Jason Egbuna, Cm Email & Phone Number

Hamilton, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Hamilton, Ontario, Canada

Toronto, Ontario, Canada

As the Manager, Direct Marketing, Leadership Giving I am responsible for helping to attain the annual fundraising goals of the Leadership Giving (LG) program, with a dual focus on the direct response program and personal solicitation program. I am responsible for the acquisition, stewardship and retention of leadership level annual donors and am a relationship manager for supporters who give at the $1,000 to $50,000 level. I provide strategic input to the LG program, execute direct marketing initiatives in conjunction with agency partners and provide personal communication with donors to offer ongoing stewardship and personally secure leadership level gifts.KEY RESPONSIBILITIES• Continue to build a sustainable revenue stream and a committed community of Leadership donors• Help achieve the annual overall Leadership program fundraising goal• Develop, implement & monitor of direct response donor strategies from acquisition to retention and stewardship• Work with an outside supplier, to plan, develop, and oversee the execution of a series of mailings throughout the calendar year to current Leadership donors• Cultivate, solicit, steward and report on personal solicitation donor activity• Build long term relationships through personal interaction with donors on assigned portfolio with a strong emphasis on voice to voice interaction strategically used to discover, cultivate, invite and steward donors as partners• Implement account and moves management strategies to ensure donors are cultivated toward their full giving potential• Develop annual contact plans for top tier donors• Work with internal team to shape and prepare offers for donors• Be responsible for meeting activity and revenue based metrics• Work collaboratively with other members of Leadership Giving team• Represent the Foundation in the internal and external community• Participate in events and activities with donors and prospects

Toronto, On

Toronto, On

Toronto, On

In this position, I led the Direct Marketing team through mentorship and staff development in order to ensure that short and long term goals were achieved. In partnership with the Director, Donor Base Development, I developed and executed the organization's key direct marketing initiatives, including developing segmentation and channel strategies.I managed and staffed the team, including executing overall performance management, coaching and fostering staff development. This role required me to provide direct marketing strategy and executional support for the Advancement, Donor Relations and Events teams and provide strategic input in Foundation metrics and metrics for the Direct Marketing program.From a strategic standpoint, I provided input into the organization's data driven donor retention strategies and executed them for Direct Marketing donors. I was tasked with managing a $7M budget including completing financial reporting and analysis for various Foundation members. I worked closely with senior members of other departments to ensure alignment and integration of business goals and strategies and managed partnerships with agencies and vendors.The Foundation trusted me to create strategies and documentation for risk mitigation and contingency planning and relied on my expertise to provide input into their organizational data strategy.

In this position, I managed direct marketing campaigns for clients including analyzing their data and providing insight regarding best ways for them to maximize their return on investment. The main focus within the division was a concentration on database hygiene and merge purge, allowing clients to create more streamlined and targeted campaigns.The position also required the direct management of account management staff and nurturing internal relationships between various divisions. I was often tasked with developing new business in collaborative efforts with the VP and COO. Creating divisional budgets and establishing a direction for the team were also key AD requirements.

The Marketing Ventures Specialist position at CanWest required the researching of media innovations in technology, technique and strategy in order to develop leading edge integrated media campaigns. My special focus was on creative animation and virtual insertion campaigns, mostly for placement in NFL broadcasts. I developed campaigns in conjunction with the Art Director after being briefed by clients regarding the goals of their campaign.Creating brand recognition and buzz was an essential part of this role. It was necessary to plan and find new ways of communicating brand messages to the viewing public.

In this position, I researched Halton-Dufferin labour markets and wrote quarterly reports on developments. I also analyzed and tabulated statistical information from Statistics Canada, disseminating information internally and to external clients as requested.The position required the development of statistical reports and briefs on the labour market for ministers, directors and managers, containing information on present and future trends, deficiencies and surpluses in employment and training.I provided project managers with analyzed research material as necessary in order to justify projects in the management area and assist in operational planning.

Freelance writer with published material in magazines such as Canadian House & Home and Corporate Knights.

Ba, Urban Systems

Activities and Societies: McGill Baseball

Certificate, Fundraising