across all Omni-channel touch points while fully leveraging the Foot Inc portfolio.

New York City, New York, US

• Led team of 10+ on delivery of aggressive $1B+ annual sales goal for 2018 across 550+ retail stores in the US, Canada, and Puerto Rico.
• Drove 30% growth in women’s business by aligning women’s strategy with men’s: dedicating social channels for engagement, delivering content specifically for her, and offering events to build on-the-ground engagement.
• Managed a $20M+ omni-channel marketing budget across all applicable channels, media partners, agencies, and vendors.

Purchase, New York, US

• Strategically launched and directed the NBA & PepsiCo partnership, aiming to enhance relevance with multicultural consumers through digital, media, commercial, and PR channels.
• Executive Producer of the full-length feature film Uncle Drew, which grossed $46M box office. Negotiated with Lionsgate, shaped narrative and script, secured talent, and engaged partners, including Nike and Wheaties.
• Defined asset strategy nationally and regionally for a brand portfolio comprised of Mountain Dew, Pepsi, Mist Twist, Aquafina, and Frito. Collaborated with strategic partners NBA and their properties, including NBA.
• Principally guided relationship management with 17 athletes and 10 teams, identifying optimal opportunities to partner, leading negotiations, formalizing compensation agreements, and overseeing execution.
• Launched nationwide 3-on-3 grassroots tournament in conjunction with NBA to optimize local relevance in specifically targeted regions. The tour drove brand awareness increases for brands across all regions.

• Drove $2M in revenue from clients sponsoring Red Bull Signature Series assets, collaborating with NBC to innovate multi-platform opportunities for sponsoring agencies and brands.
• Provided direction to cross-functional teams spanning production, marketing, digital, legal, events, and PR, to facilitate seamless execution and delivery of contractual obligations. Notable partnerships included.
• Continual monitoring of relevant technologies and media platforms related to RBSS, which can enhance consumer experience while providing additional sponsorship opportunities for potential clients.

Alfragide, Lisboa, PT

• Created, executed, and managed all integrated added-value initiatives for clients sponsoring specific programs, on-air elements, and events on FUEL TV.
• Facilitate interdepartmental communication with 10-20 people per project, including Programming, Traffic, Ad Sales, On-Air Creative Services, Production, and marketing to ensure timely execution of more than 50 annual.
• Interact with multiple network account executives on a national level to create and facilitate integrated sponsorship opportunities for more than 50 clients and agencies such as Nike, Pepsi, Jeep, Deustch, W+K, &.

• Supported national ad-sales offices to create and execute sponsor packages for brands across FCN networks: Speed TV, FX, Fox Soccer, FSN, Fox College Sports, FUEL TV, National Geographic Channel and Fox Movie Channel.
• Lisased with multi-regional offices to ensure correct trafficking and airing of client’s custom on air-elements.
• Interface with network programming, scheduling, and marketing departments to draft monthly ad sales newsletters for internal sales staff and brand partners.

Los Angeles, CA, US

• Responsible for the creation of episodic promos, contests, website, and clip reels for the launch of CBS affiliate show Dance 360.
• Supported executives on advertising & promotion for all Paramount TV shows including, Dr. Phil, Entertainment Tonight, and The Insider.
• Organized and updated an archive of over 50,000 photos and scripts for Paramount Pictures library.
• Tracked weekly Nielsen metered market ratings report for five syndicated Paramount Pictures television programs.

• Interfaced directly with artists and record company; organized daily schedules, calendar, priorities, and travel.
• Filmed performances, studio sessions, and public appearances with DV cam for the “Warren G” DVD project.
• Facilitated booking of recording sessions, studios, artists, musicians, and equipment and obtaining necessary clearances from artists.
• Oversaw 500k recording budget throughout album production.

• Accountable for day-to-day operations working with clients such as Halle Berry, Quincy Jones, Ludacris, Usher, & Chris Tucker.
• Facilitated the creation and development of the Dawn2Dusk.com website.
• Interfaced with magazines such as Essence and Movieline for feature articles, in addition to acquiring new work for employees.
• Coordinated photo shoots for internal hair, make-up, wardrobe stylists and clients.
• Responsible for invoicing 750k annually to record, movie, and production company clients for payment.

El Segundo, California, US

• Organized $350k of premium samples for multiple annual toy fairs to showcase new product lines to clients such as Walmart, Target, and K-mart.
• Direct liaison between chemical lab, sculpting design, costing, soft goods, and engineering departments.
• Point of contact for more than 50 domestic and international vendors.
• Worked in conjunction with planning and control to ensure timely delivery of samples to all affiliates.

New York, NY, US

• Assisted with implementing the marketing and promotional plans for Destiny’s Child, Nas, Maxwell, Men in Black Soundtrack,Mariah Carey, & The Fugees.
• Designed & produced promotional products e.g. posters, postcards, T-Shirts, and commercial spots for all Columbia releases.
• Arranged listening parties, national tours, screenings for movies, and press junkets to promote artists releases.
• Maintain communication between retail stores & ten regional promotional teams to ensure correct execution of marketing strategies

New York, New York, US

Business - Marketing

Business - Marketing