In my role as a Chief Information and Digital Officer (CIDO), I am responsible for managing First Command's information technology (IT) and digital strategies. I work to ensure that our technology systems and digital initiatives align with our business goals and objectives.My primary duty is to develop and implement strategies that improve the use of technology and digital assets within the organization. I oversee the development, implementation, and maintenance of our technology infrastructure, systems, and applications. This includes managing hardware and software resources, data storage and security, network infrastructure, and other IT services.I also play a critical role in the company's digital strategy. I identify and implement digital technologies and platforms that can help our organization drive growth, increase efficiency, and improve customer experiences. I oversee the development of digital products and services, digital marketing initiatives, and digital customer engagement strategies.

Leading the digital vision for the entire portfolio of applications and platforms for First Command. We are building the next-generation financial services client engagement from marketing through retirement.* Lead the re-platform of the customer portal from Oracle Weblogic to Salesforce Experience Cloud.* Developed the strategy for marketing automation technologies and lead conversion optimization* Own the vision and delivery for the marketing technology stack, including SEO, SEM, Social media, website, analytics, and marketing automation* Led a cross-business team of executives through a customer-centric prioritization workshop to align on a digital delivery roadmap

In addition to my responsibilities as the Managing Director of the Dallas office, as the VP of Operations for Horizontal Digital, my focus is on improving the efficiency and efficacy of delivery teams through process and tool optimization across the consultancy. Core to my initiatives included:• Defining RACI for project delivery to deliver consistent and repeatable projects • Defining lead-to-cash process, tools, and people to deliver from marketing through revenue recognition• Improving utilization of delivery staff through better, faster, and more accurate reporting of delivery team activities (utilization, billings, etc)• Improve bottom line through cost-reducing efforts focused on spending waste and redundancy • Monitor and advise on hiring needs through utilization trends and margin analysis.• Own and report on the financial status and forecasts for agency revenue and costs• Measure and advise on client investment opportunities through revenue and margin analysis• Support Talent Acquisition team with recruiting• Manage the PMO consisting of 25 progam and project managers

Started, built, staffed, and directed all activities related to opening a full sales and delivery office in Dallas, TX centered around marketing and technology consulting services.Full P&L responsibilities for the Dallas office, resulting in monthly profitability after the first fiscal year and investment payback after 16 months. Grew profit margins by 234% YoY from Y1 to Y2 and increased margin 54% from Y2 to Y3Initiated and directed all sales activities both as an individual contributor and as a sales manager. Activities include cold-calling, RFP responses, pitch meetings, pre-sales consulting, and contract negotiations. Grew YoY revenue by 258% from Y1 to Y2 and on target to grow revenue over 100% from Y2 to Y3Hired staff across all consulting disciplines, including creative & user experience, front-end development, .NET / Sitecore developers, Salesforce consultants, project management, and strategy. Grew staff to 14 FTEs and 2 part-time contractorsDeveloped strategic direction for all Dallas-based corporate marketing activities, including the creation of local user groups, speaking engagements in regional and national trade shows, and search engine marketingWorked as lead digital strategist for clients across verticals including higher education, energy, consumer product, commercial real estate, financial services, transportation, and healthcareProvided strategic marketing, campaign, analytic and technology integration strategies for our clients

My responsibilities as director of customer experience include helping customers set foundational strategies across the entire buyer’s journey using the full compliments of the marketing technology (MarTech) stack, with an emphasis in developing leading-class solutions utilizing Sitecore Experience Platform™.

As digital communications manager, my role is to help Celanese develop world-class marketing and communications programs that ultimately help translate business objects into actionable leads. There are four major segments that I am responsible for; developing external marketing programs centered on content marketing for lead acquisition and lead nurturing; developing advertising programs for targeted acquisition strategies; building websites, mobile applications and email marketing programs to support growth initiatives; and utilizing social media as both an internal employee engagement tool as well as a lead acquisition channel.I have changed the organization from an internally-centric viewpoint of the products to a user-centric view by adjusting tone of voice, design and content organization. Additionally, I have developed an internal "agency" of interactive art directors, developers and copywriters to help eliminate $2M in external agency spend. Finally, I have developed a global marketing automation function in Celanese utilizing Eloqua as our marketing automation platform, tied to SFDC and Sitecore for content distribution and MQL lead follow up.

As Technology Director, responsible for all development staff, resource allocation, and mentoring junior staff. In addition to a full development workload, also helped develop estimates and responses for new business. Presented technology capabilities in new business presentations.Responsible for all front end and middle tier development in .NET, Java and PHP environments for rich interactive products and projects. Developed web sites and application on multiple CMS platforms as well as custom development. Manage multiple client projects at any given time in multiple phases of the the production lifecycle. Programmed JavaScript in OOP methodologies, utilizing JQuery as a platform and creating custom objects for data management and object manipulation.Learned and developed Android applications in Java utilizing the Eclipse IDE.

User Interface Architect for Saveology.com and all subsequently owned properties. Responsibilities are for all front-end from design to front-end development and information architecture.

I was hired to be the user experience engineer and design architect. The position requires design, interface and web 2.0 skills. The application utilizes the latest in .NET 2.0 and AJAX for a truly desktop feel web application. After only 4 months I was promoted to Product Development Manager. In addition to my design responsibilities I am so responsible for all the product development. This includes preparing business rules, use case scenarios, timelines and deliverables, and scoping for the entire product. Additionally, I work with clients and senior level executives to develop future enhancements and client specific development efforts.At the end of my tenure at Scarab I was also personally responsible for an entire rebranding of the Scarab company, including redesigning and developing the logo, marketing print collateral and redesigning and rewriting the enitre consultscarab.com website.

I managed the Design Team for Match.com North America. I was responsible for the timelines and deliverables for both graphic (web) designers and design technologists (interface developers). Our responsibilities range from product enhancements and concepting, email marketing initiatives, banner advertising and partner channels.

I was the lead interface designer for Epsilon. I concentrated primarily on the HiltonHHonors.com site, designing and developing pages within the site as well as email marketing campaigns and banner advertisements.

Created marketing websites for small to medium sized business using standards based development and design methodologies.