Automotive Account Lead - Client Services
CurrentLeading a cross functional team on the agencies flagship automotive client on the development and delivery of a range of CRM, eCRM and Customer Experience solutions including customer journey development and strategy, campaign development and execution (Salesforce), database management (MS Dynamics) and insight & analytics (including KPI framework development and reporting, campaign performance evaluation and measurement and audience sizing and profiling).Working across multiple client… Show more Leading a cross functional team on the agencies flagship automotive client on the development and delivery of a range of CRM, eCRM and Customer Experience solutions including customer journey development and strategy, campaign development and execution (Salesforce), database management (MS Dynamics) and insight & analytics (including KPI framework development and reporting, campaign performance evaluation and measurement and audience sizing and profiling).Working across multiple client stakeholders/business units and agency partners to drive growth in both conquest and loyalty retention audiences and support delivery against the clients wider strategic areas of focus (including EV volume targets, aftersales, finance, fleet and mobility solutions) Show less