Analyze business objectives and build campaigns for brands across categories by effectively leveraging Mirchi and TOI audience networks across platforms (Digital - Social Media, Premium Publications, Platforms - Gaana, MX Player etc. Radio, TV - IP's, Print, etc.) with a goal to achieve measurable and time-bound Marketing and Business Objectives.Specialize in building integrated marketing solutions backed by data driven decision making, through strategic partnerships with platforms… Show more Analyze business objectives and build campaigns for brands across categories by effectively leveraging Mirchi and TOI audience networks across platforms (Digital - Social Media, Premium Publications, Platforms - Gaana, MX Player etc. Radio, TV - IP's, Print, etc.) with a goal to achieve measurable and time-bound Marketing and Business Objectives.Specialize in building integrated marketing solutions backed by data driven decision making, through strategic partnerships with platforms, media and influencers which together amplify the campaign impact and result in increased awareness, engagement, adaptation and advocacy.Keen view point on existing media trends, digital user behavior and journey, purchase trends, perceptual shifts, digital adaptation parameters that lead to sharper and more effective marketing campaigns.Results Achieved 1. Increase in MAU's & DAU's by 15% within a 3 month campaign2. Increased social media following across platforms by 20 - 25 % 3. Increased market share in predefined geographies through targeted media campaigns by leveraging a combination of hyper local and national influencers4. Drive app installs of over 300k through a 3 month long Pan - India integrated marketing campaign focused on platform adaptation and user engagement inspired by passion driven communication and strategic influencer campaign Show less

Lead the demand generation activities & Go-to-Market strategy for the U.A.E.Help brands optimize their campaigns by strategically placing relevant, engaging and goal driven content (awareness, recall, recognition, lead-generation, store/website visits, conversion, loyalty) on a diverse portfolio of Marketing Channels produced by Maxposure Media Group.Communicate efficiently with multiple brands with varied portfolios (hospitality, FMCG, automotive, retail, banking, education… Show more Lead the demand generation activities & Go-to-Market strategy for the U.A.E.Help brands optimize their campaigns by strategically placing relevant, engaging and goal driven content (awareness, recall, recognition, lead-generation, store/website visits, conversion, loyalty) on a diverse portfolio of Marketing Channels produced by Maxposure Media Group.Communicate efficiently with multiple brands with varied portfolios (hospitality, FMCG, automotive, retail, banking, education, e-commerce etc.) and media buying agencies to ideate and execute tactical campaigns with a viewpoint of optimizing media spend through efficient audience targeting and content creation/placement.Maintaining, updating and consistently communicating strategic reports such as campaign measurement reports, predictive insights, target audience data etc. to internal teams and external stakeholders thereby ensuring continued interest in Maxposure's media channels.Ideating and strategically communicating (email marketing, social media, events, exhibitions, targeted conferences) seasonal, targeted and category based offers to the target audience on an ongoing basis with a goal to increase channel awareness, drive acquisition, encourage platform adoption, and have Maxposure's media channels at the 'top of the mind' of all potential brands and media agencies. Show less