• Manage the operations and direction of the company, working with a team of 40+ employees.• Developed brand standards for this family business that designs and builds all-inclusive outdoor living spaces.• Creates a strategic marketing plan that fosters growth for the company, supporting company objectives and executes every aspect of the plan by first understanding the goals, creating a plan that exposes all methods for marketing to the target market and tracks the plan using metrics such as data points from the qualified leads.•  Designs consistent communications for the brand, such as language for the elevator pitch, the website, within social media content and within emails and phone calls.•  Photograph select projects once completed, publishing them online.•  Developed and implemented an employee accessible database for all photography within the portfolio, which puts all photos into a central place, quickly searchable by client name, year and product keywords.• Builds relationships by engaging employees, clients and members of the community, spreading goodwill for the company through published blog and social media content and consistent community affiliations. • Writes a monthly email newsletter​, which works as a sounding board for feedback on future product ideas, newsletter content and company events and promotions.• Creates and maintains databases that house key data in which the marketing team uses daily, such as the customer relationship management (CRM) database, the content management workflow, data points from new leads, new sales and tracking metrics that go along with these points that allow the team to continue to effectively execute the plan.

• Photography and video production for businesses• Social Media, marketing and promotions consulting• Web design built on the Squarespace.com platform

• Member of the Mayo Clinic Social and Digital Innovation team at Mayo Clinic, providing production and educational support for all things social media to to Mayo Clinic’s Florida, Arizona and Minnesota campuses. • Wrote copy, shot photos and produced videos for both internal (intranet) and external (public blogs) stories about employees, volunteers and patients of Mayo Clinic. • Engaged employees with stories and video by sharing with them how their story will help impact other employees and/or patients. • Conducted numerous training classes via Mayo Clinic’s annual Social Media Health Care Summit on the effective use of social media, blogs and videos within the healthcare environment at Mayo Clinic and within Mayo Clinic’s Care Network of healthcare organizations throughout the United States and internationally, including Brisbane, Australia, being the Communications Specialist chosen to represent the Mayo Clinic Social and Digital Innovation team.• Sole member of the team on the Jacksonville, Florida campus, creating, managing and promoting my own projects while following the strategic communications plan.

• Being conditioned to the fast-paced, daily deadline environment of a print + online newspaper, it was the norm to schedule interviews, execute interviews, shoot photos/video and publish a blog post all within the same day.
• Conceptualized and shot journalistic video using audio/video recording devices to tell the story in the best way.
• Conducted interviews using pre-written questions that supported the direction of the story.
• Captured news, studio and feature photos of different subjects, cataloging and publishing same day.
• Covered live events using twitter, facebook and streaming video to get the latest news to the public.
• Taught photographers and reporters throughout the newsroom how to create, edit and publish audio and video content to the web and throughout social media networks.