Halo is a product and marketing consultancy that specializes in marketing operations, platform innovation, technology implementation, and C-level strategic support.We have the privilege of advising a diverse range of companies, each a leader in its domain:- Skyfii: Revolutionizing customer engagement through data-driven insights.- DynaVap: Pioneering in the field of thermal extraction technology.- Wellbe: Transforming patient experiences in healthcare.- Encryptics: Leading the charge in secure data solutions.- Murfie: Redefining music storage and streaming services.- AffinityX: Excelling in creative design and marketing services.- Urlgenius: Innovating in the realm of online marketing.- Lee Enterprises: Shaping the future of digital media and advertising.- Sonic Foundry: A trailblazer in video capture and management solutions.- Belt: Keep professionals on task with a unified calendar driven by AI.- Spokenote: Enhancing communication with innovative QR code solutions for quick and easy sharing of voice, text, and video messages.- CMAX AI: Revolutionizing digital marketing with advanced AI-driven SEO and online marketing solutions to boost visibility, engagement, and conversions for businesses.

As the Senior Vice President of Product at Sonic Foundry, I led product strategy and development, significantly boosting user engagement and technological innovation. I oversaw the development of product strategies that aligned with market demands and business goals, managing a team of product managers, designers, and analysts. My role extended to conducting market analysis and collaborating with stakeholders to meet customer expectations.A key accomplishment was my pivotal role in the acquisition of Mediasite by Enghouse, where I facilitated negotiations and team integration, expanding our market reach and enhancing our technological capabilities

As the Chief Marketing Officer at Beonic, a leader in advanced analytics and business intelligence solutions, I spearheaded our marketing strategies, embracing the challenge to elevate brand presence and foster robust growth. My role was pivotal in reshaping the marketing department to thrive in the dynamic tech landscape.Key Responsibilities:- Developed and executed a comprehensive marketing strategy that increased our market penetration and supported sustainable growth.- Led a team of marketing professionals in delivering innovative campaigns, focusing on digital transformation and data-driven decision-making.- Collaborated closely with the product development team to ensure alignment between product offerings and market needs, enhancing product positioning and customer satisfaction.- Managed substantial budget allocations, optimizing spend across multiple channels to maximize ROI.- Forged strategic partnerships and alliances, enhancing Beonic’s network and influence in the tech industry.Achievements:- Successfully increased brand visibility by 40% through targeted digital marketing campaigns and strategic content initiatives.- Enhanced lead generation by 55%, significantly boosting sales pipeline and contributing to a record-setting revenue growth of 25% year-over-year.- Drove the digital transformation of the marketing department, incorporating AI and ML tools to refine analytics and improve campaign effectiveness.Skills Utilized:- Strategic Leadership- Data-Driven Marketing- Digital Campaign Management- Budget Oversight- Team Building and Leadership- Stakeholder Engagement

At PegEx, I invented and built the company’s AI-Driven Hazardous Material ERP system, which significantly contributed to securing $8M in new venture capital funding. I was responsible for developing the company’s SaaS platform from concept to client launch, overseeing the entire process to ensure its success. Additionally, I assisted in obtaining the $8M funding, further supporting the company’s growth and innovation.

Spendsetter is a Mobile Advocacy Marketing Platform that allows brands to build their own database of brand advocates. The platform provides incentives/rewards, native applications, location-based communication, and a mobile rewards marketplace. (acquired by Moontoast in May 2014).

Founded company and was the inventor of the platform. Raised $24.2M in total funding. Shoutlet was acquired by Spredfast (now part of Khoros). Shoutlet is the leading social relationship platform. We help large companies prove return on social through a focus on integrating social data into business, scaling social across the enterprise, and helping brands build relationships that drive measurable business impact.

As the Director of Marketing for Broadjam.com, I was instrumental in creating the initial music competition platform that has connected countless artists with new opportunities. I also played a key role in assisting with the development of the online voting system for the Academy of Country Music, ensuring a seamless and reliable process. Additionally, I led industry partnerships with renowned names such as Peavey, the Red House Tour (Jimi Hendrix), and Taxi music publishing, fostering collaborations that have significantly enhanced our reach and impact in the independent music industry.

As a Senior Product Manager at MyWeather, LLC, I played a pivotal role in driving subscriber growth through innovative product-led strategies. My responsibilities included overseeing all marketing and trade show activities, implementing sales and marketing operations platforms, and building and maintaining the MyWeather website. My efforts contributed significantly to making MyWeather a premier weather application and online community, delivering tailored forecasts to millions of subscribers. This success ultimately led to the acquisition of MyWeather by The Weather Channel, marking a significant milestone in the online weather space.