Ever happy to share my passion for real people nurtured over 30 years - please connect and reach out.As the founder and MD of Square Holes, our mission is to partner with human-curious leaders to optimise growth and innovation through tailored on-going market research and cultural insight programs. Inspiring Business Growth and Flourishing Cities (education, government, culture, economy…) since 2004. Growth, inspired by real people.I have been leading a team of passionate and curious researchers for 20+ years, delivering insights that help our clients grow their brands, businesses, and communities. I have a strong background in econometrics, psychology, and strategy, and I am a Fellow of the Australian Research Society, a prestigious recognition of my contribution to the industry.I have worked with clients across various sectors and regions, including Telstra, Ford, Lion Co, Haigh's, Codan, and government agencies, to understand the needs, motivations, and behaviors of real people. I specialise in cultural insights, brand growth, B2B, education, and public research, and I have supported projects that have generated positive social and economic outcomes. I am also a publisher, writer, presenter, mentor, innovator, and dad, and I am driven by my values of curiosity, creativity, and collaboration.
Listed skills include Market Research, Strategy, Marketing Strategy, Customer Insight, and 33 others.
