Jason Mobley Email and Phone Number

• Global and Local Database Platforms: Provide strategic recommendations to internal stakeholders and set expectations for campaign success based on business needs and platform capabilities. • Budget Strategy and Implementation: Build and maintain strategic oversight of database marketing through budget design and maintenance across business areas. • Database Campaign Performance Management: Assume responsibility for database campaign performance, encompassing planning, forecasting, deployment, monitoring, and comprehensive reporting.• Collaboration across business areas: Conceptualize and execute CC and OC database campaigns, ensuring superior conversion rates and a robust ROI for HCP and DTC.• Database Health and Growth Leadership: Lead initiatives related to database health and expansion, involving the development and execution of database marketing programs through segmentation and data enrichment strategies. Drive growth through consent acquisition and the generation of new names.• Campaign Efficiency Optimization: Monitor and optimize campaign efficiency by extracting data, conducting in-depth analyses, and producing reports that enable the precise segmentation and refinement of campaigns.• Performance Updates and Executive Reporting: Assume a leadership role in providing performance updates to Sales and Operations Management, while delivering comprehensive insights on database campaign performance to executive leadership and global.• Vendor and Internal Resource Liaison: Act as a point of contact for vendors by managing pricing through negotiations according to allocated resources and expectations presented to executive leadership.• Market Analysis and Strategic Recommendations: Maintain a deep understanding of the market by continuously monitoring competitive dynamics and identifying trends that impact our business. Offer proactive recommendations and contingency plans to maximize opportunities for Coloplast's database.

• Led the development and implementation of strategic marketing campaigns that supported retention and engagement efforts.• Collaborated across departments to assess member engagement opportunities that coincided with government programs and services.• Ensured strategic alignment between the departmental goals and the development of marketing campaigns and messages.• Identified opportunities to streamline processes, increase productivity, and improve cost-efficiency across marketing campaigns and tactics.• Provided direction for marketing activities that promoted the member value proposition and maintained best-in-class member retention.• Analyzed competitive feedback through market research to build on strategies for improving market penetration in new regions.

• Executed marketing campaigns that support sales goals, enhance prospect/member experience and build brand recognition.• Conducted both qualitative and quantitative market research to develop customer insights allowing for strategy development while achieving sales and satisfaction targets.• Coordinated with healthcare providers, brokers, and internal sales to create a cohesive brand experience across platforms.• Created project plans and conduct workflow analysis including methods, processes, specific tasks, and schedules.• Assisted team with overseeing creative traffic, production, and distribution to external vendors, sales staff, and other internal departments as necessary to complete short and long-term projects.• Collaborated with third-party affiliates on the development and delivery of marketing collateral & digital communications that educate, inform, and engage members and prospects.

• Managed the creative development and execution process for multiple campaigns and marketing tactics including print, digital/online advertising, television, direct mail, sales collateral, retail/POS material, and social media communications to create brand awareness.• Coordinated material development/updates with internal departments and external agencies assuring all pieces were compliant in accordance with Government Markets/CMS regulatory guidelines.• Performed competitive intelligence and analysis research by evaluating regional media buys and external marketing pieces released by competitors allowing for improved market visibility.• Reinforced marketing data and Salesforce reporting through the creation of original reports detailing weekly spend, response, and B2B/B2C measurements allowing for optimal campaign decisions to be made.

• Published communication materials for new students, parents, and families (websites, guides, newsletters, social media). • Utilized assessment data to align programs with institutional goals.• Managed the delivery of orientation, transition, and retention initiatives from inception to completion (Drexel Preview Online, New Student Orientation, New Student Days, Family Weekend, Drexel Family Association).• Collaborated with institution-wide staff members to solve problems and ensure consistent messaging.• Worked with information and technology offices to increase efficiency and student engagement.• Facilitated communication between families and university administrators to respond to questions, concerns, and comments.

• Aided in supplemental courses to help improve international students understanding of business concepts• Conducted workshops for students wanting to develop their self-management skills and approach to learning • Worked one-on-one with groups of international students preparing business presentations and financial statements