Building new and strenthening successful brands with sustainable success in the wine & spirits industry from start to finish with a supplier mindset, a wholesalers discipline, and a consultants experience.• Multi-dimension expertise in brand-building and strategy.• Establishing/rebuilding your business strategy with sound financial modeling.• Strong multi-state pricing and brand building strategies.• Creating strong brand branding and awareness with results-driven programming.• Providing data-driven analysis and forecasting based on empirical models and BI Tools.• Inventory and purchase order management both domestic and direct import. • Architecting new packaging, brand identity, POS, and marketing materials.• Focused brand launches and targeted market expansion planning.• Relationship-driven partnerships that foster strong brand support with wholesalers and vendors.

• Lead the rebuilding of a spirits focused team.• Developed a new route-to-market strategy, pricing strategies, and brand recruitment process.• Oversaw sales and marketing, trade development, finance, and support personnel.• Managed inventory strategies for replenishment- domestic and direct import. • Supported supplier partners sales and marketing strategies• Recruited a portfolio of spirits that functions in across all categories + types.• Solidified relationships with key accounts- off-premise + on-premise + chains. • Participated in a new ERP and Business Intelligence (BI) Software implementation.• Speaker/Contributor at various industry + trade events; speaking engagements and roundtables.

• Lead architect of a Brand Management Team focused on relationships and deliverables.• Directed national sales and marketing efforts; wholesaler relationships; and pricing strategies.• Executed Contract Negotiation/Pricing/Forecasting (USA + International). • Ideated marketing campaigns, brand programming, and social media strategies. • Contributed to the design a data portal to provide full transparency to results and inventory.• Speaker/Contributor at various industry/trade events; engagements; and roundtables.

• Guiding Craft Distillers Every Step of The Way- National and International.• Distributor Management, Contracts; Financials; Pricing/Programming; and Incentives.• Marketing Strategies- Brand Identity; Packaging Design; Route-to-Market; and Social Media.• Sales Strategies- Management; Financial Forecasting; and Team Architecture/Design.• Speaker/Contributor at various industry/trade events; engagements; and roundtables.

• Educated new business owners and distillers on various business aspects in sales and marketing. • Planning- Route-To-Market, Brand Identity, Packaging, Financials, and Wholesaler Alignment.• Execution- Pricing Strategy, Contracts, Programming and Ways-of-Working.

• Directed the Craft Spirits Route-To-Market.• Oversaw Brand Strategy, Financials, Pricing, and Performance Metrics.• Built brand programs to increase sales and brand awareness.• Synergized National Brand Strategy into Local Execution.• Created channel specific pricing strategies for Off-Premise, Chains, and On-Premise.• Developed presentations for chains and national account using syndicated data (IRI / Neilson).• Consulted on brand-development- liquid formulation, packaging, & route-to-market.• Managed local inventory, purchasing, and replenishment.• Strategically recruited and evaluated all new suppliers/brands including Pro-Forma & ROI Analysis.• Managed a Team of Craft Spirits Specialists & Dedicated Channel Manager. • Lead training and education Programs.• Executed/Supported trade and consumer marketing and branding opportunities.• Speaker/Contributor at various trade and consumer events; and industry roundtables.

• Managed and mentored a team that sells, programs, and promotes the entire portfolio.• Interfaced with Executives and Suppliers to identify, budget, and direct marketing efforts.• Cross-tied retail programs to reinforce Consumer Branded Events to amplify results.• Conducted program evaluations and budget analysis to evaluate program effectiveness.

• Directed marketing, pricing, and programming for the Luxury Wine, Champagne, and Spirits.• Built brand-specific programs to successfully build brands with a focused route-to-market. • Analyzed pricing models to maintain profit margins and quantify program effectiveness.• Supervised financials funding for pricing supports, incentives, and localized marketing.• Forecasted market trends to accurately project inventory turnover for replenishment.

• Oversaw a $52M territory- Off-Premise and On-Premise for Joseph E. Seagram and Sons.• Supported local distributor programming, incentives, local marketing, and budgets.• Created and executed plans to heighten brand awareness and drive sales volume.• Achieved the National Annual Record for Crown Royal: 150,272 Cases 9.0L @ +7.4% Growth.

• Successfully sold the Gallo, Pernod-Ricard, Seagram, and Sydney Frank Portfolios.• Effectively exceeded case and distribution goals by increasing turnover to increase velocity.• Amplified results through shelf management, creative displays, and a consultative selling.