Plan, design and execute qualitative studies, such as field observations, interviews, remote and in-person usability studies for existing and future productsPlan, design and execute quantitative studies, such as time on task, analyzing surveys, a/b tests, etc.Moderate and facilitate workshops with users and stakeholders for insights validation or to unify on product vision or roadmap or user journey exercises Analyze, synthesize and communicate research insights and findings to the stakeholders and be the influencer for changeSynthesize and summarize findings within and across studies and participants, identifying key insights and opportunities, and work with designers to turn findings into great user experiences.Collaborate with UX/UI designers, and cross-functional teams (Engineers, Product owners, Business Analysts, etc.) to turn insights from research into solutions to business requirementsCollaborate with UI team to conduct user experience journeys, user personas, discussion guides, test scripts, wireframes, interactive mockups, user flows, sketches, & written specifications, etc based on research insights Collaborate with analytics teams to collect and synthesize data.Work with UX/UI designers to define user interaction models, and workflows, conduct heuristic evaluations on design iterations and, as needed, develop wireframes and interactive prototypes to communicate design directionIdentify design requirements and help define product or project approachConduct targeted formative and evaluative research with our users to understand fundamental UI/UX questionsConduct Use research to inform the short term UX design needs as well as the long term vision of our products.

Plan, design and execute qualitative studies, such as field observations, interviews, remote and in-person usability studies for existing and future productsPlan, design and execute quantitative studies, such as time on task, analyzing surveys, a/b tests, etc.Moderate and facilitate workshops with users and stakeholders for insights validation or to unify on product vision or roadmap or user journey exercises Analyze, synthesize and communicate research insights and findings to the stakeholders and be the influencer for changeSynthesize and summarize findings within and across studies and participants, identifying key insights and opportunities, and work with designers to turn findings into great user experiences.Collaborate with UX/UI designers, and cross-functional teams (Engineers, Product owners, Business Analysts, etc.) to turn insights from research into solutions to business requirementsCollaborate with UI team to conduct user experience journeys, user personas, discussion guides, test scripts, wireframes, interactive mockups, user flows, sketches, & written specifications, etc based on research insights Collaborate with analytics teams to collect and synthesize data.Work with UX/UI designers to define user interaction models, and workflows, conduct heuristic evaluations on design iterations and, as needed, develop wireframes and interactive prototypes to communicate design directionIdentify design requirements and help define product or project approachConduct targeted formative and evaluative research with our users to understand fundamental UI/UX questionsConduct Use research to inform the short term UX design needs as well as the long term vision of our products.

Created graphic design standards,visual branding, user experience, andinterface design for 4+ brands.Executed design decision details fromcomponents, materials, aesthetics andergonomics.Created wireframes, mockups, andprototypes, on paper, in Figma, orusing Adobe Suite,(2015-2022)

Point of contact for generatinggraphics, designs, informative boards,SMS banners, and sales flyers. (Incompliance with LCB regulations)Provided detailed illustrations andpresentation graphics for both clientand in-house projects.Head of store event planning,bookings, and social mediaengagement.