Senior Digital Strategist
CurrentManage the creation of various types of digital content that is on-brand, optimized for each platform and creative enough to stand out in constantly-moving feeds and overcrowded inboxes.Lead teams in translating research, data or policy actions into digital and social content that compels target audiences to act and engage.Develop and execute successful digital engagement and awareness campaigns across platforms (social, email, digital ads, video, websites and more) that are grounded in digital best practices and data-driven.Lead teams in brainstorms and planning sessions that result in digital content strategies that are laser-focused on partners’ goals, directly related to broader communications plans and fresh ideas tailored to the tone and audience of each partner.Confidently lead client-facing calls, strategy sessions, and in-person meetings.Work collaboratively with team members, clients and outside vendors to juggle multiple pressing needs throughout the day.Setting strategy for a creative product, e.g., made-for-social video or digital ad campaignEstablishing the online voice for a clientOutlining an integrated digital report to help a client understand performance of their digital programPlanning cuts to a video made for a social media ad campaignProducing creative or digital contentManaging strategy and content production for digital advertising campaignsLeading a digital audit for a client, including writing and presenting a digital strategy based on findingsGiving feedback on digital content drafted by a client or colleagueConducting online research, e.g., social listening or media planningCreating budgets and project timelines