• Led development of creative A/B testing surveys, driving actionable insights and strategic recommendations for clients.• Collaborated with clients to optimize survey designs, ensuring maximum relevance and clarity in creative performance analysis.• Focused on delivering insights that not only answer the “so what” but also uncover “now what” opportunities, sparking new areas for exploration and driving incremental revenue growth for the company by enhancing client decision-making.

• Spearheaded targeted outreach initiatives resulting in multi-agency client acquisition within the first 45 days, leveraging personalized email campaigns and social media engagement to effectively engage prospective clients and drive conversions.• Held strategic negotiation and relationship-building techniques, fostering long-term partnerships with key stakeholders and driving revenue growth for the company.What My Manager Has Said: "Jason is an absolute powerhouse with high energy & great attitude. He excels in customer service making every client feel valued - white glove approach. Jason is a business & new business development wiz. In 30 days, he rolled up his sleeves, taken initiative and delivered quick revenue results. We are lucky to have him on our team.”

• Took proactive control of a multimillion-dollar global portfolio covering M&E, Retail, CPG brands, and sports publishers, delivering white-glove customer service• Formulated and executed strategic plans to enhance customer success and boost partner engagement, resulting in virtually zero churn• Go-to leader for at-risk accounts, successfully saved and grew each of them into multi-year partnerships• Analyzed data for strategic insights, contributing to product enhancements and incremental revenue including brand survey lift scope, execution through to final deliverables• Assisted the commercial team in positioning and problem-solving for prospects, leading to clients choosing Comscore over competitive solutions• Created and executed innovative marketing campaigns to increase partner adoption and retention• Managed a multi-million-dollar budget for customer success and partner marketing initiatives• Consistently earned top ratings in client surveys, annual reviews and praise from colleagues

•On December 17, 2021, Comscore announced it was acquiring Shareablee•Earned confidence and maintained a proactive relationship with all touchpoints in a global portfolio of major media & entertainment, Retail, CPG brands and sports publishers by providing white glove customer service.•Effectively leveraged Shareablee social tools and data that drove client retention and identified opportunities, tools and solutions that benefited the business of clients in my portfolio. Consistently earned multi-year renewal contracts.•Worked closely with analytics and product teams to ensure rapid response around root reasons behind client success or failure with the Shareablee data, driving efforts to product enhancements that aligned with client pain points.•Compiled, analyzed monthly data for client reports that provided strategic thinking balanced with tactical pivot points to grow their social engagement and business - creating 'wow-worthy' and 'ah-ha' moments within the data.ACCOMPLISHMENTS:•Helped grow retention rate across the org to record high•Consistently earned top ratings in annual VOTC surveys•Go to leader tasked with saving at-risk accounts (amongst clients outside my portfolio)•Frequently tapped to create and host industry webinars and social summits•Developed and deployed CS training modules to decrease onboarding time and increase knowledge set

Worked with some of the best people in the industry to re-imagine the way news is distributed online. After being converged with the newspaper for more than a decade, I was brought in to build the digital team and product offerings from the ground up. ACCOMPLISHMENTS: •In 4.5 years, WFLA.com went from zero to #1 among broadcast competitors in local and national multi-platform KPI's, according to comScore. •Increased UV's 37% from 2015 to 2016; Doubled video views on monetized platforms during same time.•The station's 4.5-star news app was launched and aggressively became the market's highest rated and most reviewed local news app in the market, according to App Annie.•Grew WFLA Facebook page to 6th most engaged local news brand in the country (March 2017), according to Shareablee. •Used social data to grow Facebook page video actions to 4th in the country among local news brands, according to Shareablee. •Led redesign of email campaigns to mobile-first focus resulting in market-leading open and click thru ratesRESPONSIBILITIES: •Oversaw daily editorial process for original digital-first content, marketing leading breaking news coverage•Analyzed website, social and app metrics and evaluated user experience improvements•Optimized story treatment and placement to maximize exposure across platforms•Launched digital sales products from strategy to execution•Directed newsroom staff on best practices to achieve aggressive content goalsAnd much, much more. In a changing environment, we challenged ourselves to new heights and new record-breaking goals. The best part is we did it as a team, and we had fun doing it too.Won Florida Associated Press award for best Website/Digital - April 2017

Led a team of reporters, producers, photographers, assignment and show editors. Created and aggregated content, photos and videos for broadcasting across all station mediums. Reviewed content for quality, accuracy and to ensure it was consistent with station brand. Provided seamless distribution of content across multiple platforms. Managed social media accounts that captivate and engage viewers. Collaborated with reporters on story conceptualization, structure and script approval. Accountable for futures planning, story advancement, resource identification, sweeps stories coordination and major event logistics. Led team transition from I-News to ENPS and redesign of station website to enhance end user experience.

Led a team of assignment editors and used consensus building skills to produce daily news plan. Cultivated relationships with community leaders and recognized experts. Identified unique and breaking stories via station tip line and monitoring public communications. Dispatched crews, coordinated satellite feeds and managed logistics for newscasts. Managed station internship program. Served as Vice Chair for the Health & Safety Committee. Member of the Job Safety Analysis Committee. News Leader for the Organic Growth Committee - designed to build a safe/innovative newsroom that welcomes creativity and fosters team growth.

Conducted research, interviewed potential sources and gathered information for stories. Identify community leaders and establish effective working relationships. Monitored public communications to identify breaking news.

I had the great opportunity to work with seasoned individuals who valued saving drivers time by keeping them up to date on the latest traffic conditions for Massachusetts area highways. We gathered and confirmed accidents, updated website and *1 phone service - a free call from any cell phone that provided up to the minute recordings of the roadway conditions.

Collaborated with station director to increase local programming. Formatted, scheduled and marketed programming guide to the community. Created & produced weekly news program focused on educational news. Co-produced multiple field productions and live events including high school graduations, musical concerts and pep rally events.