Jason Draper Email & Phone Number

New York, Ny, Us

-Managed podcast marketing partnerships with a birds eye view of all podcast touchpoints post-deal with a working knowledge of podcast programming-Leader and advocate for SXM media across brands both external, as well as, internal with brand content marketing teams-Utilized an agency consultative approach with internal partners to advocate for external partnerships both original and third party-Developed and cultivated strong relationships with all podcast partners and creators-Provided strategic promotional cross-platform integrations and marketing campaigns-Maintained an understanding of the podcast content landscape to include audience response, conferences, campaign techniques, ad promotion both on and off platform-Worked closely across all internal teams including: Marketing, Events, Industry Relations, Ad Innovation, Design, Sales Marketing, Branding, Multicultural, and Research-Served as the daily contact with show teams to align podcast priorities across SXM Media brands-Set goals to understand data measurement for campaign reporting to include KPI’s

|| ACCOUNT WORK: Converse, Viacom/BET, Atlanta Falcons, Chauncey Davis Foundation, Aunt Jackie’s Haircare, One Music Fest, National Diabetes Association, Revolt TV, Big Brothers Big Sisters of Greater - LA, Manhattan Concert Productions, Honda Battle of the Bands|| OUR POSITIONING: serve as principal on all strategic planning , brand positioning, and marketplace development for client + projects to further develop reach & scope through multi-tiered plans rooted within Cultural insights as well as proven methodology to include: SWOT analysis, budget projections, SOW drafting, competitive analysis, analytics, robust deliverables, media relations, community outreach, brand alignment and active ROI. || WE ARE OPEN TO: current RFPs, new client inquiries, co-collaboration projects, event activation projects, social media management, PMO **CONTACT US TODAY FOR YOUR CONSULT**

New York, New York, Us

Atlanta, Georgia, Us

*Key Accounts: Allergen Pharmaceuticals (Botox), Buffalo Wild Wings-Lead key insights research and marketing initiatives presentations for internal communications around client portfolio-Worked in conjunction with the Vice President of Client Management to develop and executive on tactical plans to achieve organizational consistency, internal growth metrics and earnings goals-Effectively managed the day-to-day operations of an account management team -Worked with CFO to manage $1M client budget and spending reconciliation-Advised Senior leadership around organizational culture and team morale-Maintained a highly credible professional profile within the industry-Lead successful client pitches, to include $500k in new business-Organized and directed a real-time content focused client partnership team, an industry first of its kind-Worked with HR to Identify internal/external resources to address opportunities for account services offering expansion-Provided leadership around strategic direction to existing, and new client pitching-Provided extensive writing, editing, strategy, and management of a variety of internal and external marketing communications vehicles and processes including: collateral materials, web content, firm profiles, news releases, deal announcements, key leadership communications, social media programmingMaintained up-to-date knowledge on industry trends with particular focus social media trends and categorical branding best practices

Atlanta, Ga, Us

KEY ACCOUNTS: Publix Supermarkets, KOCH Industries, St. Jude Hospitals, The GA Lottery Conduct in-depth segmentation analysis to inform marketing decisions and media buysLeverage internal Senior Leadership communication to support ongoing new business acquisition strategy: 2019 secured over $500k in new businessAnalyze data used to make operational decisions for the viability of the agency to influence bottom line profitability Develop best-in-class presentations and leadership briefing documentsCo-manage preparation of annual budget with SVP for client approval and/or renewalOversee team of Account Managers and monitor productivityCreate and manage scopes of work, project estimates and budgets, ongoing management of spending and cost associations

London, London, Gb

KEY ACCOUNT: The Home DepotParticipated in preparation of annual marketing plans and year-end recap reporting Worked with leaders across departments and divisions to ensure strategic integrity and implementation Contributed to key brand strategies, identified opportunity growth and provided alternative solutions toward profitability Created and edited copy, as well as, served as the final quality control for all client-facing contentManaged team of 4 direct reports, and 15+ indirect support service team members Oversaw the development of planned partnerships with content providers and other online entities to target key audiences Set priorities and managed team work flow; prepared brand costs, income projections and the PO process Collaborated with Senior Management, Strategic Operations, Media team to create new business Scopes of Work Managed digital, social, new media, mobile and broadcast campaigns that supported brand affinity and informed revenue goals Oversaw budget and monthly burn rate hours for support team leads Co-created the first ever consumer journey funnel for The Home Depot in the history of the organization specific to the AA audience

Paris, Fr

KEY ACCOUNTS: P&G, Verizon, Delta, MLB, Target, Hennessy, WalmartManaged multiple client accounts in the range of $30k - $500k to include: consumer goods, brands, spirits and events Set brand expression goals through partnerships with corporate and celebrity personalities, events, conferences and other highly visible extensions Implemented marketing plans that included digital, social and traditional media Managed direct reports, as well as, external contract support vendors and creatives Developed strategies and programs to fulfill corporate partnerships, including sponsorships Communicated cross-functionally with partner agencies on multi-layered programming and initiatives Created value-added growth opportunities based on analytics and data implications Provided thought leadership for account viability through ideation and strategy Collaborated with Executive team on organizational opportunity growth and structure Managed key account elements such as: timelines, budgets, workflow and reporting MEDIA PARTNERS: Ebony, Entertainment Weekly, Paper Magazine, Nylon Magazine, Radio One, Essence, Black Enterprise, Essence Magazine

Atlanta, Us

PARTNERSHIPS INCLUDED: Apple iTunes, Amazon, HARPO Studios, Twitter, FacebookWorked cross-functionally with Ad Sales, on-air promotions, creative and external agencies Developed customized marketing campaigns to meet integrated client solution objectives Managed multi-channel marketing deliverables across digital and linear channels: on-air, online, mobile, social, emerging media and mobile Served as content manager for all social media channels for the network and talent to expand the brand’s social presence Managed content messaging for on-air and digital promotional assets Developed mobile and social media plans to engage online audiences and drive traffic to core product Used analytics to anticipate trends, manage assets and provide problem-resolution

Atlanta, Georgia, Us

Managed program launch asset deliverables Worked as team lead on internal department rebranding initiatives Cross-managed client request and processes between domestic and global partners Developed quality assurance processes to safeguard client deliverables Served as department lead on company-wide initiatives and cross-departmental opportunities

New Brunswick, Nj, Us