Manages marketing services for all continuing education programs, apprenticeship programs, mentorship programs and satellite locations in St. George and St. Paul’s Parish – including but not limited to print and web advertising, publications, marketing strategy, media relations, promotional items, events; Provides support for commercial shoots and other college-wide marketing initiatives; Manages marketing budget for Division of Continuing Education and Economic Development.

Managed the production and implementation of marketing efforts, both traditional and online; Managed the production of Association publications that promoted an annual National Convention, seven regional conferences, institutes and educational programs; Communicated regularly with staff and volunteers about processes and strategies for marketing; Managed online and traditional advertising efforts; Managed webinar series for new student affairs professionals; Reviewed content for Association Web site, electronic communications and online services; Managed media relations; Managed departmental budget.

Implemented and contributed to overall strategic public relations programs, including advancing media relations, community, corporate and business relations, on-campus relations and alumni and donor relations; Wrote strategic marketing plans for different University initiatives; Wrote articles and interacts with local, regional and national media for trade press; Assisted in production of videos, DVDs and other digital media formats; Wrote selected speeches for University officials.

Taught Introduction to Mass Communications (MCOM 101), Advanced Public Relations (MCOM 404), and Public Relations Management & Campaigns (MCOM 410).

Coordinated media relations, photography, graphic design and web content management; Wrote customized integrated marketing plans for designated offices and departments; Wrote articles for University publications and press releases; Served as backup media spokesman to public relations director; Supervised public relations staff and managed office in director’s absence; Wrote scripts for University events, PSAs, correspondence for PR Director, Advancement VP, Development Director and University President, and talking points for University President; Designed official University publications; Worked with NBC News, pitching story ideas and securing interview subjects, for April 2007 Democratic Presidential Primary Debate – footage aired nationally on NBC Nightly News and select MSNBC programs; Worked with crews from ESPN and Showtime in securing information and interviews related to documentaries related to the 1968 “Orangeburg Massacre.”

Taught Business Communication (OGM 314) and Advertising & Promotion (MKT 446).

Lead media spokesman for community relations community activities; Managed external corporate speakers bureau; Supported Public Affairs’ management of major issues affecting Fortune 500 company; Supported the company’s strategic goals through contributions to publications, video and Web content; Secured full TV coverage (2-3 stations in each market) of three concurrent community relations events in Midlands, Pee Dee and Lowcountry regions of South Carolina in fall 2005 and spring 2006.

Chief media spokesman; Coordinated media relations, photography, graphic design and Web content management; Wrote annual comprehensive marketing communications plan, calendar and budget; Wrote correspondence, talking points and editorials for Board Chairman and University President; Supervised sports information staff, student writers, photographers and freelance consultants.

Secondary media spokesman; Supervised public relations staff in director’s absence; Coordinated media relations, graphic design and photography for three schools and three administrative units.

Designed official University publications; Wrote news releases and PSAs; Served as liaison between public relations office and Web development.

Wrote new-product briefs and trend reports for leading international industry trade magazine.

Wrote news releases and PSAs; Other duties included photography, graphic design and clerical work.