Jason Cormier Email & Phone Number

Nationwide, U.S., Us

Managing the law firm’s marketing technology stack within the marketing communications department. Providing digital marketing technology solutions for both internal and external communications.• Website content management system platform management including search engine optimization, accessibility, site quality assurance and analytics using SiteImprove • Intranet site management for internal communications with SharePoint• Collaborating with fellow marketing communications team members and the business development team to assist the firm’s over 260 in-house attorneys with internet marketing services• Digital advertising campaigns to assist the firm with business development and client relations • Social media platform admin including, LinkedIn, Facebook, Twitter, YouTube and other channels • Thought leadership content promotion through JDSupra • Technology administrator for the email marketing platform with Vuture, and providing monthly email marketing analysis and reporting • Wrote and implemented new processes, marketing technology how-to guides and SOPs • Setup new systems and processes to track and manage marketing technology budgets and spending

New Orleans, Louisiana, Us

Leading the agency's digital advertising department with a team of graphic designers, copywriters, researchers and strategists. While providing digital advertising services to multiple clients.• Managing digital marketing campaigns including search engine marketing, display, native, video, remarketing and social media marketing campaigns for client accounts.• Collaborating with the creative team, strategic team and account management staff and clients to provide exceptional internet marketing services with a focus on results.• Managed the agencies advertising campaigns, assisting with sales and client relations.• Managed advertising platforms including Google AdWords, Microsoft Ads, Facebook, Twitter, LinkedIn, YouTube, Demand Side Platforms, Managed services and other advertising channels.• Managed CRM lead generation campaigns with a focus on lead engagement and acquisition.• Managed advertising budgets, provided analysis and monthly performance reporting. • Wrote and implemented new standard operating procedures. Setup new systems and processes to track advertising budgets and spend.• Helping clients to increase advertising efficiency and to develop and focus their digital marketing, advertising and lead generation strategies.

Destin, Florida, Us

Leading the company's digital marketing department, responsible for search engine marketing, online display and remarketing advertising campaigns, lead generation, email marketing, website merchandising, conversion rate optimization, SEO and website maintenance for multiple Harley-Davidson dealership websites. Maintaining website integration with eLead CRM systems for lead management, and Reynolds & Reynolds and Talon for inventory management. Utilizing Dealer.com and Dealer Spike, WordPress and Shopify website content management systems. Google AdWords, Facebook and other advertising platforms. • Managing SEM campaigns, including display, remarketing and search campaigns. Continuous improvements to optimize AdWords performance. Generating monthly reports. • Landing page conversion rate optimization including phone call conversions.• Email marketing with Constant Contact. Supervised the newsletter quality standards. • Facebook advertising. Designed campaigns to drive highly targeted traffic to the website. • Reduced advertising costs. Testing new ad creative types to optimize performance. • Website maintenance including SEO, user experience and conversion optimization. eCommerce merchandising using WordPress, Shopify and enterprise website platforms.• Google Analytics integration and analysis. Designed multiple custom dashboards to measure specific KPI’s. Integrated with Google AdWords and Search Console.• Lead generation and lead management. CRM platform integration and CRM management. • Setup and managed local business listings. Yelp, Bing Local, Google Business, Facebook.

Owner and manger of a boutique digital advertising / website management agency with a small team of programmers and graphic designers. A Google Partner agency that provided internet advertising, e-commerce management, website design and maintenance services to 26 clients.• Setup and maintain digital marketing campaigns including search engine marketing, e-mail marketing, social media marketing, display banner and remarketing campaigns. • Managed advertising platforms including Google AdWords, Microsoft AdCenter, Facebook Advertising, LinkedIn Ads and other advertising platforms with a focus on conversions. • Managed online lead generation campaigns with a focus on lead acquisition, lead engagement and lead nurturing through customer relation management (CRM) software. • Managed advertising budgets, performed P&L analysis, and monthly performance reporting. • Supervised graphic design quality standards and brand compliance. • Helped clients to reduce their overall advertising budget and to develop and focus their digital marketing, advertising and lead generation strategies.

Miami, Florida, Us

Managed retail sales, service, merchandising, and marketing operations for 51 globally located photo retail concession locations on Royal Caribbean, Celebrity, Holland America, Disney, Cunard, Regent cruise lines with an annual sales revenue over $26M.• Supervised store managers and staff sales performance for sales budget attainment• Analyzed P&L statements for same-store growth, revenue, COGS, OPEX, and earnings. • Created monthly and annual budgets. Coordinated major inventory purchases. • Presented monthly financial performance and P&L analysis to company executives• Wrote and implemented new company-wide standard operating procedures • Managed vendor relations and the purchasing of inventory for optimal inventory turns• Sourced new retail products and negotiated cost prices with new and current vendors• Achieved the highest monthly profit level in the company’s history for the retail division• Traveled internationally for retail operations inspections, vendor meetings and photography industry conventions.

Basking Ridge, Nj, Us

Supervised the retail sales, merchandising and customer service operations of 15 corporate owned retail locations with over $23M in annual sales revenue. • Created and lead new customer service and sales initiatives to reduce voluntary and involuntary customer attrition and helped the company to earn a J.D. Powers award in customer care. • Assisted in the hiring, training, coaching and development of 30 direct and 175+ indirect staff. • Monitored store performance and motivated staff to attain key performance indicators. • Conducted retail store operations inspections to ensure adherence company policies.• Motivated non-commission customer service reps to participate in the selling process, which resulted in a 350% year over year increase in sales from the customer service department.• Represented the company as custodian of records in Louisiana court cases. • Monitored and resolved all BBB complaints and disputes.

• Responsible for overall retail photography studio store success including sales management, customer service and operational expenditures with full P&L responsibility.• Managed labor costs, bi-weekly payroll, bank deposits, sales budgets and financial reporting.• Staff recruitment, hiring, training, scheduling, coaching and developing with eight direct reports.• Managed the telemarketing program and assisted with print and radio advertising campaigns.• Managed inventory, product displays, merchandising, and printed promotional material. • Trained photographers in portrait photography, studio lighting, scene selection and posing. • Trained customer service reps to provide an exceptional customer service experience. • Trained sales reps in needs based selling and managing the sales process. • Developed staff in sales initiatives that resulted in an 11.5% year over year sales increase.

• Full time staff & freelance photographer providing services in Texas, Louisiana and Mississippi. • Utilized a variety of professional camera and lighting equipment.• Provided on-location and in-studio photography services.• Small business bookkeeping, tracking invoices and time sheets, collecting on accounts receivables, managing sales objectives and controlling costs. • Photographed a wide variety of subjects including high school seniors, graduations, school dances/proms, little league and high school sports, graduating class groups, families, model portfolios, fashion shows, weddings, corporate events, corporate groups, church directories, college graduations and black & white art.

Associates, Consumer Electronics

Business Administration, Sales Management And Operations