Jason Watts Email & Phone Number

Basking Ridge, Nj, Us

Basking Ridge, Nj, Us

Recognized for the successful launch of data governance in website analytics in a previous position and was therefore entrusted with the orchestration and implementation of a 'Hub and Spoke' governance program, where my team served as the central hub. This initiative expanded to encompass more than a dozen spokes, catalyzing a widespread transformation within the consumer group.-Nurtured and solidified influential collaborations with extensive cross-functional teams within the Verizon Consumer Group (VCG), encompassing every channel, to facilitate the seamless onboarding of new spokes.-Spearheaded the enterprise-wide implementation of Collibra, a data governance solution, to meticulously catalog and standardize over 800 key performance indicators (KPIs), 59 comprehensive reports, and various critical data assets. This effort ensured alignment and synergy throughout the entire organization.-Oversaw and managed the strategic partnership with Collibra, ensuring optimal performance and value delivery from this pivotal data governance tool.-Managed user licenses and conducted ongoing audits to guarantee that only authorized individuals had access to critical data assets, preserving data security and integrity.-Developed and delivered extensive training sessions for spokes, crafting procedures and policies that were thoroughly documented in Confluence, creating a robust framework for knowledge management.-Led weekly working meetings aimed at addressing intricate data issues that spanned multiple channels and departments, ensuring a coordinated approach to problem-solving and data optimization.-Regularly delivered compelling presentations to an executive steering committee, ensuring their buy-in for pivotal decisions and keeping them apprised of the progress and status of working team projects.

Basking Ridge, Nj, Us

Handpicked to spearhead the strategic management of personalization opportunities on the company website, undertook the formidable task of building and leading a high-caliber team of data scientists. Their mission: to deliver invaluable insights and performance analytics derived from sophisticated multivariate testing initiatives conducted on verizonwireless.com, resulting in a paradigm shift in data-driven decision-making.-Orchestrated the assembly of a five-member team of accomplished data scientists, meticulously selected for their prowess in researching and presenting intricate insights related to A/B testing, personalization, and merchandising. These initiatives were executed through the utilization of cutting-edge tools such as Adobe Analytics and Adobe Target, marking a turning point in data-driven strategies.-Harnessed the full potential of SQL and Tableau to extract and present in-depth performance data of multifaceted campaigns and tests conducted on the high-traffic platform, verizonwireless.com. This transformational approach empowered data-backed decision-making like never before.-Skillfully crafted and presented compelling data-driven presentations to organizational leadership, effectively advocating for strategic redesigns across our digital assets. These presentations were instrumental in driving substantial improvements and innovations across the digital landscape, thereby elevating the organization's online presence.

Basking Ridge, Nj, Us

Chosen to spearhead a strategic transition into B2B reporting for digital and retail, Jason was tasked with not only orchestrating the shift but also assembling and leading a dynamic team, with a core mission to drive the automation of reporting processes.-Pioneered the development of a cutting-edge, automated reporting platform, harnessing the prowess of Teradata SQL, VB.net, and VBA. This transformative system efficiently managed and streamlined over 20 complex daily reports, drastically enhancing operational efficiency and data accessibility.-Implemented rigorous data governance protocols to ensure the highest data quality standards, minimizing errors and enhancing the reliability of critical insights.-Leveraged advanced data visualization tools and techniques to transform complex data sets into easily digestible and actionable insights, enabling leadership to make more informed, data-driven decisions.