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A marketing services professional specialising in the data, direct and digital space with a track record of successful project delivery; direct, digital and CRM/eCRM strategy development; new business growth; commercial management and building strong, long and profitable relationships with clients.Over 25 years of marketing comms, client services, product management and launch, project management and business development experience has created an understanding of a wide variety of marketing disciplines in both B2B and B2C channels, across multiple sectors both client side organisations and marketing agencies
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Automotive Account Lead - Client ServicesTransform Jan 2022 - PresentLondon And SurreyLeading a cross functional team on the agencies flagship automotive client on the development and delivery of a range of CRM, eCRM and Customer Experience solutions including customer journey development and strategy, campaign development and execution (Salesforce), database management (MS Dynamics) and insight & analytics (including KPI framework development and reporting, campaign performance evaluation and measurement and audience sizing and profiling).Working across multiple client… Show more Leading a cross functional team on the agencies flagship automotive client on the development and delivery of a range of CRM, eCRM and Customer Experience solutions including customer journey development and strategy, campaign development and execution (Salesforce), database management (MS Dynamics) and insight & analytics (including KPI framework development and reporting, campaign performance evaluation and measurement and audience sizing and profiling).Working across multiple client stakeholders/business units and agency partners to drive growth in both conquest and loyalty retention audiences and support delivery against the clients wider strategic areas of focus (including EV volume targets, aftersales, finance, fleet and mobility solutions) Show less -
Freelance Marketing And Client ServicesAome Ltd Feb 2013 - PresentLondon, United KingdomMarketing and Sales consultancy/project based services to direct and digital marketing agencies and client side businesses.Agency clients include: Havas Helia; 21:12 Direct; Fever Design; ICLPClient Side include: SAV Credit (NewDay); RAC
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Client Lead - Direct ClientsRead Group Ltd Jul 2018 - Dec 2021London, United KingdomManaging the data, insight and communication requirements for a variety of REaD Group's direct clients across multiple industry sectors including retail, FS, utlities and automotive, leisure and ents.
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Client PartnerHavas Helia Apr 2015 - Mar 2017London, United KingdomClient Partner on Unilever Global CRM account.50% of time working on client site reporting into Unilever Global CRM Director -
Account Lead (Freelance)Wunderman Oct 2012 - Mar 2013London, United KingdomWorking on Ford of Britain and Ford of Ireland -
New Business Director/Group Client DirectorPartners Andrews Aldridge Apr 2011 - Aug 2012London, United Kingdom- As Group Client Director; lead a cross functional Engine Team working on the LeasePlan account using direct, digital data and PR specialisms delivering strategies and comms programmes - As New Business Director; to drive new business pitch process, on-board and manage clients as required - Drive the agencies digital agenda including the redevelopment of all internal and external communications collateral including new agency website and increased activity in social… Show more - As Group Client Director; lead a cross functional Engine Team working on the LeasePlan account using direct, digital data and PR specialisms delivering strategies and comms programmes - As New Business Director; to drive new business pitch process, on-board and manage clients as required - Drive the agencies digital agenda including the redevelopment of all internal and external communications collateral including new agency website and increased activity in social channels - Develop targeted prospecting campaigns, manage suppliers, intermediary & trade relationships Show less -
Direct And Digital SpecialistEngine - London Apr 2011 - Aug 2012 -
Senior Account DirectorWunderman Feb 2008 - Mar 2011The business lead for the Fleet and Commercial Vehicles division of the agencies flagship account - Ford of Britain.Key responsibilities: - To develop strategies and implement solutions using digital and off line products and services. Each designed to drive build prospect pools, cleanse data and drive sales at both a central business and franchised dealer level.- Work closely with other client agencies to develop integrated campaigns and ensure consistency in message.-… Show more The business lead for the Fleet and Commercial Vehicles division of the agencies flagship account - Ford of Britain.Key responsibilities: - To develop strategies and implement solutions using digital and off line products and services. Each designed to drive build prospect pools, cleanse data and drive sales at both a central business and franchised dealer level.- Work closely with other client agencies to develop integrated campaigns and ensure consistency in message.- Identify relevant potential 3rd party partnerships Internally, I was part of a senior team responsible for setting and cascading the vision and values for the Wunderman Account Management function to the 80-strong team. Show less -
Account Director For 2Nd ByteAuto Trader Uk Feb 2005 - Feb 2008A digital business specialising in the Automotive sector.Key responsibilites included to oversee and develop client portfolios; develop strategy at a manufacturer level and deliver this tactically through subscription led solutions and services to franchised dealers.Client portfolio: Land Rover and Jaguar UK, General Motors, Mazda, Hyundai and Volvo.I was also actively involved in developing strategic relationships with key partners, new business development… Show more A digital business specialising in the Automotive sector.Key responsibilites included to oversee and develop client portfolios; develop strategy at a manufacturer level and deliver this tactically through subscription led solutions and services to franchised dealers.Client portfolio: Land Rover and Jaguar UK, General Motors, Mazda, Hyundai and Volvo.I was also actively involved in developing strategic relationships with key partners, new business development (successfully pitched and won Mazda and Hyundai business) and company marketing and PR. Show less -
Account DirectorNavigator Customer Management May 1999 - Feb 2005SurreyManaging key client relationships in the provision of outsourced contact centres, PLM programmes, fulfilment and mystery shopping for clients across sectors from financial services and automotive to retail and FMCG: - Financial Services clients: The Children’s Mutual (TCM) - Other clients: SkodaAuto, SEAT Cars, Heinz and Homebase Delivered PLM, CRM database and campaign fulfilment solutions to TCM over the 6 years on the account, supporting their general acquisition activity and… Show more Managing key client relationships in the provision of outsourced contact centres, PLM programmes, fulfilment and mystery shopping for clients across sectors from financial services and automotive to retail and FMCG: - Financial Services clients: The Children’s Mutual (TCM) - Other clients: SkodaAuto, SEAT Cars, Heinz and Homebase Delivered PLM, CRM database and campaign fulfilment solutions to TCM over the 6 years on the account, supporting their general acquisition activity and also capitalise on the business growth opportunities created from introduction of the government Child Trust Fund initiative Show less
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Account Development ManagerZ-Card Apr 1998 - May 1999 -
Client And Development ManagerBullitt Design Dec 1995 - Apr 1998Reporting into the Managing Director, responsible for the set up and development of a new business function, pitching and presenting to prospects/clients, PR activity, and monthly billing. The role developed to include management of new business projects and client accounts, creative briefing and defining production specifications.Key clients included: BP, charities Aid Foundation, Samsung, Oracle, Cap Gemini, Garrard
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Frequently Asked Questions about Jason Peacock
What company does Jason Peacock work for?
Jason Peacock works for Transform
What is Jason Peacock's role at the current company?
Jason Peacock's current role is CRM, Digital and Data Specialist.
What is Jason Peacock's email address?
Jason Peacock's email address is ja****@****man.com
What is Jason Peacock's direct phone number?
Jason Peacock's direct phone number is +4479662*****
What skills is Jason Peacock known for?
Jason Peacock has skills like Integrated Marketing, Crm, Digital Marketing, Account Management, Management, B2b, Business Development, New Business Development, Direct Marketing, Marketing, Digital Strategy, Strategy.
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Jason Peacock
London -
Jason Peacock
Owner Of Supply Vault North East Ltd.I Supply Coach Parts, Consumables , Workshop , Janitorial And Safety Products To Coach Operators Throughout The North East.United Kingdom -
Jason Peacock
Greater London4kaligo.com, aexp.com, americanexpress.com, aexp.com3 +190547XXXXX
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Jason Peacock
Qualified And Experienced Investigator And Anti-Bribery & Corruption Auditor.Kingston Upon Hull1smith-nephew.com
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