The Merisant Company is a private equity backed company that manufactures and sells a portfolio of sugar alternatives in over 90 countries under the Equal, Whole Earth, Pure Via and Canderel brands.Multi-faceted role in which I lead Global e-Commerce strategy as well as brand development and innovation strategy for the Equal and Whole Earth brands globally.- Increased brand store traffic and product page views by over +500% through the creation and deployment of a search strategy and optimized content across key e-Commerce retailers in 4 global regions- Delivered global e-Commerce revenue growth of +380% and +350% over the last 2 years through improved content, strategic price-pack architecture and enhanced imagery to improve consumer relevance, search rankings and conversion- Driving paid search campaigns which regularly deliver ROAS of +400% and beat benchmark targets across other metrics- Launched Amazon exclusive brands in North America and Europe meeting Year 1 revenue targets by partnering closely with internal cross-functional stakeholders and Amazon vendor teams - Mentor and develop e-Commerce managers across 3 international regions- Developed strategic, consumer validated positioning for 2 brands which served as the foundation for the new consumer communication strategy, including a new marketing campaign, for each of the brands- Global lead and key partner in the reversal of a 7-year trend of revenue decline to return consecutive years of year-over-year growth through developing the e-Commerce channel, driving the new product development agenda and launching marketing campaigns rooted in the new brand positioning- Leverage consumer validated product concepts to establish the rolling 3-year new product pipeline, ensuring a steady cadence of new news from the brand- Leading omni-channel go-to-market consumer launch strategy for the company’s expansion in China by partnering with a research agency in China to define the brand and product roadmap

Swanson is a private-equity backed direct to consumer e-Commerce and catalog retailer in the vitamins, minerals and supplements (VMS) category. Swanson sells over 22,000 SKU's between the Swanson brand and popular national brands on its retail website.- Owned overall product strategy including on-site merchandising, pricing models, product and brand positioning, consumer facing product communications, new product development from ideation through commercialization and national brand promotions/communications to deliver revenue and margin targets- Organized and led cross-functional teams who leveraged consumer insights and market trend analysis to identify, design and commercialize innovative new products, driving value creation including 5 projects which delivered an incremental +$3 million of revenue in year 1- Developed product portfolio roadmaps which determined white space opportunities within the existing portfolio- Recruited, hired and developed a team of 5 brand managers and merchandisers, 3 of whom were located in a satellite office, successfully leading the team through multiple re-organizations without any attrition- Embedded consumer insights as a strategic decision-making tool – fielded qualitative and quantitative studies, led consumer segmentation study with IRI and partnered with SPINS, a syndicated data provider- Built partnerships with key agencies to create a consumer validated new visual identity for the Swanson brand, updating the brand positioning, tone of voice, packaging graphics and key visual assets

Glanbia Performance Nutrition (GPN) was the fastest growing and most profitable division of Glanbia, PLC during my tenure with the company. GPN manufactures and sells a portfolio of branded supplements in the Sports Nutrition category including BSN, Optimum Nutrition, Isopure, Amazing Grass and Think Thin.During my 4 years with the company, I held both regional and global marketing roles on the BSN brand team. - Led brand strategy, product portfolio architecture design, consumer insight fueled innovation and delivered equity-building initiatives across 4 global regions.- Drove strategic brand positioning assessment and tactical deployment of a new process designed to improve brand relevance and appeal with consumer target through qualitative and quantitative consumer research as well as internal cross-functional workshops to deliver new positioning, tone of voice and visual identity- Designed the global innovation pipeline and owned the roll-out of new products from ideation to commercialization including a new product platform which launched 9 product lines in 5 categories across 3 global regions in under 18 months and delivered incremental revenue in Y1 - Increased market penetration through region specific innovation projects, entering the brand into new category segments in the U.S., Asia Pacific and South America- Mentored and developed direct reports, successfully coaching an associate from at-risk to a high-performer- Awarded 1 of 14 spots in the pilot class of the GPN Global Leadership Development program

Glanbia Performance Nutrition (GPN) was the fastest growing and most profitable division of Glanbia, PLC during my tenure with the company. GPN manufactures and sells a portfolio of branded supplements in the Sports Nutrition category including BSN, Optimum Nutrition, Isopure, Amazing Grass and Think Thin.During my 4 years with the company, I held both regional and global marketing roles on the BSN brand team.- Drove key brand initiatives to deliver consecutive years of revenue and margin growth through the creation and roll-out of price and promotion strategies as well as development and positioning of new products - Created new merchandising programs which delivered branded points of disruption in 2,000+ retail locations

Nutro was an $800 million division of MARS, Inc., and a market leader in super-premium natural pet nutrition.- Led new product development focused cross-functional teams to deliver innovative products across the pet treats portfolio, helping to grow the brand +28% over prior year while increasing share- Delivered equity-building initiatives while managing Strategic and Consumer Promotions agency relations, becoming a highly regarded agency partner

- Drove packaging refresh project on the largest segment of the Nutro product portfolio- Designed a promotional program to drive cross-category purchase, increase trial, basket ring and household penetration, resulting in new organizational capabilities and adding incremental new households- Developed consumer promotions toolkits for national accounts and distributors- Led analytics and developed the strategic recommendation for the building blocks, objectives and growth targets for the annual brand plans- Built a distribution range analysis tool to enhance category management capabilities for the field sales team, allowing the Territory Managers to optimize their product mix within their retailers.- Developed a streamlined toolkit for the Sales team to support new product launches and key drive periods. - Developed a reporting tool to manage the $50 million Marketing Appropriations Budget giving the team real-time reporting capabilities previously not available at Nutro

- Provided market analytics and insights for the 5-year Blue Print, annual operating plans, annual brand plans, identification of white space opportunities for innovation as well as ad hoc requests- Created a reporting database and front end interface providing the Brand Marketing and Category Management teams with access to syndicated data on an ad hoc basis that was not otherwise available- Leveraged analytical skill set to distill large amounts of data from disparate sources down to key insights and recommendations to the Executive Management team, Brand Marketing team and Sales team.- Developed model to deliver critical market sizing and insights in a data poor environment for the Pet Treats category- Managed relationship with 3rd Party data vendor, GfK Surveys & Audits, including contract development, compliance and vendor accountability, ensuring data integrity. I reduced costs by 10% and improved data accuracy through parallel analysis of multiple data sources and a continuous feedback loop with GfK.

Recruited out of Nestlé into the Supply & Logistics department, I gained valuable experience in managing distributor relationships within a 3-tier distribution model.- Managed product supply of 3000+ SKU’s for 20+ wholesalers to support distributor demand and deliver company objectives. - Analyzed brewery production plan versus wholesaler forecasts and on-hand inventory levels across the wholesaler network to correct inventory at risk positions and ensure inventory level, case fill rates and on-time delivery targets were exceeded.- Collaborated with breweries to insure production plan was aligned with sales trends and forecasted demand

Promoted into Supply Chain Analyst role supporting the PetSmart National Account team, I gained valuable experience in data analysis, turning data into insights, fact based selling, and managing customer needs and objectives while delivering internal commitments.- Analyzed retailer distribution center and store inventory levels ensuring on hand inventory and product mix were correct to cover current rate of sale as well as forecasted demand – promoted and non-promoted - Presented inventory analysis to key stakeholders at PetSmart during weekly face-to-face sales calls, resulting in reduced out of stocks and improved promotional and display compliance- Created reporting tool/dashboard to provide analysis and associated key insights to internal stakeholders giving line of sight to the drivers of any risks to volume goals which enabled the Account Managers and Sales Director to leverage the insights and adjust promotional plans accordingly to deliver annual targets.- Led promotional forecasting analysis and tracking for the Account Team with the Demand Planning Team

- Led vendor managed inventory efforts for key customers- Analyzed customer orders for accuracy, ensuring inventory was on-hand to meet case fill and on-time delivery targets- Managed accounts receivable and collected delinquent invoices for key customers and distributors