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Responsible to develop key partnerships and alliances with existing and new E-Commerce accounts. This includes setting strategic plans to achieve financial goals and managing overall account relationships. Responsible for developing and implementing strategic direction for Ecom Channel with focus on Amazon partnership and growth targets. Ownership of all E-commerce related account planning, forecasting, P&L responsibility, trade management, budgeting, MAP strategy, and vendor agreements.

Over 7 years of experience in managing E-Commerce Channel business as Senior Manager of E-Commerce within the Fishing Category. Proven ability to develop and execute strategic sales and channel development programs that positively impact both sales growth and profit performance. Consistent track record of exceeding growth and profit objectives. Responsible for managing all sales aspects of the Commercial E-Commerce Sales Channel achieving consistent growth while implementing corporate strategic growth initiatives with special focus on: Channel Management, Amazon, Pure Plays, Retail.com, Marketplaces and sales channels. Strategic Planning – Business Development – Financial Analysis – Brand Management – Channel Insights – Trend Analysis – Performance Reporting – Sales Presentations – Inventory Analysis Planning

7 years experience in Sporting Goods as Manager of E-Commerce, Field Sales Representative, Sr. Sales Coordinator, and Customer Service Representative working for Spalding and Russell Athletic. Proven ability to develop and execute strategic sales/business development programs that positively impact both sales and profit performance. Consistent track record of meeting or exceeding growth and profit objectives as evidenced by recognition as 2008 Spalding Salesman of the Year award recipient.*Strategic Planning *Business Development *Account Development *Brand Management *Financial Analysis *Market/Trend Analysis *Inventory Analysis *Sales Presentations