Global marketing manager for Avanade Cloud Transformation services. Responsible for developing and executing the marketing strategy and messaging with a focus on driving market awareness and leads through the creation of compelling content, social engagement and digital marketing tactics. Actively involved in analyst relations, event planning, web strategy, social media and all aspect of marketing related to cloud transformation services.

Lead the global category marketing effort for IBM's portfolio of 6 mobile security offerings that are designed to address the mobile security threats that accompany deploying mobile access to the enterprise.Develop, execute and manage the social media strategy for IBM Mobile Security to generate awareness and drive registration and downloads of mobile security assets.

Leader on the B2B Saas/Cloud Services product management team handling various responsibilities including the day to day product management of value added services, end of life activities for services deemed no longer viable and pricing strategy/analysis. I am the coordination point for efforts to deliver B2B Services to other departments within IBM and to work to complete efforts to more fully integrate B2B services into IBM systems and processes.Successfully drove the effort to launch IBM B2B Services into the Indian market through a targeted vertical industry initiative.Lead the product development effort to add analytics to the B2B Services product line. This effort includes developing the strategy and vision, leading the cross functional team, documenting requirements and managing the overall product management process.Extensive work with IBM researchers in India and Israel to explore the possibilities related to analytics and the B2B Services product line. The goal was to identify a way that we could create greater differentiation from competitors and a stronger value proposition. This work has resulted in a patent being issued for “A Methodology for Determining Potential Enterprise Partnerships”. Conducted financial analysis to identify opportunities to make changes to offerings to increase revenue through price adjustments or grow margins through cost reductions.Managed the end of life effort for two legacy offerings and successfully migrated all existing customers off of the solutions and onto alternative solutions maintaining revenue and reducing expenses by $250K/year.Provided worldwide sales support for B2B Services product area through the handling of sales rep inquiries, calls with customers and delivery of sales training.

As part of the effort to integrate Sterling Commerce into IBM, I was responsible for educating internal IBM resources on the Sterling Commerce SaaS offerings. In this role, I identified opportunities within IBM where we could leverage these solutions for use both internally and in solutions for customers.Created overview presentations that communicated the strategic benefits of Sterling Commerce solutions and presented to technology leaders throughout IBM.Assembled cross functional teams to provide “deep dive” product presentations and demos in order to develop solutions for various internal IBM needs. Identified over $7M of IBM spend with external vendors that could be migrated to Sterling Commerce solutions to keep these funds internal and initiated projects on $3M of this spend.Secured funding and resources to allow the IBM CIO organization to design Sterling B2B SaaS solutions into their largest project.Identified IBM solutions that could be combined with the legacy Sterling B2B Services to create greater value for customers and cross sell additional IBM solutions.

Managed a team of three product managers, responsible for setting product strategy and doing product life cycle management for $130M in SaaS revenue. This included responsibilities such as developing business cases, setting roadmap priorities, managing cross functional teams, product training for sales teams, working with analysts, developing marketing materials, delivering customer presentations and creating programs to grow and drive sales pipeline.Created, implemented and managed sales programs designed to “close the gap” on revenue short falls. These programs provided a positive impact on net new customer acquisition and reduced customer attrition.Subject matter expert for presentations at annual customer events, tradeshows, webinars and analyst briefings.Coordinated and executed the plan to develop and deliver materials for use at annual customer events including Sterling Commerce Connection, Sterling Commerce Customer Advisory Council and IBM ImpactWorked with and led cross functional teams in the development and release of new products and functionality for the B2B SaaS product line.Provide support for an international sales force in positioning and selling services in assigned product area.

After 13 years in corporate America, I decided to explore the entrepreneurial side of myself and joined a lifelong friend in his safety consulting business. The growth of the business had been limited by his available time and business experience. I felt that I could join the company and create growth by applying my experiences in “big business” to his “small business” and by bringing a greater technical aptitude to the company.Responsible for managing and participating in all aspects of the day to day operations of the business including sales, marketing, training, accounting, web development and human resources management.Led all marketing efforts including the website management, developing all marketing materials and coordinating direct mail campaigns to maintain a 3X pipeline.Performed a complete redesign of the website to include class descriptions, class schedules, online registration for classes and an online catalog and store.Leveraged E-bay and Google to drive customer traffic and online transactions resulting in internet based revenue that accounted for 6% of revenue.Grew revenue over 200% during a two and a half year period through acquisition of competitors, development of new sales channels, expansion of service offerings, direct marketing activity and direct sales.Identified and closed sales opportunities that represented eight of the top 20 customers, six of which were in the top 10 for new accounts, in 2005.

Managed a team of nine associates responsible for the development, life cycle management and product marketing of eight services representing nearly $1B in annual revenues.Developed and communicated strategic direction to executive management, sales, customers, vendors, analysts and industry media representatives.Created marketing materials and coordinated the positioning of assigned products for tradeshows in various geographies.Launched products into WorldCom, UUNET and MCI international sales channels, providing training and support as needed.

As our business grew, the solutions our customers required became more complex and we were in need of standardized processes for creating and delivering non-standard solutions to customers. With knowledge of our entire product line and the systems and process used to deliver these solutions, I was selected to create a team and develop these processes.Responsible for the development of custom data networking solutions, by utilizing new technologies, for customers with annual billing potential in excess of $1M.o Processes that were put in place were part of closing 6 deals worth over $8.4M annuallyManaged a team of three associates responsible for developing, documenting and executing a process for delivery of non-standard solutions.Created standard process for use by cross-functional teams to develop customized solutions while reducing costs of development, meeting customer requirements and achieving required margins.1999 recipient of UUNET “Shooting Star” award for embracing change and successfully delivering a program to allow us to capture revenue from non-standard opportunities

In our first effort at delivering software as a service, we decided to begin hosting and managing Lotus Notes/Domino servers for our customers. I was tasked with leading a “skunk works” team to develop the service and launch it into the market.  Increased customer base 100% per year while growing annual revenue to $12M.Our success in this space led us to “white label” the hosting solution and become the “behind the scenes” provider of Lotus Notes hosting services for IBM (despite the fact that they owned Lotus) Acted as liaison between international field sales organization, customers, and technical resources to meet customer needs.Managed partner relationship with Lotus and coordinated our participation in the annual Lotusphere Tradeshow in Orlando FL.

Provided field sales support for Packet Services line of products.Prepared and presented product information for internal training classes.Developed and packaged new products and product enhancements.

Created pricing and performed margin analysis for all new products and services prior to production release.Developed and maintained relationships with domestic and international telephone companies for quoting and purchasing connections for customer solutions.