Jason Berger Email & Phone Number

East Longmeadow, Ma, Us

A Legacy of Innovation.Our family-owned and operated business has been pioneering animal wellness solutions since 1892.Driven by Purpose. Guided by Science.We believe in a world where all animals (and their humans) can live life to the fullest – a world where love is measured in tail wags, trail rides and dinner bowls licked clean. That’s why we harness the latest scientific discoveries to bring you functional, nutritious solutions to help your animals look and feel their best.Our premium brands include:EQUINEAbsorbine, UltraShield, ShowSheen, Hooflex, Leather Therapy, Silver Honey Rapid Wound Repair, Flex+Max, Bute-Less, and many more.LIVESTOCKFlys-X.PET SUPPLEMENTSThe Missing Link, Pet Kelp, Smartmouth Dental Chews, Honest to Goodness treats and Collagen Care Soft Chews.PET WOUND CARESilver Honey Hot Spot & Wound Care.

Launched eCommerce start up brands from scratch to 7 figures.

Chicago, Il, Us

Mella is a pet care start-up which was featured on the Shark Tank TV show on 3/1/24 and backed by Mark Cuban* Create and manage their digital strategy.* Launched brand online at Amazon, Walmart.com and Chewy.* Oversee Amazon Advertising and Google Adwords.

Elenco is a $25M STEM toy company and the maker of the SNAP CIRCUITS brand.•Lead and oversee strategic development, execution, and growth of Amazon and all online ecommerce initiatives.•Manage $12MM in online sales.•Drive revenue, enhance customer experience, and optimize operations to ensure success.•Oversee Online Marketplaces for Walmart.com, Target.com, Kohl’s and Macys.•Full P/L responsibilities. •Successfully passed through 6.1% price increase at Amazon

Chicago, Il, Us

Oil-Dri Corporation, NYSE: ODC, is a $300M company and the maker of Cat's Pride and JonnyCat litter.* Recruited and tasked to develop and lead the eCommerce strategy team at Oil-Dri.* Managed $16M in online sales.* Incrementally grew online sales +145% at Amazon.* Revamped Amazon Advertising strategy to produce an overall 60% conversion rate (categoryaverage is 40%).* Managed Chewy direct site and Private Label initiatives.* Started relationship and selling with Petco.com.* Created and implemented a successful EMAP (Minimum Advertised Price) policy.* Oversaw Walmart.com and Target.com.

Secaucus, Nj, Us

Global Pet Industry Leader for Flea and Tick, Dog/Cat Treats, Pet Pads, and Dog Toy products under the Hartz, Home Protection, Oinkies, Duraplay and Delectables brands. Hartz has a Market Capitalization of $300M.• Created the eCommerce team at The Hartz Mountain Corporation• Manage $44M in online sales. Report to the CEO.• Incrementally grew online sales +2100% at Amazon and Chewy.com sales from $2M to $44M (est) in less than 4 years.• Manage 3 direct reports and 2 rep groups.• Developed the digital marketing and digital sales strategy with a heavy emphasis on online marketing, merchandising and web analytics. • Direct and oversee the organization's digital strategy, eCommerce sales and marketing policies, objectives, and initiatives. • Lead the transition of the company’s online retail operations.• Responsible for the online customer shopping and user experience.• Execute short and long term business plans and forecasts for continued sales and profit growth• Provide cross-functional team leadership to establish priorities for online product development, product management and product marketing projects and ensure timely execution.• Create online advertising and marketing strategy including Amazon Advertising (Amazon Sponsored Search and Amazon Display Search)• Created Minimum Advertised Price (MAP) program to increase margins for Hartz and retail partners.• Full P/L responsibility and forecasting.

Secaucus, Nj, Us

Promoted to role with additional responsibility after one year. New responsibilities included overseeing the new Pet Specialty Channel managing relationships with Petco and PetSmart.• Successful in placing 12 new products in both Petco and PetSmart in over 3000 stores.• Added items on Petco.com and PetSmart.com• Incrementally grew online business $13M during this time with an additional $1m from Pet Specialty.• Managed 3 Direct Reports and 2 Rep Groups.

Secaucus, Nj, Us

• Managed the partner relationships with Amazon and Chewy.com• Online sales grew incrementally by $7M.• Extremely data driven and expert at Amazon Analytics and performed competitive analysis and customer relationship management tools to outperform online competitors.• Managed 3 direct reports and 2 rep groups.

Greater Denver Area, Colorado, Us

Global Pet Industry Leader for Pet Fashion, Life Jackets and Toy products under the Outward Hound, PetStages, Bionic and Nina Ottosson brands. Outward Hound has a Market Capitalization of $50MAfter 9+ years at Radio Systems Corp I was recruited by Outward Hound to create and lead their eCommerce Team. • Managed over $8M in eCommerce sales.• Incrementally grew sales by $2M• Accountable to lead, develop and grow the online eCommerce sales channel.• Partnered with key and strategic eCom accounts such as Amazon, Amazon Canada, Amazon United Kingdom, Amazon France, Amazon Germany, Chewy.com, Dog.com and Doggyloot.• Led sales strategy and promotion for outwardhound.com to become a best in class website. Proficient with Bronto, Magento, Google Analytics, Adwords and Search Engine Optimization.• Executed Amazon Media Services and Amazon Media Group campaigns on Amazon as well as set cadence and strategy for Deal of the Day, Lightning Deals, Best Deals, Price Discounts, and Vendor Powered Coupons.• Managed one direct employee.

Knoxville, Tennessee, Us

Global Pet Industry Leader for Pet Electronics, Wireless Fences, Dog Trainers, Litter Boxes, Feeders and Fountain products under the PetSafe, Drinkwell, ScoopFree, Premier, SportDog and Invisible Fence brands. Radio Systems Corp has a Market Capitalization of $300MPromoted to position after 4 years of consistently exceeding sales goals. • Responsible for over $55M in eCommerce sales annually for this leader in the pet industry.• Incrementally grew the business $17M during this time.• Initiated and cultivated the top eCommerce relationships within the pet industry. (Amazon, Wag, Petco.com, Groupon, Walmart.com)• Launched Amazon promotional campaign for Prime Day which resulted in over $1M sales in one day.• Planned Deal of the Day, Amazon Media Group, Amazon Marketing Services, Lightning Deals, Best Deals, Coupons, Price Discounts and participated in Q4 Holiday and other promotional events.• Strong strategic thinker, able to translate overall business strategy and target consumer insights into a compelling, profitable, and winning online strategy.• Developed and executed strategies for all eCommerce programs intended to drive traffic & conversion and business growth with direct and partner websites.• Worked with the marketing team to execute a web merchandising strategy that is unique to how the consumer shops online.• Key leader in developing the strategy to support online marketing and social media marketing.• Provided insights and direction for new and current products, pricing strategies and market research.• Managed 2 direct reports (1 at headquarters and 1 SVS at Amazon).• Led the MAP (Minimum Advertised Program) team. First relevant program for the Pet Industry.

Knoxville, Tennessee, Us

Promoted to role after 3 years of building the eCom sales from small beginnings to a nationally recognized online brand.• FY 2014 grew the Amazon business 50% and $13.6M incrementally• Created the Authorized Retailer, Serialization and Minimum Advertised Price (MAP) program to learn and thoroughly understand where our products were being sold and by whom and to ensure they are being sold in a positive selling environment.• Launched and Managed our eBay direct storefront which received a Top Rated Plus Feedback score of 99.2%.

Knoxville, Tennessee, Us

Recruited by Radio Systems Corp after I finished my MBA to build and lead the eCommerce Team. • Responsible for the introduction of eCommerce at RSC.• Built, launched and actively managed PetSafe.net for direct selling.• Won the prestigious Amazon Vendor of the year award in 2008 at the Amazon Vendor Summit.

Ba, International Affairs

Mba, International Business