Founded by parents, our mission is to drive & accelerate targeted therapies for SCN2A - a complex & deadly CNS disorder that's difficult to treat.

Privileged to represent the SCN2A community and The SCN2A Foundation, Inc. 501(c) as a board member of this amazing community of #RareDisease organizations working together to advance therapeutic development and strategy.

Prior to joining, I expanded the n-1 strategy conceived from a previous PAG leader to scale to n-many which assisted in Probably Genetic receiving their series A funding along with tens of thousands of symptom checker submissions to further train their ML models. Project Highlights while in role: - Conducted and delivered competitive analysis benchmark that covered martech, channel marketing, and engagement strategies - Developed and delivered v2 patient advocacy strategy - building off of the initial concepts- Developed and delivered channel marketing tracking strategy to more accurately understand cost per acquisition on a per disease / per marketing channel basis - building off of their core channels and expanding into owned categories- Identified UX growth opportunities in the Probably Genetic symptom checker that increased conversions 80% - Sourced and onboarded UX design and analytics talent

Oversaw and built growth frameworks, strategies, budgets and timelines to help Ciitizen grow into it's next phase of business while working alongside executive management.

Built the marketing frameworks and strategies to grow audiences and marketing operations to scale a new marketing department. - Grew overall organic global audience by over 100% YoY- Grew overall organic US audience by over 300% YoY- Increased traffic value by 500+ %- Global headcount growth increase of 30% - Built & launched content & distribution program to facilitate continued growth- Built global marketing operations strategy & frameworks to allow for scalability of teams and systems

We build and optimize marketing and product strategies using the newest growth technologies and methods to push the boundaries of new media.

Leveraging the previous growth work from Insight Cuba - I built a reconstructed site architecture to support Viahero's Cuba first audience growth goals. Once tested and validated, we carried that framework across the rest of the site. - Built growth strategy and mentored the founder and team on SEO, content, and overall growth strategy - Took Viahero from the hundreds to hundreds of thousands of monthly visitors prior to Covid

Rebuilt the marketing teams, systems, and strategies with a group of some of the most talented individuals I've ever met.- Repositioned company to focus on the 80% of revenue coming from their 20% of business that resulted in Mutual Mobile's first sustained growth period in 4 years - Oversaw Partnerships resulting in MM as a top software developer across core business verticals- Grew SQL and MQL volumes by 500% YoY. - Won MediaPost 2018 Mobile Agency of the Year

Oversaw global marketing and various client accounts for the fastest growing agency in the NYC at the time. - Grew overall organic audience (site traffic) by over 400% - Grew overall social referral traffic by 995% - Grew lead volume by 1000% +- Built and managed the Centric Digital - Digital Transformation blog - quoted in HBR, INC., Fortune, Forbes, Entreprenuer.com, Fast Company. etc... Rated as one of the top 5 digital transformation blogs at the time by Hewlett Packard

Oversaw Digital Marketing, Product Development, and BI across 7 enterprise sites- Uncovered $750k in revenue in first 6 months through content syndication and arbitrage - Doubled programmatic revenue for FHB.com within first year- Increased social media audience across entire profile from the thousands to millions in under a year through automation - additionally increasing social referring traffic by 160% YoY- Optimized and monetized Youtube traffic, uncovering additional lost revenue opportunities- Added and optimized onsite recommendation widgets to uncover several hundred thousand dollars of additional revenue

Oversaw digital marketing, copywriting, and creative direction for the first travel company in the US to go to Cuba-Built the Insight Cuba blog - at the time the largest Cuba blog on the internet- Penned the "Yes, Americans Can Travel to Cuba" campaign that increased leads by more than 2x and is still being used in different variations today- Copy wrote the "10 Reasons to Travel to Cuba" retargeting campaign that increased lead conversions from 2% to over 7% within a month of launch- Lowered paid search CPA by over 60% while increasing conversion ratios by over 200%- Established and built all social platforms, increasing impressions monthly from the single digit thousands to millions in under a year- Increased mobile traffic call volume by 3x

Established Sentrix Capital while in undergraduate business school - developed it into the most successful independent loan provider in the tri-county area at the time. - Oversaw Internet Copywriting, PPC, and SEO Campaigns of which garnered a 300% ROI - Accountable for all marketing, networking, and business development initiatives- Grew overall revenue base through scaling digital marketing initiatives across all inbound channels

Oversaw sales and direct mailing campaigns to bring the branch into the top tier of the district- Lead producer in branch sales volume and revenue- District leader in application generation

Managed inbound sales calls and customer service tasks- Ranked 4th nationally in closed sales volume