Head of UX for our Customer 360 Platform portfolio: Salesforce Platform; Data Cloud; Agentforce & Einstein AI; Marketing Cloud; Experience Cloud; MuleSoft Integration & Automation; and Analytics (Tableau & CRMA). Leading an incredibly talented global team of over 200 product designers, front-end engineers, and design operations experts.

Head of UX and Product Design for Salesforce Digital 360: Marketing Cloud, Commerce Cloud, Experience Cloud, and UX R&D.

Product executive responsible for UX strategy and execution for the Salesforce Marketing Cloud. Leading the UXDS (User Experience Design Studio), a talented global team of over 60 complementary UX professionals, including: User Researchers, Interaction & Visual Designers, Front-End Engineers, Accessibility Specialists, and UX Program Managers. My team lives and breathes to enable customer success. We design intuitive and inspiring Marketing Cloud experiences that meaningfully empower our customers and our customers' customers. The UXDS team relentlessly applies user-centered design, research, and prototyping practices to craft useful & usable products across the entire Marketing Cloud platform (e.g., Journeys / Marketing Automation; Data & Segmentation; Content Creation & Asset Management; Email, Social, Mobile, Advertising, Web Channels; Predictive Intelligence & Analytics). We partner with amazing PM, PMM, and Engineering teams throughout the full R&D lifecycle. The UX Research practice spans discovery, formative, and summative research/testing, and maintains rich customer personas. The UX Design practice manifests utility and beauty from sketch to wireframe to comp, and manages unified experiences through thoughtful appropriation of our enterprise design system. The UX Engineering practice breathes life into iterative research & design via a full spectrum of interactive prototypes and reusable UI controls/components/templates (Design System React); helps make our product experiences accessible to all users; and is responsible for UX performance/speed monitoring, optimization, and cloud-wide enablement.We also design and build world-class Marketing Cloud demos for our Connections and Dreamforce conferences, manage customer pilot & beta programs, and have a lot of fun doing all of this and much more together.

Windows & Windows Live researcher responsible for the user experience of desktop communications, including the (at that time) world’s largest instant messaging service, email, and other consumer services; designed, conducted, analyzed, and reported on lab usability studies, longitudinal field studies, large-scale surveys, focus groups, cognitive walkthroughs, and telemetry data; synthesized research data to provide complete descriptions of users’ experiences and needs; analyzed instrumentation data sets with millions of cases and hundreds of variables to drive product improvements; recognized as highly integrated into engineering teams as a contributor whose opinion is sought before decision-making; selected as a research mentor; provided bug training to help researchers / designers better manage UX issues within established engineering practices.

Designed, conducted, and published research in the areas of Human-Computer Interaction (HCI) and Educational Technology; awarded ‘Best Paper of the Year 2007’ for a journal article in IEEE Trans. on Education; advised undergraduate / masters students; served as a Teaching Assistant for a senior-level User Interface Design course; lectured in multiple HCI and EduTech courses; aided development of the Human-Centered Computing Education Digital Library (http://hccedl.cc.gatech.edu/).

TA for CS/Psych 3750 Intro HCI (User Interface Design)

Developed, executed, and maintained major release test plans / scripts; initiated and maintained automated testing efforts of web applications with AutomatedQA TestComplete and Empirix eTester; designed, executed, and analyzed usability testing with internal resources and clients; performed functional and UI design for new functionality; used rapid prototyping techniques to produce high-level UI designs from business requirement documents; coordinated with development resources in three offices worldwide; participated in on-site implementation, troubleshooting, and training for Sigma’s largest client; helped maintain builds on multi-server test environments; produced technical documentation and training materials for major modifications.Worked at Sigma full-time between undergrad and grad school, and then part-time remotely through grad school.

Worked on multiple projects within the Online Communities Divlet; wrote automated test scripts with Segue SilkTest and Mercury WinRunner using proprietary scripting languages, 4Test and TSL, respectively; aided in manual testing; upgraded and maintained QA computer labs.