Jason Maki Email and Phone Number

Analyzes and evaluates land use and commercial sign requests including the preparation of staff reports for land use applications to be reviewed by the Director of Community Development and the Planning Commission and management of development cases after tentative approval.

Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)Research products, services and current strategies to identify new opportunitiesAnalyze web traffic metrics and suggest solutions to boost web presenceMonitor SEO/SEM, marketing and sales performance metrics to forecast trendsBuild strong clients relationships through social media interactionKeep up-to-date with our audience’s preferences and proactively suggest new campaignsLiaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistencyIdentify advertising needsEstablish best practices in digital marketingStay up-to-date with digital technologies developments

• Planning, promoting, and executing Blue Zones Project engagement events to drive a critical mass of individual (resident) participation in Blue Zones Project.• Collaborating with Blue Zones Project colleagues and community leadership to engage citizens in the places they gather – schools, restaurants, grocery stores, businesses, faith-based organizations, and civic groups. • Executing, or working with the State Marketing Team to execute, awareness and engagement building tactics including but not limited to: • Updating websites/social networking sites with community-specific content. - Writing promotional pieces using standard templates, including drafting and sending partner newsletters and direct mail (email and snail mail). • Executing community-based direct mail campaigns. - Managing placement of promotions with local media. - Managing placement of local advertising. - Coordinating local grass-roots strategies (yard signs, rallies, etc.). • Working with the Community Program Manager, Organization Lead, community leadership, media and other partners to develop and implement a successful engagement plan. • Attending and supporting major events to capture stories for web and other outreach efforts. • Recruiting and organizing a base of community volunteers to assist with awareness building activities and events.

o Worked at the direction of the Jackson County Library District Board to complete strategic goals and objectiveso Created reports used to create the 2019 work plan which aligned with the 5 year strategic plan.o Completed from design to print a quarterly events guide which was distributed in 15 library branch locations, as well as distributed through many partner locations.o Implemented Facebook Locations which made social media management of location specific content more efficient and effective.o Presented data analysis projects to senior level management.o Create a variety of marketing materials, including posters, flyers, brochures, infographics, webpage elements, and displays.o Used MailChimp to create and distribute a monthly e-newsletter.o Used Survey Monkey to create and distribute surveys in print and email to capture feedback which led directly to changes in strategic direction of several projects.

Working in tandem with other team members, the Pay Per Click (PPC) Analyst plans, optimizes and analyzes PPC activities, with strategic internal and external partnerships.    Primary Responsibilities:·         Build successful PPC campaigns.Partner with our PPC agency to maintain and monitor keyword bids, daily and monthly budget caps and other important account metrics. Oversee large keyword lists. Keep pace with search engine and PPC industry trends and developments. Monitor and administer reports and key reporting tools, and point out key areas of importance, in accordance with FMG goals. ·         Capable in Microsoft Excel. (ability to create tables and charts a plus)·         Consult both internally and externally on findings, and recommendations. Qualifications:·         Excellent data analysis skills and attention to detail.·         Effective communication skills; written and verbal.·         Strong organization ability with excellent follow up skills.·         Upbeat, team-oriented attitude.·         Previous experience with paid search marketing, copywriting and/or web analytics.·         Good understanding of the jewelry-making industry and products.Core Competencies: Industry Knowledge, Learning Agility, Initiative, Functional & Technical Expertise, Integrity, Change Mastery, Business Thinking, Results Orientation, Drive, Team Player

Identify opportunities for increased search engine traffic through website optimizationIdentify opportunities for increased conversion and revenue through search engine trafficWork closely with other teams to ensure a cohesive, consistent experience for customers regardless of site entrance methodCommunicate current marketing initiatives in a professional, concise, and effective manner to executive managementConduct research to continually learn new techniques, trends, and best practices in the SEO fieldMake strategic recommendation to leadership team on emerging trends and opportunities to drive innovation and retain competitive advantageMaintain competitive intelligence as it relates to search engine marketing effortsDevelop reporting and analysis

Summary: Coordinates and implements marketing communication projects with responsibilities that include public relations, social media, website maintenance, advertising, and creating brand awareness. Organizes and creates marketing resource materials such as brochures, data, slides, photographs, packaging and reports. Prepare status reports on marketing efforts. Familiar with standard concepts, practices, and procedures within advertising and marketing field. Performs a variety of tasks. A certain degree of creativity and latitude is required. Major Duties and Responsibilities: Web Site:•Maintain Domain names•Keep website Fresh and up to date with technology and design: create new upgrades•Keep postings current•Track use of the website and analyze pages looked at how to increase traffic and sales•Write articles to utilize key words•Troubleshooting and MaintenanceSocial Media:•Responsible for maintaining major accounts, Posting Content, and Tracking/ AnalyticsMycoApply Certified Program:•Work to maintain website: keep it fresh, cohesive, user friendly and up to date•Create and maintain processes: Both Internal and External•Marketing Strategy: Both Internal (to attract clients) and External to promote the program •Client Support•Welcome PacketsTradeshows:•Insurance •ASLA- prepare booth (visuals, tools, literature, etc), make all travel arrangements for sales reps, if requested•Track, List and Post all Tradeshows an MA Inc Rep will be attendingDevelop & Implement Annual Ad Campaign:•Project and Maintain Advertising Budget•Develop Annual Message/ Pitch•Research Potential Ad publications and outlets•Liaison with Graphic Design to create Ad•Liaison with Outlets for Ad to meet their publishing requirements•Present to Sales – Work with them on small suggested tweaksDevelop & Implement Annual Marketing Campaign:•Hold “think tank” Mtg with Sales - Trends, what they are hearing in market place, etc•Develop Marketing Campaign

-Used business intelligence techniques to produce reports and suggest strategies and tactics that lead directly to an increase in sales. -Monitored website behavior and analyzed the customer experience by using Analysis and Insight software. -Managed and coordinated successful internet advertising campaigns. -Significantly increased website traffic by implementing various search engine optimization and internet advertising techniques.

-Worked in a team and as an individual to construct, develop, and maintain the native plant nursery, supervise volunteers, inform and educate the community within the City of San Jose, monitor shipping and receiving operations, and complete large scale tree plantings for local school districts. -Learned valuable job skills in many fields, including education, community organizing, volunteer management, scheduling, and planning. -Promoted an interest in the value of urban trees, encouraged tree plantings, and worked closely with the City of San Jose to review the urban forestry program. -Reviewed, developed, and implemented programs which promote, protect, and enhance the urban forest.

-Advised business students on which study abroad programs best fit their goals. -Opened lines of communication between various departments creating more efficiency in the system of sending business students abroad. -Gave tutorials to incoming students, informing them of the benefits of study abroad. -Demonstrated my ability to effectively present standard information in writing and speech. -Gained advanced knowledge of University methods, procedures and practices.