Jason Berger Email and Phone Number
Jason Berger's Location
San Francisco Bay Area, United States, United States
Jason Berger's Contact Details
Jason Berger work email
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Jason Berger personal email
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Jason Berger phone numbers
About Jason Berger
With over 18 years of direct Amazon and 20+ years of Ecommerce sales and digital marketing experience, I have a proven track record of building and growing online businesses in the pet industry. I have managed multimillion-dollar accounts with Amazon, Chewy, Walmart, and other online retailers, delivering exceptional results in sales growth, conversion rate, and customer retention. I have also created and implemented effective Ecommerce strategies, policies, and best practices, leveraging my expertise in B2B commerce, Amazon Seller Central, Amazon Advertising, and web analytics. I am passionate about learning new things, exploring new opportunities, and inspiring imagination, invention, and exploration in the online marketplace.
Jason Berger's Current Company Details
Jason Berger Work Experience Details
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Director Of EcommerceW.F. Young, Inc. May 2024 - PresentEast Longmeadow, Ma, UsA Legacy of Innovation.Our family-owned and operated business has been pioneering animal wellness solutions since 1892.Driven by Purpose. Guided by Science.We believe in a world where all animals (and their humans) can live life to the fullest – a world where love is measured in tail wags, trail rides and dinner bowls licked clean. That’s why we harness the latest scientific discoveries to bring you functional, nutritious solutions to help your animals look and feel their best.Our premium brands include:EQUINEAbsorbine, UltraShield, ShowSheen, Hooflex, Leather Therapy, Silver Honey Rapid Wound Repair, Flex+Max, Bute-Less, and many more.LIVESTOCKFlys-X.PET SUPPLEMENTSThe Missing Link, Pet Kelp, Smartmouth Dental Chews, Honest to Goodness treats and Collagen Care Soft Chews.PET WOUND CARESilver Honey Hot Spot & Wound Care.
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Director Of Ecommerce (Consultant)Wind Group Holdings Llc May 2022 - PresentLaunched eCommerce start up brands from scratch to 7 figures.
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Ecommerce ConsultantMella Pet Care Aug 2023 - May 2024Chicago, Il, UsMella is a pet care start-up which was featured on the Shark Tank TV show on 3/1/24 and backed by Mark Cuban* Create and manage their digital strategy.* Launched brand online at Amazon, Walmart.com and Chewy.* Oversee Amazon Advertising and Google Adwords. -
Director Of EcommerceElenco Electronics, Inc. Nov 2022 - Aug 2023Elenco is a $25M STEM toy company and the maker of the SNAP CIRCUITS brand.•Lead and oversee strategic development, execution, and growth of Amazon and all online ecommerce initiatives.•Manage $12MM in online sales.•Drive revenue, enhance customer experience, and optimize operations to ensure success.•Oversee Online Marketplaces for Walmart.com, Target.com, Kohl’s and Macys.•Full P/L responsibilities. •Successfully passed through 6.1% price increase at Amazon -
Director Of EcommerceOil-Dri Corporation Of America Jan 2021 - May 2022Chicago, Il, UsOil-Dri Corporation, NYSE: ODC, is a $300M company and the maker of Cat's Pride and JonnyCat litter.* Recruited and tasked to develop and lead the eCommerce strategy team at Oil-Dri.* Managed $16M in online sales.* Incrementally grew online sales +145% at Amazon.* Revamped Amazon Advertising strategy to produce an overall 60% conversion rate (categoryaverage is 40%).* Managed Chewy direct site and Private Label initiatives.* Started relationship and selling with Petco.com.* Created and implemented a successful EMAP (Minimum Advertised Price) policy.* Oversaw Walmart.com and Target.com. -
Senior Sales Director EcommerceHartz Mountain Corporation Jan 2019 - Aug 2020Secaucus, Nj, UsGlobal Pet Industry Leader for Flea and Tick, Dog/Cat Treats, Pet Pads, and Dog Toy products under the Hartz, Home Protection, Oinkies, Duraplay and Delectables brands. Hartz has a Market Capitalization of $300M.• Created the eCommerce team at The Hartz Mountain Corporation• Manage $44M in online sales. Report to the CEO.• Incrementally grew online sales +2100% at Amazon and Chewy.com sales from $2M to $44M (est) in less than 4 years.• Manage 3 direct reports and 2 rep groups.• Developed the digital marketing and digital sales strategy with a heavy emphasis on online marketing, merchandising and web analytics. • Direct and oversee the organization's digital strategy, eCommerce sales and marketing policies, objectives, and initiatives. • Lead the transition of the company’s online retail operations.• Responsible for the online customer shopping and user experience.• Execute short and long term business plans and forecasts for continued sales and profit growth• Provide cross-functional team leadership to establish priorities for online product development, product management and product marketing projects and ensure timely execution.• Create online advertising and marketing strategy including Amazon Advertising (Amazon Sponsored Search and Amazon Display Search)• Created Minimum Advertised Price (MAP) program to increase margins for Hartz and retail partners.• Full P/L responsibility and forecasting. -
Senior Director Of Ecommerce Sales And Pet Specialty ChannelsHartz Mountain Corporation Sep 2017 - Jan 2019Secaucus, Nj, UsPromoted to role with additional responsibility after one year. New responsibilities included overseeing the new Pet Specialty Channel managing relationships with Petco and PetSmart.• Successful in placing 12 new products in both Petco and PetSmart in over 3000 stores.• Added items on Petco.com and PetSmart.com• Incrementally grew online business $13M during this time with an additional $1m from Pet Specialty.• Managed 3 Direct Reports and 2 Rep Groups.
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Senior Director Of Ecommerce SalesHartz Mountain Corporation Oct 2016 - Sep 2017Secaucus, Nj, Us• Managed the partner relationships with Amazon and Chewy.com• Online sales grew incrementally by $7M.• Extremely data driven and expert at Amazon Analytics and performed competitive analysis and customer relationship management tools to outperform online competitors.• Managed 3 direct reports and 2 rep groups.
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Vice President Of Ecommerce SalesOutward Hound Sep 2015 - Aug 2016Greater Denver Area, Colorado, UsGlobal Pet Industry Leader for Pet Fashion, Life Jackets and Toy products under the Outward Hound, PetStages, Bionic and Nina Ottosson brands. Outward Hound has a Market Capitalization of $50MAfter 9+ years at Radio Systems Corp I was recruited by Outward Hound to create and lead their eCommerce Team. • Managed over $8M in eCommerce sales.• Incrementally grew sales by $2M• Accountable to lead, develop and grow the online eCommerce sales channel.• Partnered with key and strategic eCom accounts such as Amazon, Amazon Canada, Amazon United Kingdom, Amazon France, Amazon Germany, Chewy.com, Dog.com and Doggyloot.• Led sales strategy and promotion for outwardhound.com to become a best in class website. Proficient with Bronto, Magento, Google Analytics, Adwords and Search Engine Optimization.• Executed Amazon Media Services and Amazon Media Group campaigns on Amazon as well as set cadence and strategy for Deal of the Day, Lightning Deals, Best Deals, Price Discounts, and Vendor Powered Coupons.• Managed one direct employee. -
Senior National Ecommerce Sales ManagerPetsafe Brands Jan 2014 - Sep 2015Knoxville, Tennessee, UsGlobal Pet Industry Leader for Pet Electronics, Wireless Fences, Dog Trainers, Litter Boxes, Feeders and Fountain products under the PetSafe, Drinkwell, ScoopFree, Premier, SportDog and Invisible Fence brands. Radio Systems Corp has a Market Capitalization of $300MPromoted to position after 4 years of consistently exceeding sales goals. • Responsible for over $55M in eCommerce sales annually for this leader in the pet industry.• Incrementally grew the business $17M during this time.• Initiated and cultivated the top eCommerce relationships within the pet industry. (Amazon, Wag, Petco.com, Groupon, Walmart.com)• Launched Amazon promotional campaign for Prime Day which resulted in over $1M sales in one day.• Planned Deal of the Day, Amazon Media Group, Amazon Marketing Services, Lightning Deals, Best Deals, Coupons, Price Discounts and participated in Q4 Holiday and other promotional events.• Strong strategic thinker, able to translate overall business strategy and target consumer insights into a compelling, profitable, and winning online strategy.• Developed and executed strategies for all eCommerce programs intended to drive traffic & conversion and business growth with direct and partner websites.• Worked with the marketing team to execute a web merchandising strategy that is unique to how the consumer shops online.• Key leader in developing the strategy to support online marketing and social media marketing.• Provided insights and direction for new and current products, pricing strategies and market research.• Managed 2 direct reports (1 at headquarters and 1 SVS at Amazon).• Led the MAP (Minimum Advertised Program) team. First relevant program for the Pet Industry. -
National Ecommerce Sales ManagerPetsafe Brands Jan 2010 - Jan 2014Knoxville, Tennessee, UsPromoted to role after 3 years of building the eCom sales from small beginnings to a nationally recognized online brand.• FY 2014 grew the Amazon business 50% and $13.6M incrementally• Created the Authorized Retailer, Serialization and Minimum Advertised Price (MAP) program to learn and thoroughly understand where our products were being sold and by whom and to ensure they are being sold in a positive selling environment.• Launched and Managed our eBay direct storefront which received a Top Rated Plus Feedback score of 99.2%.
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Ecommerce Sales ManagerPetsafe Brands Aug 2006 - Jan 2010Knoxville, Tennessee, UsRecruited by Radio Systems Corp after I finished my MBA to build and lead the eCommerce Team. • Responsible for the introduction of eCommerce at RSC.• Built, launched and actively managed PetSafe.net for direct selling.• Won the prestigious Amazon Vendor of the year award in 2008 at the Amazon Vendor Summit.
Jason Berger Skills
E Commerce
Sales
Marketing Strategy
Marketing
Sales Management
Strategic Planning
Product Development
Social Media
Competitive Analysis
Social Media Marketing
Management
Product Marketing
Product Management
Program Management
Market Research
Forecasting
Digital Marketing
Sales Presentations
Customer Engagement
Consultation
Direct Sales
Customer Oriented
Dual Citizenship
Key Account Management
Cross Functional Team Leadership
Semiconductors
Account Management
International Sales
Marketing Management
Business Development
New Business Development
Electronics
Supply Chain Management
Semiconductor Industry
Sales Operations
Manufacturing
Team Building
Crm
Marketing Communications
Jason Berger Education Details
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The George Washington UniversityInternational Affairs -
St. John'S UniversityInternational Business
Frequently Asked Questions about Jason Berger
What company does Jason Berger work for?
Jason Berger works for W.f. Young, Inc.
What is Jason Berger's role at the current company?
Jason Berger's current role is Director of Ecommerce | Driving Online Sales Growth.
What is Jason Berger's email address?
Jason Berger's email address is t2****@****ahoo.ca
What is Jason Berger's direct phone number?
Jason Berger's direct phone number is +186580*****
What schools did Jason Berger attend?
Jason Berger attended The George Washington University, St. John's University.
What skills is Jason Berger known for?
Jason Berger has skills like E Commerce, Sales, Marketing Strategy, Marketing, Sales Management, Strategic Planning, Product Development, Social Media, Competitive Analysis, Social Media Marketing, Management, Product Marketing.
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