Founding partner of boutique, innovative marketing agency serving B2B and B2C clientson a global scale● Agency has achieved consistent revenue growth since 2012● Recruit, coach and lead a dynamic creative team of graphic designers, web developers,programmers, digital marketers, UI/UX specialists, SEO/SEM specialists, projectmanagers, account managers and interns● Earned contracts from marquee clients such as Gucci, Valentino, Canon, Verizon,Shoprite, Ironshore Insurance, Philadelphia Mural Arts Program, Chester County CVB,and Philadelphia Academy of Music, Delaware Live News● Strategize deployment for annual digital marketing budgets ranging from $40,000 to$100,000+● Successfully partner and collaborate with external vendors and agencies to deliverdigital storytelling campaigns on-budget in constantly evolving digital climate● Core responsibilities:○ Strategize and present big ideas to increase clients brand visibility and ROI○ Monitor industry trends and develop creative ways for clients to integrate new features○ Manage user experience, and lead creative and technical teams in UI enhancement○ Conduct internal brainstorming and lead wire-framing, and user interface strategies○ Manage web server for clients hosted by HalfGenius, preform application updates, andmanage rollout of new features○ Mentor designers and interns○ Establish web standards and brand guidelines○ Integrate data sources from external sources: Zapier, Ahrefs, Serpstat, Google Analytics toGoogle Data Studio○ Troubleshoot technical issues and resolution turn around.○ Liaison between clients, designers + developers to ensure 360 understanding of strategies+ goals. Communicate development complexities to clients so they may understandupdates○ Manage 3rd party accounts for internal and client use. ○ Design and build template files for ads and graphics○ Manage job listings, and internal hiring, candidate screening

Brought in to manage all digital marketing initiatives and vendors for the PHH retail mortgage channel including white label clients such as ERA Mortgage, Coldwell Banker Mortgage, Coldwell Banker Home Loans and Century21 Mortgage.• Managed analytical reporting and custom dashboards across Adobe Enterprise Marketing Suite, Salesforce Marketing Cloud, and Google Analytics. • Worked alongside VP of Marketing to successfully execute PHH Mortgage Move & Improve Sweepstakes across the PHH family of brands. • Acted as client liaison to external agencies and provided internal creative leadership on global redesign of Mortgage websites for PHH and the PHH Family of Brands, such as ERA Mortgage, Coldwell Banker Mortgage, Coldwell Banker Home Loans, and Century21 Mortgage. • Guided creative vision, and collaborated with several departments across the company in creating lendingmore.phhjobs.com microsite.

Sought out by bank to run a dynamic array of digital initiatives, spearhead website redesign and assist Beneficial to capture its’ fair share of the online marketplace. Core Areas of Responsibility: Collaborate with executive staff throughout the organization to ensure consistency across all digital channels including company’s external website, internal intranet, online banking platform, mobile applications, SEO, SEM, email marketing, social media, in-branch displays, and third party channels. Efficiently create and manage digital campaigns and promotional landing pages to drive new business and optimize results. • Liaise with internal and external IT departments to ensure optimal brand experience at all 58 Beneficial Bank locations. • Manage external vendors/agencies to produce successful deliverables in a timely manner and ensure that the Beneficial brand is at the core of all creative strategies.• Manage and inspire the internal design team to drive deliverables and exceed expectations. • Design and manage internal communications via intranet and internal email blasts.• Remotely deploy marketing campaigns to vast ATM network in the Tri-State area.• Manage Digital Insights online banking platform• Create and publish bi-weekly email campaigns to 100,000+ bank customers.• Drive SEO/SEM overhaul initiative for website and oversee agency efforts.• Create integrated landing pages and email campaigns to drive user engagement and generate leads in coordination with quarterly marketing campaigns.• Conduct company wide content review strategy meetings with all departments within the organization for upcoming website refresh.• Manage and guide website redesign project with internal stakeholders, and external agency.

Design Micro-sites, Interactive Trade Show Games, Video Production, eBooks, iBooks, Digital Brochures, Promo Material, and Flash Content\Hired to manage ad hoc projects and quickly promoted to the high exposure position of Lead Manager. Responsible for collaborating with the senior management team including the Senior Vice Presidents, Chief Operating Officer, and the Vice President of Marketing.Core Areas of Responsibility: Accountable for leading and inspiring staff, serving as a creative strategist and “big thinker” to drive output and liaise between sales and marketing to forge a cohesive, enterprise wide digital strategy. Coach, mentor, train and supervise junior designers. Lead the development and delivery of creative solutions that build brands and strengthen customer engagement.Develop interactive digitally based solutions including video production, micro websites, mobile program apps, iPhone and iPad specific apps.Heavily engaged in and lead creative development for new business presentations. Closely monitor overall quality of creative output and provide direction, accountability andleadership. Customize and develop visual analytic reports. Continually research and remain abreast of changing technologies, trends and approaches. Introduced HTML5 and responsive design implementation.

Accountable for developing, maintaining and optimizing designs for 200 micro web sites, main web site and all digital communication / marketing products and tools for Villanova University.Worked collaboratively with multiple departments and committees to set the direction and provide guidance on website architecture and maintenance, application development, content management, visual design, style conformity, data security, contingency planning, and responses to public inquiries.Key Deliverables:Created a historical reference and powerful education and marketing tool (Presidential Timeline )for the University’s 32nd Presidential inauguration.Designed powerful statement images for several departments, updated newsletter templates (digital and print), created e-cards in Flash for Alumni Affairs, and the Office of the President, photographed faculty and campus life for the website.Designed flash homepage banners for villanova.edu; streaming audio and video players for Department of Communication.Designed UNIT website layout, and icons, designed cover art for UNIT’s 2007-2008 Strategic Report. Pioneered social media strategy, configured and design of Apache Roller blogs and conducted usertraining. Sat on University Rebranding and Social Media Committee and Staff Counsel Sub Committee. QR codes and Augmented Reality- Interactive trading cards for admissions and vu athletics. Worked with Chairman of the Computer Science department to incorporate augmented reality in to his classes. Villanova Mobile Web- Created a mobile friendly customized version of the VU website via MobileWeb OSP – open source .php framework developed my MIT and WVU. Highlighted Presentations:Tech Expo 2010: Social media and future technologies of the web. Introduced a mobile-based (in house) solution available on all mobile platforms and devices.

Blog design and development